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What Luxury Real Estate Really Means

the Institute August 16, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More

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3 Proven Ways to Build Your Referral Network

the Institute August 2, 2022 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More

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Texting Tips for Communicating with Your Luxury Real Estate Clients

the Institute February 22, 2022 Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More

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4 Networking Ideas to Expand Your Reach

the Institute February 8, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Networking Tips 1 Comment

Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More

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Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional

the Institute January 4, 2022 All, Luxury Home Selling Tips, Networking Tips 5 Comments

Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More

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The Difference Between Relationships and Transactions in Luxury Real Estate

the Institute December 15, 2021 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More

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Building Your Luxury Sphere of Influence from the Ground Up

the Institute December 8, 2021 All, Networking Tips 0 Comments

So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence from the ground up. Without a Read More

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The Power of Strategic Partnerships in Luxury Real Estate

the Institute November 3, 2021 All, Luxury Home Marketing Strategy, Networking Tips 0 Comments

How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” Read More

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3 People Luxury Real Estate Professionals Need In Their Sphere of Influence

the Institute August 20, 2021 All, Networking Tips 3 Comments

How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the truth is, success comes from building a Read More

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Why and How to Network With Local Luxury Real Estate Professionals

the Institute August 4, 2021 All, Networking Tips 0 Comments

As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More

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3 Tips When Asking For Introductions Within Your Sphere of Influence

the Institute July 23, 2021 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More

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5 Ways to Stay Top of Mind With Past Clients

the Institute July 20, 2021 All, How to Work With Wealthy Clients, Networking Tips 0 Comments

You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More

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How to Find a Luxury Real Estate Mentor

the Institute July 7, 2021 All, Become a Luxury Professional, Networking Tips 4 Comments

Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More

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3 Reasons to Have a CPA In Your Luxury Real Estate Network

the Institute July 2, 2021 All, How to Work With Wealthy Clients, Luxury Lifestyles, Networking Tips 0 Comments

Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More

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Why Community Is Key to a Successful Luxury Real Estate Network

the Institute May 25, 2021 All, Institute Community, Networking Tips 0 Comments

What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network? Too often, community is Read More

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Exceeding Expectations to Create Raving Fans

the Institute March 10, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Networking Tips 0 Comments

Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More

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Working With International Clients in the Luxury Real Estate Market

the Institute March 5, 2021 All, How to Work With Wealthy Clients, Networking Tips 0 Comments

Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far Read More

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Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls

the Institute January 13, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Networking Tips 0 Comments

When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More

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5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM

the Institute January 8, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Networking Tips 1 Comment

Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More

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12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market

the Institute January 5, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More

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Estate Of Mind Podcast Highlight: Leveraging Real Estate Branding With Lesley Everett

the Institute November 27, 2020 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Networking Tips 0 Comments

With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real estate branding experts” these days than Read More

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Growing and Nurturing Your Luxury Database

the Institute November 18, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Networking Tips 1 Comment

I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More

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The Benefits of Becoming a Luxury Listing Agent – Featuring Matthew Ferrara

the Institute November 17, 2020 All, Institute Community, Luxury Home Marketing Tips, Networking Tips 0 Comments

If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, are truly the lifeblood of a successful Read More

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What It Takes to Become a Celebrity Real Estate Agent – Featuring Kofi Nartey

the Institute November 3, 2020 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Networking Tips 0 Comments

Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not. In fact, for most luxury real estate Read More

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How to Select Your Luxury Real Estate Market Area of Focus

the Institute October 21, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More

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Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey

the Institute October 20, 2020 All, Become a Luxury Professional, Networking Tips 0 Comments

Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More

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How to Build and Control Your Referral Pipeline: A Sneak Peek Inside Our Wealth Quotient Masterclass

the Institute October 6, 2020 All, Institute Community, Networking Tips 0 Comments

How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more likely to convert to Read More

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Building Your Agent Referral Network

the Institute September 9, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More

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4 Tips to Grow Your Sphere of Influence Online in 2020

the Institute September 1, 2020 All, How to Work With Wealthy Clients, Networking Tips 0 Comments

With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real Read More

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Create Successful Joint Venture Relationships That Bring You Clients Without Rejection

the Institute August 12, 2020 All, Become a Luxury Professional, Networking Tips 1 Comment

One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More

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Thriving in a Shift

the Institute May 20, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 4 Comments

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More

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How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice

the Institute April 21, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More

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Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things

the Institute April 17, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More

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Ditch the Pitch – Sales Practice Program

the Institute April 16, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 2 Comments

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More

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5 Must-Haves On Your Agent Website

the Institute April 14, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More

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5 Benefits of Sharing a Monthly Market Report With Your Network

the Institute March 17, 2020 All, Luxury Home Marketing Tips, Networking Tips 4 Comments

With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More

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The Dos and Don’ts of Networking With Other Real Estate Agents

the Institute March 13, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More

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Mastering the Art of Relationship-Building in Luxury Real Estate

the Institute February 18, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success means cultivating meaningful connections with your clients and Read More

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How to Get More Business from the People You Know

the Institute February 12, 2020 All, Networking Tips 1 Comment

In the last 17 years, I have conducted over 80,000 coaching calls and have had the opportunity to coach some of the best real estate agents in North America. As Read More

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3 Types of Valuable Online Content for Luxury Real Estate Agents

the Institute February 7, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More

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6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients

the Institute January 24, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge.  But as a luxury real estate Read More

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Nurturing Client Relationships in Luxury Real Estate with Email Marketing

the Institute January 21, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More

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Building and Maintaining Solid Relationships With Luxury Clients

the Institute November 20, 2019 All, Become a Luxury Professional, Networking Tips 1 Comment

As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who Read More

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What a Successful Real Estate Agent’s Network Looks Like

the Institute November 15, 2019 All, Become a Luxury Professional, Networking Tips 0 Comments

Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate success stories you hear about. You may have heard Read More

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How to Generate Referrals From Existing Clients – The Mindset of the Wealthy

the Institute September 17, 2019 All, Become a Luxury Professional, Networking Tips 10 Comments

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More

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How to Find Wealthy Clients When You Don’t Know Where to Start

the Institute September 13, 2019 All, Luxury Home Selling Tips, Networking Tips, Uncategorized 1 Comment

Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself Read More

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Member Spotlight – Elizabeth McQueen

the Institute September 12, 2019 All, Become a Luxury Professional, Cool Stuff, In the News, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More

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Modern Geographic Farming Methodology

the Institute August 28, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 2 Comments

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More

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5 Milestone Strategies for success in the upper-tier market

the Institute August 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional?  No matter your stage, the following milestones should be part of your Read More

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the Institute August 14, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More

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