Discover strategies to expand your sphere of influence in luxury real estate. Join us as we discuss lead generation, social media, and managing client relationships for long-term success.
Why Designations Matter in Real Estate
Discover why real estate designations matter, especially in the luxury market. Learn how earning a designation can boost your credibility, resources, and earning potential.
Promoting Luxury Properties Beyond your Local Market
Promoting luxury properties beyond your local market is essential for increasing visibility and maximizing value. Targeting a global niche helps attract high-net-worth buyers, mitigate local economic downturns, and enhance your reputation as a luxury agent. See our preferred methods help reach affluent buyers and boost the success of luxury listings.
Top Strategies to Access the Affluent
By implementing a combination of these strategies, you can effectively access affluent buyers and sellers in the luxury real estate industry.
Great Client Gifts For This Festive Season
Our top tip for this year is to focus on gifts that “keep giving”, ones your clients will want to use, showcase, hang and hopefully actually appreciate!
Make an Impact This Holiday Season
Holiday events are the perfect time to connect with clients and your personal sphere of influence to show your appreciation for their support of your business. Here are some tips on how to make an impact.
Communication is Key to Success
By keeping a “givers gain” mindset and being open and honest in your connections, other people will want to help you, in return for helping them. Many interactions may feel small or insignificant, but over time, they become important moments that ultimately solidify your client’s trust.
4 Must-Attend Luxury Real Estate Conferences and Events in 2023 (And Beyond)
The luxury real estate market is constantly growing and evolving. As a luxury real estate professional, staying on top of the latest industry trends and innovations is crucial to your own career success and growth.
7 Content Marketing Ideas for Real Estate Agents
One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yourself and your abilities Read More
13 Essential Features of a Luxury Home
While architectural and design trends may fluctuate, we firmly support the concept of healthy homes and neighborhoods. We also believe that luxury is not only a housing trend but also Read More
5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional
As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specifically, your sphere of influence refers to Read More
What Luxury Real Estate Really Means
What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More
3 Proven Ways to Build Your Referral Network
Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
4 Networking Ideas to Expand Your Reach
Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More
Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More
The Difference Between Relationships and Transactions in Luxury Real Estate
Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More
Building Your Luxury Sphere of Influence from the Ground Up
So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence from the ground up. Without a Read More
The Power of Strategic Partnerships in Luxury Real Estate
How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” Read More
3 People Luxury Real Estate Professionals Need In Their Sphere of Influence
How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the truth is, success comes from building a Read More
Why and How to Network With Local Luxury Real Estate Professionals
As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
5 Ways to Stay Top of Mind With Past Clients
You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More
How to Find a Luxury Real Estate Mentor
Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More
3 Reasons to Have a CPA In Your Luxury Real Estate Network
Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More
Why Community Is Key to a Successful Luxury Real Estate Network
What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network? Too often, community is Read More
Exceeding Expectations to Create Raving Fans
Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More
Working With International Clients in the Luxury Real Estate Market
Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far Read More
Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls
When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More
5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More
12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market
Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More
Estate Of Mind Podcast Highlight: Leveraging Real Estate Branding With Lesley Everett
With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real estate branding experts” these days than Read More
Growing and Nurturing Your Luxury Database
I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More
The Benefits of Becoming a Luxury Listing Agent – Featuring Matthew Ferrara
If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, are truly the lifeblood of a successful Read More
What It Takes to Become a Celebrity Real Estate Agent – Featuring Kofi Nartey
Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not. In fact, for most luxury real estate Read More
How to Select Your Luxury Real Estate Market Area of Focus
While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More
Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey
Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More
How to Build and Control Your Referral Pipeline: A Sneak Peek Inside Our Wealth Quotient Masterclass
How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more likely to convert to Read More
Building Your Agent Referral Network
During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More
4 Tips to Grow Your Sphere of Influence Online in 2020
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real Read More
Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More
Thriving in a Shift
There is always opportunity in a market shift. No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
Ditch the Pitch – Sales Practice Program
The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
5 Benefits of Sharing a Monthly Market Report With Your Network
With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More
The Dos and Don’ts of Networking With Other Real Estate Agents
Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More
Mastering the Art of Relationship-Building in Luxury Real Estate
Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success means cultivating meaningful connections with your clients and Read More
How to Get More Business from the People You Know
In the last 17 years, I have conducted over 80,000 coaching calls and have had the opportunity to coach some of the best real estate agents in North America. As Read More
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