Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More
Agent-to-Agent Referral Strategy for Second-Home Buyers
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More
3 Tools to Qualify Luxury Home Buyers
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More
4 Valuable Tips From a Professional Stager for High-End Real Estate
Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More
Certification or Designation: Which One is Right for Your Luxury Resume?
Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More
15 Descriptive Words to Use When Selling a Luxury Home
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More
Set the Mood with Luxury Home Lighting Solutions
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
4 Types of Loyalty Between Clients and Real Estate Professionals
Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More
Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot
The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
The 2022 February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
How Luxury Agents Can Leverage Their Social Media Pages
As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More
How Are You Building Your Reputation in Luxury Real Estate?
Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More
Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram
When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More
Refining Your Real Estate Target Audience for Effective Email Marketing
How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list this past month. In November, Read More
The Difference Between Relationships and Transactions in Luxury Real Estate
Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More
5 Real Estate Vocabulary Shifts for Higher Perceived Value
With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
Never Stop Doing These 3 Things in a Hot Market
When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for? In hot markets like the one we’ve Read More
How to Create Aspirational Spaces That Sell in the Luxury Market
Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More
A Top 1% Producer’s Unique Approach to Closing Gifts
You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction Read More
5 Ways to Improve Your Direct Mail Marketing
Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury real estate marketing strategies, Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
The ABCs of Real Estate Marketing
Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
3 Ways to Level Up Your Listing Presentations
To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More
How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)
Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy
What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
5 Luxury Real Estate Blog Posts to Create for Your Agent Website
Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of lead generation for luxury real Read More
How to Budget For a Career in Luxury Real Estate
Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Getting Real Estate Listings Now
Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even though inventory in your market Read More
3 Common Luxury Open House Mistakes to Avoid (Plus, the Perfect Follow-Up Email Tips!)
So, you finally won that luxury listing and now you have an open house to plan for — but now what? You probably already know open houses are a great Read More
Building Rapport in the Luxury Real Estate Market
The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More
3 Things A New Real Estate Agent In the Luxury Market Should Invest In
Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to Read More
4 Creative Ways to Use a Luxury Market Report to Save You Time and Money
Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do find one Read More
How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)
There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More
3 Ways to Optimize Your Luxury Real Estate Website for More Leads
Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real estate website was enough Read More
5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More
12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market
Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More
How to Work Your Luxury Database in Real Estate
Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to Read More
Estate Of Mind Podcast Highlight: Case Study on a Luxury Real Estate Auction with Maverick Commins and Jennie Heal
Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, it’s certainly not the Read More