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5 Video Marketing Tips for Luxury Real Estate Agents

the Institute May 24, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More

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The 2022 May Luxury Market Report

the Institute May 24, 2022 All, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More

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Agent-to-Agent Referral Strategy for Second-Home Buyers

the Institute May 17, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More

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3 Tools to Qualify Luxury Home Buyers

the Institute May 10, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More

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4 Valuable Tips From a Professional Stager for High-End Real Estate

the Institute May 3, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More

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Certification or Designation: Which One is Right for Your Luxury Resume?

the Institute April 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More

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15 Descriptive Words to Use When Selling a Luxury Home

the Institute April 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 13 Comments

As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More

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Set the Mood with Luxury Home Lighting Solutions

the Institute April 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More

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4 Types of Loyalty Between Clients and Real Estate Professionals

the Institute March 22, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More

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Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot

the Institute March 15, 2022 All, Luxury Home Marketing Tips 1 Comment

The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More

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Standing Out in Your Market as a Luxury Expert

the Institute March 8, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 5 Comments

It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More

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The 2022 February Luxury Market Report

the Institute February 24, 2022 Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Research & Statistics 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More

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Texting Tips for Communicating with Your Luxury Real Estate Clients

the Institute February 22, 2022 Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More

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How Luxury Agents Can Leverage Their Social Media Pages

the Institute February 15, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More

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How Are You Building Your Reputation in Luxury Real Estate?

the Institute January 24, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More

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Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram

the Institute January 18, 2022 All, Luxury Home Marketing Tips, Luxury Trends 0 Comments

When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More

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Refining Your Real Estate Target Audience for Effective Email Marketing

the Institute December 22, 2021 All, Luxury Home Marketing Tips 0 Comments

How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list this past month. In November, Read More

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The Difference Between Relationships and Transactions in Luxury Real Estate

the Institute December 15, 2021 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More

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5 Real Estate Vocabulary Shifts for Higher Perceived Value

the Institute December 1, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 6 Comments

With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More

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The September Luxury Market Report

the Institute September 23, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 5 Comments

Future Trends Homeowners and Investors should Consider  Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More

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Never Stop Doing These 3 Things in a Hot Market

the Institute September 17, 2021 All, Luxury Home Marketing Tips 0 Comments

When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for?  In hot markets like the one we’ve Read More

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How to Create Aspirational Spaces That Sell in the Luxury Market

the Institute September 14, 2021 All, Luxury Home Marketing Tips, Luxury Trends 0 Comments

Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More

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A Top 1% Producer’s Unique Approach to Closing Gifts

the Institute September 3, 2021 All, Luxury Home Marketing Tips 4 Comments

You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction Read More

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5 Ways to Improve Your Direct Mail Marketing

the Institute August 31, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 4 Comments

Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury real estate marketing strategies, Read More

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The August Luxury Market Report

the Institute August 19, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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3 Tips When Asking For Introductions Within Your Sphere of Influence

the Institute July 23, 2021 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More

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The July Luxury Market Report

the Institute July 21, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More

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The June Luxury Market Report

the Institute June 25, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More

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The May Luxury Market Report

the Institute May 20, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More

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The ABCs of Real Estate Marketing

the Institute May 5, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips 2 Comments

Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More

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The April Luxury Market Report

the Institute April 20, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More

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3 Ways to Level Up Your Listing Presentations

the Institute April 16, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More

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How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)

the Institute April 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More

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3 Ways to Improve Your Luxury Real Estate Listing Copy

the Institute March 26, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 6 Comments

What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More

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The March Luxury Market Report

the Institute March 19, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More

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5 Luxury Real Estate Blog Posts to Create for Your Agent Website

the Institute March 19, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 2 Comments

Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of lead generation for luxury real Read More

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How to Budget For a Career in Luxury Real Estate

the Institute March 16, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More

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The February Luxury Market Report

the Institute February 25, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More

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Getting Real Estate Listings Now

the Institute February 24, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even though inventory in your market Read More

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3 Common Luxury Open House Mistakes to Avoid (Plus, the Perfect Follow-Up Email Tips!)

the Institute February 16, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

So, you finally won that luxury listing and now you have an open house to plan for — but now what? You probably already know open houses are a great Read More

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Building Rapport in the Luxury Real Estate Market

the Institute February 10, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More

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3 Things A New Real Estate Agent In the Luxury Market Should Invest In

the Institute February 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips 3 Comments

Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to Read More

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4 Creative Ways to Use a Luxury Market Report to Save You Time and Money

the Institute January 26, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do find one Read More

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How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)

the Institute January 22, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More

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The January Luxury Market Report

the Institute January 21, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More

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3 Ways to Optimize Your Luxury Real Estate Website for More Leads

the Institute January 19, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real estate website was enough Read More

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5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM

the Institute January 8, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Networking Tips 1 Comment

Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More

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12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market

the Institute January 5, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More

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How to Work Your Luxury Database in Real Estate

the Institute December 30, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 1 Comment

Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to Read More

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Estate Of Mind Podcast Highlight: Case Study on a Luxury Real Estate Auction with Maverick Commins and Jennie Heal

the Institute December 28, 2020 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, it’s certainly not the Read More

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