Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More
The Difference Between Relationships and Transactions in Luxury Real Estate
Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More
Building Your Luxury Sphere of Influence from the Ground Up
So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence from the ground up. Without a Read More
The Power of Strategic Partnerships in Luxury Real Estate
How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” Read More
3 People Luxury Real Estate Professionals Need In Their Sphere of Influence
How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the truth is, success comes from building a Read More
Why and How to Network With Local Luxury Real Estate Professionals
As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
5 Ways to Stay Top of Mind With Past Clients
You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More
How to Find a Luxury Real Estate Mentor
Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More
3 Reasons to Have a CPA In Your Luxury Real Estate Network
Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More
Why Community Is Key to a Successful Luxury Real Estate Network
What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network? Too often, community is Read More
Exceeding Expectations to Create Raving Fans
Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More
Working With International Clients in the Luxury Real Estate Market
Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far Read More
Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls
When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More
5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More
12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market
Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More
Estate Of Mind Podcast Highlight: Leveraging Real Estate Branding With Lesley Everett
With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real estate branding experts” these days than Read More
Growing and Nurturing Your Luxury Database
I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More
The Benefits of Becoming a Luxury Listing Agent – Featuring Matthew Ferrara
If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, are truly the lifeblood of a successful Read More
What It Takes to Become a Celebrity Real Estate Agent – Featuring Kofi Nartey
Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not. In fact, for most luxury real estate Read More
How to Select Your Luxury Real Estate Market Area of Focus
While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More
Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey
Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More
How to Build and Control Your Referral Pipeline: A Sneak Peek Inside Our Wealth Quotient Masterclass
How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more likely to convert to Read More
Building Your Agent Referral Network
During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More
4 Tips to Grow Your Sphere of Influence Online in 2020
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real Read More
Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More
Thriving in a Shift
There is always opportunity in a market shift. No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
Ditch the Pitch – Sales Practice Program
The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
5 Benefits of Sharing a Monthly Market Report With Your Network
With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More
The Dos and Don’ts of Networking With Other Real Estate Agents
Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More
Mastering the Art of Relationship-Building in Luxury Real Estate
Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success means cultivating meaningful connections with your clients and Read More
How to Get More Business from the People You Know
In the last 17 years, I have conducted over 80,000 coaching calls and have had the opportunity to coach some of the best real estate agents in North America. As Read More
3 Types of Valuable Online Content for Luxury Real Estate Agents
If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate Read More
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More
Building and Maintaining Solid Relationships With Luxury Clients
As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who Read More
What a Successful Real Estate Agent’s Network Looks Like
Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate success stories you hear about. You may have heard Read More
How to Generate Referrals From Existing Clients – The Mindset of the Wealthy
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More
How to Find Wealthy Clients When You Don’t Know Where to Start
Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself Read More
Member Spotlight – Elizabeth McQueen
This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More
Modern Geographic Farming Methodology
“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More
5 Milestone Strategies for success in the upper-tier market
Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional? No matter your stage, the following milestones should be part of your Read More
Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More
Member Spotlight – Jack Miller
Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More
How to Communicate Effectively with the Affluent
How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More
Ready to Break Into the Luxury Market?
It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If you decide that luxury is something Read More
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More
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