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Investment Opportunities in Luxury Real Estate

the Institute May 23, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles 0 Comments

It’s no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepared to adapt to changes as Read More

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6 Ways to Get Started in Luxury Real Estate

the Institute May 16, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles 2 Comments

If you’re looking for your big opportunity to break into the exciting luxury real estate market, you’re not alone. For real estate professionals, this is an extremely competitive market due Read More

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How To Sell Luxury Real Estate in a Slow Market

the Institute May 9, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Selling Tips 1 Comment

If you were one of many real estate professionals who enjoyed the industry “boom” of the last couple of years, then you’ve probably noticed that the market has gone somewhat Read More

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Must-Have Smart Home Features for Luxury Homes

the Institute April 25, 2023 All, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technology than ever before. This is especially Read More

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5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional

the Institute April 18, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Networking Tips 0 Comments

As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specifically, your sphere of influence refers to Read More

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How to Get Into International Luxury Real Estate

the Institute April 11, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 7 Comments

While the COVID-19 pandemic and global travel restrictions certainly put a damper on international real estate, the good news is that the market is back on the upswing. In fact, Read More

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4 Learning Resources For Luxury Real Estate Professionals

the Institute April 4, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, compared to 2021, luxury Read More

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5 Tips for A Single Property Website for a Luxury Real Estate Listing

the Institute March 28, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

If you’re looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically, a single property website Read More

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The 3-Step Framework for Effectively Marketing Luxury Listings

the Institute March 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More

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4 Luxury Home Staging Trends for 2023

the Institute March 7, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 7 Comments

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More

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How to Successfully Nail the Real Estate Listing Appointment

the Institute February 28, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More

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Luxury Property Pre-Listing Tips for Real Estate Professionals

the Institute February 21, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More

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The No. 1 Tip for Branding Yourself in Luxury Real Estate

the Institute February 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Selling Tips 8 Comments

The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself apart from the competition. As daunting of Read More

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3 Real Estate Negotiation Tips for Luxury Professionals

the Institute February 7, 2023 All, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More

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6 Habits For Creating the Perfect Luxury Real Estate Conversation

the Institute January 31, 2023 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Home Selling Tips 3 Comments

As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More

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3 Ways to Leverage Real Estate Videos to Win Luxury Listings

the Institute December 13, 2022 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More

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How to Really Win Your First Luxury Real Estate Listing

the Institute December 6, 2022 All, Become a Luxury Professional, Luxury Home Selling Tips 3 Comments

For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More

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The Number One Misconception About Working in Luxury Real Estate

the Institute November 15, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Selling Tips, Luxury Trends 3 Comments

Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More

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The 2022 October Luxury Market Report

the Institute October 20, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More

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The 2022 September Luxury Market Report

the Institute September 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More

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The 2022 August Luxury Market Report

the Institute August 19, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 3 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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What Luxury Real Estate Really Means

the Institute August 16, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More

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5 Questions to Ask Your Luxury Home Buyers

the Institute August 9, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More

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3 Proven Ways to Build Your Referral Network

the Institute August 2, 2022 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More

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How to Effectively Break Into the Luxury Market

the Institute July 26, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More

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The 2022 July Luxury Market Report

the Institute July 22, 2022 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More

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Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent

the Institute July 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More

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4 Ways to Create Confidence in Your Sellers

the Institute July 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More

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Tips to Prepare for Your Next Listing Appointment

the Institute July 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients.  The global pandemic Read More

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Best Practices for Creating Your Online Presence

the Institute June 28, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More

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The 2022 June Luxury Market Report

the Institute June 22, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 5 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More

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The #1 Listing Mistake Most Real Estate Agents Make

the Institute June 21, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More

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3 Types of Postcards That Still Work in Luxury Real Estate

the Institute June 14, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More

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How to Create Engaging Newsletters for Leads

the Institute June 7, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More

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5 Video Marketing Tips for Luxury Real Estate Agents

the Institute May 24, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More

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The 2022 May Luxury Market Report

the Institute May 24, 2022 All, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More

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Agent-to-Agent Referral Strategy for Second-Home Buyers

the Institute May 17, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More

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3 Tools to Qualify Luxury Home Buyers

the Institute May 10, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More

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4 Valuable Tips From a Professional Stager for High-End Real Estate

the Institute May 3, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More

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Certification or Designation: Which One is Right for Your Luxury Resume?

the Institute April 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More

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15 Descriptive Words to Use When Selling a Luxury Home

the Institute April 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 13 Comments

As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More

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Set the Mood with Luxury Home Lighting Solutions

the Institute April 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More

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Standing Out in Your Market as a Luxury Expert

the Institute March 8, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 5 Comments

It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More

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The 2022 February Luxury Market Report

the Institute February 24, 2022 Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Research & Statistics 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More

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Texting Tips for Communicating with Your Luxury Real Estate Clients

the Institute February 22, 2022 Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More

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How to Build Trust with Your Affluent Clients

the Institute January 11, 2022 All, Luxury Home Selling Tips 14 Comments

Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s Read More

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Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional

the Institute January 4, 2022 All, Luxury Home Selling Tips, Networking Tips 5 Comments

Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More

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5 Real Estate Vocabulary Shifts for Higher Perceived Value

the Institute December 1, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 6 Comments

With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More

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How to Prepare for a Luxury Real Estate Listing Appointment

the Institute October 6, 2021 All, Luxury Home Selling Tips 0 Comments

So you’ve landed your first luxury listing appointment — now what? Meeting with prospective clients — especially ones at a higher price point you may have never worked in before Read More

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The September Luxury Market Report

the Institute September 23, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 5 Comments

Future Trends Homeowners and Investors should Consider  Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More

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