As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More
3 Ways to Leverage Real Estate Videos to Win Luxury Listings
In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More
How to Really Win Your First Luxury Real Estate Listing
For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More
The Number One Misconception About Working in Luxury Real Estate
Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More
The 2022 October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
The 2022 September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
The 2022 August Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
What Luxury Real Estate Really Means
What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More
5 Questions to Ask Your Luxury Home Buyers
The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More
3 Proven Ways to Build Your Referral Network
Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More
How to Effectively Break Into the Luxury Market
If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More
The 2022 July Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More
4 Ways to Create Confidence in Your Sellers
There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More
Tips to Prepare for Your Next Listing Appointment
It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients. The global pandemic Read More
Best Practices for Creating Your Online Presence
An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More
The 2022 June Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More
The #1 Listing Mistake Most Real Estate Agents Make
In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More
3 Types of Postcards That Still Work in Luxury Real Estate
Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More
How to Create Engaging Newsletters for Leads
Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More
5 Video Marketing Tips for Luxury Real Estate Agents
Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More
Agent-to-Agent Referral Strategy for Second-Home Buyers
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More
3 Tools to Qualify Luxury Home Buyers
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More
4 Valuable Tips From a Professional Stager for High-End Real Estate
Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More
Certification or Designation: Which One is Right for Your Luxury Resume?
Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More
15 Descriptive Words to Use When Selling a Luxury Home
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More
Set the Mood with Luxury Home Lighting Solutions
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
The 2022 February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
How to Build Trust with Your Affluent Clients
Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s Read More
Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More
5 Real Estate Vocabulary Shifts for Higher Perceived Value
With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More
How to Prepare for a Luxury Real Estate Listing Appointment
So you’ve landed your first luxury listing appointment — now what? Meeting with prospective clients — especially ones at a higher price point you may have never worked in before Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Working with Buyers in a Low Inventory Market
Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for those valuable listings. It is Read More
Working With Potential Sellers to Get Their Homes on the Market
Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don’t know where I’ll go.” Inventory is tight and potential sellers are worried Read More
The Art of Improvising Effective Selling Conversations
When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology available to today’s prospects, luxury Read More
3 Ways to Level Up Your Listing Presentations
To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More
Luxury Real Estate Prospecting In High-Net-Worth Circles
While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure to them, especially via luxury real estate prospecting. So Read More
Holding the Line on Your Real Estate Commission
We all know that real estate commission rates are negotiable by law. Therefore, as a great salesperson it falls to you to prove to the seller that you are worth Read More
How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)
Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy
What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More
Getting Real Estate Listings Now
Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even though inventory in your market Read More
3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021
If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real estate market is a smart first Read More
Building Rapport in the Luxury Real Estate Market
The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More
How to Sell Million Dollar Homes As a New Luxury Real Estate Professional
The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it? Most people believe that to Read More