Luxury Amenities in 2024: Catering to Generational Preferences

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In 2024, must-have amenities in luxury homes will place a strong emphasis on comfort, convenience, and sustainability while incorporating the latest advancements in technology and design.

For luxury homeowners, amenities are important because they enhance their quality of life, provide opportunities for entertainment and hosting, offer investment value, ensure privacy and security, promote health and wellness, and contribute to their family legacy and heritage.

As luxury real estate professionals, having a comprehensive understanding of the must-have amenities is essential because it will help you meet your client expectations.

For your sellers, leveraging their home’s amenities helps create an effective marketing campaign by giving it a competitive advantage and maximizing the property’s value. For your buyers, providing valuable information about a property’s amenities not only provides them the opportunity to enhance their lifestyle and experiences but also helps in future-proofing their investment potential.

While these top ten amenities are recognized as must-haves by today’s affluent, it is also important to appreciate the differences and the reasons for these differences between generations when it comes to their preferences and choices.

Top 10 Must-Have Amenities

  • Smart Home Technology
  • Luxurious Kitchens
  • Energy Efficiency
  • Sustainable Features
  • Wellness Spaces
  • Entertainment Spaces
  • Outdoor Living Areas
  • Spacious Layouts
  • Home Automation and Security
  • Home Offices

Each generation has distinct preferences when it comes to amenities, reflecting their life stages, values, and experiences. Here’s a breakdown of how the preferences of millennials, Gen X, and Baby Boomers tend to differ:


Although not the youngest generation of consumers (born between 1981 and 2000), these are prevalent homebuyers and will become the biggest drivers of luxury demand in the future. Key preferences center around the digital world, flexibility, and usability.

Technology Integration

Millennials are typically early adopters of technology and value smart home features like voice-controlled assistants, smart thermostats, and home automation systems.

Work-Life Balance

With many millennials balancing work and their personal lives, they often seek amenities like home office spaces with high-speed internet and flexible layouts that accommodate remote work.


Environmental consciousness is important to many millennials, so they may prioritize eco-friendly amenities like energy-efficient appliances, solar panels, and sustainable building materials.

Community Spaces

Millennials value social connections and community engagement, so amenities like shared workspaces, communal gardens, and fitness centers within residential complexes are appealing.

Generation X

Born between 1964 and 1980, their preferences are a blend of traditional and modern conveniences, having been the generation that grew up with older values but was greatly impacted by the growth of technology.

Family-Friendly Spaces

Gen Xers are often raising families or have teenagers, so amenities like spacious kitchens, play areas for children, and versatile living spaces that can adapt to family needs are important.

Outdoor Living

With a love for outdoor activities, Gen Xers may prioritize outdoor spaces such as patios, decks, or gardens for entertaining guests, hosting barbecues, or enjoying nature with their families.

Technology Integration

While not as tech-savvy as millennials, Gen Xers still appreciate technology integration in their homes, such as smart home features and energy-efficient appliances.

Wellness Amenities

Gen Xers are increasingly health-conscious, so amenities like fitness centers, walking trails, and spa-like bathrooms can be attractive.

Baby Boomers

Many of this generation are now both empty nesters and either retired or close to retiring. Born between 1946 and 1964, they are focused on amenities that will meet their changing lifestyle and physical needs both now and in later life.

Comfort and Convenience

Baby Boomers typically prioritize amenities that offer comfort and convenience, such as spacious layouts, luxurious bathrooms, and low-maintenance landscaping.

Security and Safety

As they plan for retirement, Baby Boomers prioritize amenities like gated communities, monitored alarm systems, and well-lit outdoor spaces for security and peace of mind.

Entertainment and Leisure

Baby Boomers are more likely to value traditional entertainment amenities like home theaters, libraries, and hobby rooms for pursuits like crafting or woodworking.

Proximity to Amenities

Convenience is key for many Baby Boomers, so they tend to seek homes located near amenities like shopping centers, medical facilities, and recreational opportunities.

While these are general trends, individual preferences can vary within each generation based on factors like lifestyle, personal values, and geographic location. However, builders and developers often tailor amenities to appeal to specific demographic groups based on this type of market research and consumer feedback.

Stay ahead with The Institute

If you want more guidance on how to grow your luxury real estate practice and develop your skills when working with the affluent, learn more about the Institute’s training options here

Becoming a Member of The Institute is a valuable investment in your future success as a luxury real estate professional. Access how to succeed in the luxury market through training, certification, advanced learning experiences, and connecting to a network of successful real estate professionals throughout the United States and Canada.

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