Selling a luxury home requires more than a listing—it takes strategy, precision, and elevated presentation. Use this expert-backed checklist to maximize your sale.
Using Data to Drive Luxury Real Estate Decisions in 2025
Stay ahead of the luxury real estate curve in 2025. Discover how data mastery helps agents guide clients with confidence and uncover hidden opportunities.
Decoding Luxury Real Estate Trends: How to Read the Market Like a Pro
Imagine being the go-to expert who can effortlessly navigate market trends and make informed decisions. We offer practical tips for positioning properties effectively and staying ahead of market shifts. Don’t miss out on the opportunity to gain a competitive edge and inspire confidence in your clients.
The Art of Storytelling in Real Estate Marketing
In luxury real estate, storytelling highlights the lifestyle a property offers, captivating affluent buyers. By showcasing experiences like urban living, waterfront retreats, or seasonal charm, agents create emotional connections that leave an impact.
Demonstrate Your Value to Buyers, Amidst Industry Change
Learn how to effectively demonstrate your value to buyers amidst the evolving real estate landscape. This guide provides strategies for creating a compelling buyer presentation, showcasing your expertise, and navigating new commission rules to secure buyer representation agreements.
Strategic Marketing for Real Estate Professionals
Discover essential marketing strategies tailored for real estate professionals. Explore SMART goal setting, balancing business needs with marketing tactics, and leveraging digital and print media for brand building. Learn how to effectively target your audience, optimize digital presence, and integrate innovative tools like QR codes for maximum engagement and lead generation.
Promoting Luxury Properties Beyond your Local Market
Promoting luxury properties beyond your local market is essential for increasing visibility and maximizing value. Targeting a global niche helps attract high-net-worth buyers, mitigate local economic downturns, and enhance your reputation as a luxury agent. See our preferred methods help reach affluent buyers and boost the success of luxury listings.
Unlocking Market Insights
In the fast-paced realm of luxury real estate, staying abreast of market shifts is paramount for informed decision-making. Whether you’re a buyer, seller, investor, or industry expert, access to dependable data and insightful analysis is non-negotiable.
Managing Buyers in a Seller’s Market or High Demand Price Band
In a competitive seller’s market or high-demand price band, guiding buyers effectively is paramount. Understanding market conditions, providing insightful analysis, and explaining potential challenges are crucial steps.
Strategies for Marketing a Challenging Property in a Seller’s Market
One of the most important factors to remember is that there is a buyer for every home but, although price does play an important role, reducing it might not be the only way to achieve a sale.
How to Leverage a Hard-to-Sell Property
Leveraging a hard-to-sell property can help you to increase your business but it does involve thinking outside the box and seeking out opportunities.
Luxury Staging Trends and Tips for 2024
To help guide your sellers, we have identified a short list of luxury home staging trends and tips that will be important this year. Working with an experienced stager can help you maximize your impact as a well-informed and highly insightful luxury real estate professional in your market.
Important Design Trends for 2024
The current buyer philosophy is that a home needs to be more than just beautiful and functional design. The affluent are searching, and prepared to wait, to find a home that matches their lifestyle expectations, is move-in-ready, and provides “an experience.”
Selling Lifestyle
Lifestyle is an emotional choice and it’s no longer acceptable to simply state the facts of a property. If you are looking to sell a luxury property, make it stand out from the competition
Property Not Selling? Price Matters But It’s Not the Only Consideration
Even in a market that seems to be stagnant, it’s still possible to change the outcome and speed up the sale without dropping the price, especially if you feel that its priced appropriately
Make an Impact This Holiday Season
Holiday events are the perfect time to connect with clients and your personal sphere of influence to show your appreciation for their support of your business. Here are some tips on how to make an impact.
Connecting the Dots Between Buyers and Sellers
Here are four methods to help to connect the dots between buyers and sellers during a luxury real estate transaction.
The Focus of The Luxury Consumer in Today’s Market
Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.
Breaking Into Luxury: 5 Tips and Strategies for New & Established Agents
If you’re currently representing clients in the conventional real estate market but wish to break into the luxury market, you might be wondering how to make the leap with grace. Read More
The Celebrity Factor: How A-Listers Influence the Luxury Real Estate Market
While most luxury home buyers aren’t world-famous celebrities, the reality is that A-listers do make up a portion of the luxury real estate market. As a luxury real estate professional, Read More
Millennial Trends in Luxury Real Estate: What the New Generation Seeks
According to the latest research by Engel & Völkers, most of North America’s luxury home buyers are now Millennials. In fact, this generation now makes up 59% of peak luxury Read More
Timeless Charm: 8 Tips for Buying and Selling Historic Luxury Homes
There’s a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, but they also offer a unique opportunity to own a Read More
The Importance of A High-End Luxury Outdoor Space
If there is, indeed, a bright side to the world’s recent experience of a global pandemic, it may just be the increased importance of home and family, and the renewed Read More
Luxury Real Estate as an Investment Opportunity
Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly not for everyone. Investment in any of Read More
Trend Alert: Elevators in Luxury Homes
Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have their roots in lifestyle ease and lasting Read More
5 Must-Have Wellness Amenities in Luxury Homes
An emphasis on health and wellness is not exactly a new trend, but today’s luxury homes include a variety of unique amenities that allow residents to pamper themselves as if Read More
Pricing A Luxury Property: More Art Than Science
In the “traditional” real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a “dollar per square foot,” amount, and calculate the ideal Read More
Location, Location, Location in Luxury Real Estate
In the luxury real estate market, there are very few things more important than a home’s location. Even the most stunning of luxury homes may have a hard time selling Read More
7 Tips For Creating Privacy and Security in Luxury Homes
Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5% between April and May of 2021 alone. Read More
7 Content Marketing Ideas for Real Estate Agents
One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yourself and your abilities Read More
Investment Opportunities in Luxury Real Estate
It’s no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepared to adapt to changes as Read More
6 Ways to Get Started in Luxury Real Estate
If you’re looking for your big opportunity to break into the exciting luxury real estate market, you’re not alone. For real estate professionals, this is an extremely competitive market due Read More
How To Sell Luxury Real Estate in a Slow Market
If you were one of many real estate professionals who enjoyed the industry “boom” of the last couple of years, then you’ve probably noticed that the market has gone somewhat Read More
Must-Have Smart Home Features for Luxury Homes
According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technology than ever before. This is especially Read More
5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional
As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specifically, your sphere of influence refers to Read More
How to Get Into International Luxury Real Estate
While the COVID-19 pandemic and global travel restrictions certainly put a damper on international real estate, the good news is that the market is back on the upswing. In fact, Read More
4 Learning Resources For Luxury Real Estate Professionals
After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, compared to 2021, luxury Read More
5 Tips for A Single Property Website for a Luxury Real Estate Listing
If you’re looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically, a single property website Read More
The 3-Step Framework for Effectively Marketing Luxury Listings
Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More
4 Luxury Home Staging Trends for 2023
Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More
How to Successfully Nail the Real Estate Listing Appointment
Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More
Luxury Property Pre-Listing Tips for Real Estate Professionals
According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More
The No. 1 Tip for Branding Yourself in Luxury Real Estate
The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself apart from the competition. As daunting of Read More
3 Real Estate Negotiation Tips for Luxury Professionals
Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More
6 Habits For Creating the Perfect Luxury Real Estate Conversation
As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More
3 Ways to Leverage Real Estate Videos to Win Luxury Listings
In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More
How to Really Win Your First Luxury Real Estate Listing
For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More
The Number One Misconception About Working in Luxury Real Estate
Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More
The 2022 October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
The 2022 September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More