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The 3-Step Framework for Effectively Marketing Luxury Listings

the Institute March 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More

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4 Luxury Home Staging Trends for 2023

the Institute March 7, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 6 Comments

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More

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How to Successfully Nail the Real Estate Listing Appointment

the Institute February 28, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More

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Luxury Property Pre-Listing Tips for Real Estate Professionals

the Institute February 21, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More

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3 Real Estate Negotiation Tips for Luxury Professionals

the Institute February 7, 2023 All, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More

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3 Ways to Leverage Real Estate Videos to Win Luxury Listings

the Institute December 13, 2022 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More

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The 2022 October Luxury Market Report

the Institute October 20, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More

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The 2022 September Luxury Market Report

the Institute September 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More

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Three Tips to Differentiate Yourself in Luxury Real Estate

the Institute September 20, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips 5 Comments

Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More

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Elevate Your Luxury Real Estate Career with Market Reports

the Institute September 13, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 4 Comments

If you’re looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury real estate markets throughout North Read More

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The Institute Network: Benefits of Being an Insider

the Institute August 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 0 Comments

Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earning potential? Regardless Read More

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The 2022 August Luxury Market Report

the Institute August 19, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 3 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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What Luxury Real Estate Really Means

the Institute August 16, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More

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5 Questions to Ask Your Luxury Home Buyers

the Institute August 9, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More

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3 Proven Ways to Build Your Referral Network

the Institute August 2, 2022 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More

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How to Effectively Break Into the Luxury Market

the Institute July 26, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More

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The 2022 July Luxury Market Report

the Institute July 22, 2022 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More

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Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent

the Institute July 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More

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4 Ways to Create Confidence in Your Sellers

the Institute July 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More

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Tips to Prepare for Your Next Listing Appointment

the Institute July 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients.  The global pandemic Read More

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Best Practices for Creating Your Online Presence

the Institute June 28, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More

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The 2022 June Luxury Market Report

the Institute June 22, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 5 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More

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The #1 Listing Mistake Most Real Estate Agents Make

the Institute June 21, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More

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3 Types of Postcards That Still Work in Luxury Real Estate

the Institute June 14, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More

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How to Create Engaging Newsletters for Leads

the Institute June 7, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More

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5 Video Marketing Tips for Luxury Real Estate Agents

the Institute May 24, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More

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The 2022 May Luxury Market Report

the Institute May 24, 2022 All, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More

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Agent-to-Agent Referral Strategy for Second-Home Buyers

the Institute May 17, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More

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3 Tools to Qualify Luxury Home Buyers

the Institute May 10, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More

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4 Valuable Tips From a Professional Stager for High-End Real Estate

the Institute May 3, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More

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Certification or Designation: Which One is Right for Your Luxury Resume?

the Institute April 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More

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15 Descriptive Words to Use When Selling a Luxury Home

the Institute April 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 13 Comments

As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More

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Set the Mood with Luxury Home Lighting Solutions

the Institute April 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More

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4 Types of Loyalty Between Clients and Real Estate Professionals

the Institute March 22, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More

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Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot

the Institute March 15, 2022 All, Luxury Home Marketing Tips 1 Comment

The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More

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Standing Out in Your Market as a Luxury Expert

the Institute March 8, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 5 Comments

It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More

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The 2022 February Luxury Market Report

the Institute February 24, 2022 Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Research & Statistics 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More

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Texting Tips for Communicating with Your Luxury Real Estate Clients

the Institute February 22, 2022 Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More

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How Luxury Agents Can Leverage Their Social Media Pages

the Institute February 15, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More

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How Are You Building Your Reputation in Luxury Real Estate?

the Institute January 24, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More

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Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram

the Institute January 18, 2022 All, Luxury Home Marketing Tips, Luxury Trends 0 Comments

When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More

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Refining Your Real Estate Target Audience for Effective Email Marketing

the Institute December 22, 2021 All, Luxury Home Marketing Tips 0 Comments

How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list this past month. In November, Read More

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The Difference Between Relationships and Transactions in Luxury Real Estate

the Institute December 15, 2021 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More

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5 Real Estate Vocabulary Shifts for Higher Perceived Value

the Institute December 1, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 6 Comments

With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More

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The September Luxury Market Report

the Institute September 23, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 5 Comments

Future Trends Homeowners and Investors should Consider  Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More

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Never Stop Doing These 3 Things in a Hot Market

the Institute September 17, 2021 All, Luxury Home Marketing Tips 0 Comments

When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for?  In hot markets like the one we’ve Read More

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How to Create Aspirational Spaces That Sell in the Luxury Market

the Institute September 14, 2021 All, Luxury Home Marketing Tips, Luxury Trends 0 Comments

Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More

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A Top 1% Producer’s Unique Approach to Closing Gifts

the Institute September 3, 2021 All, Luxury Home Marketing Tips 4 Comments

You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction Read More

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5 Ways to Improve Your Direct Mail Marketing

the Institute August 31, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 4 Comments

Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury real estate marketing strategies, Read More

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The August Luxury Market Report

the Institute August 19, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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