Luxury Trends for the Summer of 2024 

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As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living costs.  

Sales of luxury properties have increased significantly, with single-family home sales up by 93.4% since January and by 15.1% compared to May 2023. Attached homes have risen by 90.7% since January and by 8.1% compared to May 2023. 

This growth is bolstered by a substantial rise in new inventory, particularly in attached homes, which saw a 260.3% increase since January. 

Interest rates continue to influence affluent buyers, who remain strategic in their purchases. However, with the steady rise in inventory and sales, optimism for the summer remains positive.  

High-net-worth individuals are expected to continue investing in prime properties, drawn to locations offering exclusive amenities, privacy, and stunning views. Coastal properties and urban penthouses are particularly sought after. 

Lifestyle trends this summer emphasize luxury amenities, smart home technology, privacy, wellness, and safe real estate investments.  

Locations in Demand 

Luxury properties are sought after in various locations, but high-end buyers particularly value proximity to desirable amenities and stunning natural surroundings. Perennial favorites include waterfront residences, mountain retreats, and urban penthouses with panoramic city views. 

Summer is a prime time for family gatherings and vacations, a trend that has surged since the end of COVID-19, with “travel revenge” driving affluent buyers’ plans. As a result, luxury properties with ample space for multi-generational living, children’s play areas, and family-friendly amenities like home theaters, game rooms, and outdoor playgrounds are likely to see increased demand. 

Vacation rentals and second homes in desirable destinations are also on the rise, appealing to buyers looking for personal retreats and potential rental income. The increase in remote work further boosts the market for second homes in scenic locations, serving as both vacation spots and remote work environments.  

Eco-friendly and sustainable luxury retreats are gaining traction among environmentally conscious buyers, with features like solar panels and organic gardens being particularly attractive. 

Amenities in Demand 

Luxury home amenities for 2024 highlight a blend of technology and timeless aesthetics. Outdoor entertainment features, resort-style amenities, and smart home technology for summer comfort are highly desirable.  

Wellness amenities such as infinity pools, outdoor yoga decks, and spa-like bathrooms reflect a growing emphasis on relaxation and healthy living. Multifunctional spaces that accommodate various activities, including remote work and fitness, are increasingly important to buyers. 

Design Trends in Demand 

Design trends for the summer focus on quiet luxury, with classic shapes, neutral tones, and enduring materials creating a foundation of simplicity and elegance.  

There is a growing appreciation for craftsmanship, with artisan and custom-made fixtures and furniture adding unique touches to high-end homes.  

Vintage and antique elements are being integrated into contemporary designs, creating a rich, eclectic aesthetic that honors the past while maintaining modern comforts. Raw materials, such as wood, imbue spaces with a sense of heritage while bridging indoor comfort and outdoor beauty.  

Playful patterns and vibrant colors are also trending, adding a cheerful, energetic vibe to interiors. Mixing and matching patterns create personalized, lively atmospheres both indoors and outdoors, capturing the essence of summer. 

Biophilic design, which incorporates natural elements into interiors, continues to gain popularity. Large windows, sliding glass doors, and seamless transitions to outdoor spaces enhance this trend, creating vibrant, welcoming environments.  

As summer approaches, luxury buyers and homeowners are looking to create vibrant, joyful spaces that reflect the season’s natural beauty and playfulness, blending modern comfort with timeless elegance. 


As the luxury real estate market continues to evolve, staying informed and working with trusted professionals is paramount for buyers and sellers alike. Luxury advisors play a pivotal role in navigating the ever-changing landscape, offering invaluable insights and ensuring their clients make informed decisions in this dynamic market.

For homeowners looking to sell or buy their luxury home in today’s market we recommend working with a realtor who can provide you with critical knowledge about your local market, maintain a high level of security and safety during the process and who knows how to leverage technology and strategies to provide maximum exposure and assistance.

Get exclusive insights into the upper-tier real estate market at one of The Institute for Luxury Home Marketing’s live or online training sessions. Enroll today!

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