Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspicuous consumption and “supersizing?” A current trend toward Read More
Why Adopting a Luxury Mindset Is Imperative
If you have dreams of selling high-end homes, then adopting a luxury mindset should be the very first thing you start to do. But what, exactly, does that mean? In Read More
The Double Platinum Rule for Luxury Real Estate Clients
Offering a high level of service is the key to dealing with affluent clients. If your niche is the luxury home market, you likely already understand the importance of going Read More
Work-Life Balance in Luxury Real Estate: Tips for Success
When you work as a luxury real estate professional, you don’t have a “typical” 9–5 job by any stretch of the imagination. Whether it’s taking a client out to dinner, Read More
Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?
Whether you believe it’s a resurgence of health-consciousness among homebuyers of all income levels, a return to a more “continental lifestyle” that values sidewalk cafes and leisurely strolls along grande Read More
The Luxury Millennial Mindset Explained
In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More
Why Secondary Homes Are Becoming More Popular with the Affluent
According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impressively, luxury second home sales have increased Read More
The 2022 February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Could the Luxury Condo Craze Return? Here’s What’s Happening In Urban Markets
While many affluent clients were busy trading in their luxury condos for more space, privacy, and nature over the last eighteen months to escape the confines of a job they Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
3 Reasons to Have a CPA In Your Luxury Real Estate Network
Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More
December Luxury Market Report Summary: Recapping the Luxury Real Estate Boom of 2020 (Plus 3 Emerging Trends)
While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housing market and the resulting real estate boom. As Read More
The December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current Read More
3 Myths About Millennial Clients Keeping You From Growing Your Luxury Real Estate Practice
After the crash of 2008, it seemed like millennials might not get the home owning opportunities their parents and grandparents did. Fortunately, this demographic saw a huge upturn financially over Read More
November Luxury Market Report Summary: 3 Pandemic Real Estate Trends You Need to Know About For 2021
Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say the least — yet the Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
October Luxury Market Report Summary: A Growing Demand For Large Luxury Properties
Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say the pandemic has greatly Read More
The October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the Read More
The September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
Luxury Real Estate Trainer Tami Simms Weighs In On July’s Impressive Month-End Stats
Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, home sales in the $500,000 and above Read More
August Luxury Market Report Summary: The Changing Trends of Second Home Markets
Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional looking to breathe life back into a quiet Read More
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
3 Wealthy Client Personas and How to Work With Them
There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and Read More
The Difference Between Mass Affluent and High Net Worth Individuals (And Why It Matters)
Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understanding that there’s a difference between the mass Read More
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Luxury and the “Tiny House” Movement
There is an interesting movement taking place in the housing market, it’s a new niche called “Tiny Homes”. Made all the more popular by TV shows such as Tiny House Hunters, Tiny Read More
Outdoor Living Trends for Luxury Properties
In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional rooms of the home. They Read More
To Stage or Not to Stage your Luxury Listing
We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you might choose to neutralize the interior by Read More
6 Health and Wellness Trends in High-End Real Estate
The luxury lifestyle isn’t just about looking great anymore. It’s about feeling great, too. Of course, the world’s affluent still want jaw-dropping properties with inspiring views, but they’re also looking Read More
Hidden Gem Getaways for the Affluent
Tourist spots like Disney World or the Eiffel Tower might cut it for the average traveler, but for the world’s affluent, it’s all about the experience of escape. These upper Read More
Secret World of the Rich and Famous: Attributes of the Wealthy
Part of working in high-end real estate is the ability to understand and identify key characteristics of your high-net-worth clients. Though these individuals are people, just like anyone else, they Read More
6 Summer Activities of the Affluent
Want to see and be seen with your affluent clients? One of the simplest ways to start building a network is to participate in recreational activities that high net worth Read More
Top 5 Beach Destinations for Luxury Travelers
Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More
TRENDING: Luxury’s Hottest Amenities
In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More
How to Decorate with Geometric Patterns
Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Top Luxury Design Trends You Need To Know For 2019
With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
SUCCESS AT THE HANDS OF FAILURE
Many well-known people throughout history suffered major failures before they ever saw success. Michael Jordan, Thomas Edison, Oprah Winfrey, and many other greats all fall into this category, experiencing life-changing Read More
MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS
High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all else. While people of affluence are willing to Read More
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