Learn how to effectively position your brand and messaging on social media with insights from Will Hayes, Senior Growth Strategist at the Tobe Agency. Discover strategies for defining your brand identity, understanding your audience, and setting clear objectives, choosing the right platforms, developing a content strategy, crafting compelling messaging, engaging with your audience, analyzing performance, and staying updated with trends.
Differentiating Affluent from Traditional Client Expectations
Learn how the distinct characteristics, needs, and expectations of affluent clients differ from traditional ones. Discover the importance of tailoring your approach to deliver exceptional service, build strong relationships, and achieve financial success. Explore key differences in financial capacity, property preferences, decision-making processes, service expectations, marketing, negotiation, and post-sale services.
Become a Leader: Stay Ahead of the Conversation
Staying proactive, informed, and influential benefits luxury real estate professionals by enhancing their reputation, decision-making, and relationships. Knowledge fosters thought leadership, innovation, confidence, and community engagement.
Managing Buyers in a Seller’s Market or High Demand Price Band
In a competitive seller’s market or high-demand price band, guiding buyers effectively is paramount. Understanding market conditions, providing insightful analysis, and explaining potential challenges are crucial steps.
Strategies for Marketing a Challenging Property in a Seller’s Market
One of the most important factors to remember is that there is a buyer for every home but, although price does play an important role, reducing it might not be the only way to achieve a sale.
Top Strategies to Access the Affluent
By implementing a combination of these strategies, you can effectively access affluent buyers and sellers in the luxury real estate industry.
Setting Client Expectations in 2024
The Institute provides some insights into how you should be setting your clients’ expectations in the current market.
Property Not Selling? Price Matters But It’s Not the Only Consideration
Even in a market that seems to be stagnant, it’s still possible to change the outcome and speed up the sale without dropping the price, especially if you feel that its priced appropriately
Change Your Mindset, Change Your Success – Part Two
Whether you’re a brand new luxury real estate professional or you’re a seasoned pro, there are important perspectives to consider (or reconsider) before the start of the new year. To conclude our two-part blog series, we finish our deep dive into re-setting your mindset.
Change Your Mindset, Change Your Success – Part One
As we prepare for 2024 after what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And what is the one thing all of us have control over? Our mindset..
Great Client Gifts For This Festive Season
Our top tip for this year is to focus on gifts that “keep giving”, ones your clients will want to use, showcase, hang and hopefully actually appreciate!
Make an Impact This Holiday Season
Holiday events are the perfect time to connect with clients and your personal sphere of influence to show your appreciation for their support of your business. Here are some tips on how to make an impact.
Communication is Key to Success
By keeping a “givers gain” mindset and being open and honest in your connections, other people will want to help you, in return for helping them. Many interactions may feel small or insignificant, but over time, they become important moments that ultimately solidify your client’s trust.
Connecting the Dots Between Buyers and Sellers
Here are four methods to help to connect the dots between buyers and sellers during a luxury real estate transaction.
The Focus of The Luxury Consumer in Today’s Market
Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.
The October 2023 Luxury Market Report
October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.
6 Habits For Creating the Perfect Luxury Real Estate Conversation
As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More
Luxury Property Market Trends: Smaller, International Properties
Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspicuous consumption and “supersizing?” A current trend toward Read More
5 Tips for Breaking Into Luxury Real Estate
Setting a resolution to make 2023 your year for breaking into luxury real estate? As a real estate professional, the luxury market offers greater opportunities for earning higher commissions. Plus, Read More
4 Habits of Successful Luxury Real Estate Professionals
For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier Read More
5 Closing Gifts to Give to Your Luxury Real Estate Clients
“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can Read More
The Luxury Millennial Mindset Explained
In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More
Why Secondary Homes Are Becoming More Popular with the Affluent
According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impressively, luxury second home sales have increased Read More
Three Tips to Differentiate Yourself in Luxury Real Estate
Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
4 Networking Ideas to Expand Your Reach
Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More
How to Sell More By Being a Better Listener
When you meet with a new prospect or client, do you listen more than you speak? In any profession where sales are involved, there’s a tendency for the sales professional Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier
When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering how you’ll win your first listing, what to Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
5 Ways to Stay Top of Mind With Past Clients
You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More
3 Reasons to Have a CPA In Your Luxury Real Estate Network
Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
Working with Buyers in a Low Inventory Market
Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for those valuable listings. It is Read More
Tips to Maximize Your Summer Real Estate Success
You can always find the opportunities in any market cycle to maximize your real estate success. Take the time right now and have as many conversations as you possibly can Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
Working With Potential Sellers to Get Their Homes on the Market
Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don’t know where I’ll go.” Inventory is tight and potential sellers are worried Read More
New to Luxury Real Estate? Here’s How to Choose a Brokerage to Work For
When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. Once you’re at this Read More
The ABCs of Real Estate Marketing
Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More
3 Different Luxury Real Estate Career Paths You May Not Have Thought Of
Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career Read More
Best Sources of Luxury Buyers and Sellers
Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through social connections. Top luxury agents often Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
Holding the Line on Your Real Estate Commission
We all know that real estate commission rates are negotiable by law. Therefore, as a great salesperson it falls to you to prove to the seller that you are worth Read More
Perfecting Your Commission Objection Handlers
If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not, then I suggest Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
Exceeding Expectations to Create Raving Fans
Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More
Working With International Clients in the Luxury Real Estate Market
Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Building Rapport in the Luxury Real Estate Market
The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More
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