Romancing your listings is something we teach in our Institute for Luxury Home Marketing two-day training class. Other purveyors of luxury products and services strive to romance their products, too.
Since today is Valentine’s Day, we thought we’d share a marketing mini-movie with you, one that’s all about romance. Here is uber- jeweler Cartier’s latest mini-movie (actually, it is a composite of three mini-movies which you can also view individually):
(View video on YouTube)
In our opinion, Cartier knows how to tell an effective story that ties emotion and their jewelry together with a big red bow.
Happy Valentine’s Day!