There’s a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, but they also offer a unique opportunity to own a Read More
The Importance of A High-End Luxury Outdoor Space
If there is, indeed, a bright side to the world’s recent experience of a global pandemic, it may just be the increased importance of home and family, and the renewed Read More
Luxury Real Estate as an Investment Opportunity
Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly not for everyone. Investment in any of Read More
Trend Alert: Elevators in Luxury Homes
Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have their roots in lifestyle ease and lasting Read More
5 Must-Have Wellness Amenities in Luxury Homes
An emphasis on health and wellness is not exactly a new trend, but today’s luxury homes include a variety of unique amenities that allow residents to pamper themselves as if Read More
Pricing A Luxury Property: More Art Than Science
In the “traditional” real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a “dollar per square foot,” amount, and calculate the ideal Read More
Location, Location, Location in Luxury Real Estate
In the luxury real estate market, there are very few things more important than a home’s location. Even the most stunning of luxury homes may have a hard time selling Read More
7 Tips For Creating Privacy and Security in Luxury Homes
Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5% between April and May of 2021 alone. Read More
7 Content Marketing Ideas for Real Estate Agents
One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yourself and your abilities Read More
6 Ways to Get Started in Luxury Real Estate
If you’re looking for your big opportunity to break into the exciting luxury real estate market, you’re not alone. For real estate professionals, this is an extremely competitive market due Read More
5 Tips for A Single Property Website for a Luxury Real Estate Listing
If you’re looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically, a single property website Read More
The 3-Step Framework for Effectively Marketing Luxury Listings
Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More
4 Luxury Home Staging Trends for 2023
Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More
How to Successfully Nail the Real Estate Listing Appointment
Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More
Luxury Property Pre-Listing Tips for Real Estate Professionals
According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More
3 Real Estate Negotiation Tips for Luxury Professionals
Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More
3 Ways to Leverage Real Estate Videos to Win Luxury Listings
In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More
The 2022 October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
The 2022 September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
Three Tips to Differentiate Yourself in Luxury Real Estate
Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More
Elevate Your Luxury Real Estate Career with Market Reports
If you’re looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury real estate markets throughout North Read More
The Institute Network: Benefits of Being an Insider
Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earning potential? Regardless Read More
The 2022 August Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
What Luxury Real Estate Really Means
What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More
5 Questions to Ask Your Luxury Home Buyers
The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More
3 Proven Ways to Build Your Referral Network
Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More
How to Effectively Break Into the Luxury Market
If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More
The 2022 July Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More
4 Ways to Create Confidence in Your Sellers
There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More
Tips to Prepare for Your Next Listing Appointment
It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients. The global pandemic Read More
Best Practices for Creating Your Online Presence
An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More
The 2022 June Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More
The #1 Listing Mistake Most Real Estate Agents Make
In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More
3 Types of Postcards That Still Work in Luxury Real Estate
Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More
How to Create Engaging Newsletters for Leads
Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More
5 Video Marketing Tips for Luxury Real Estate Agents
Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More
Agent-to-Agent Referral Strategy for Second-Home Buyers
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More
3 Tools to Qualify Luxury Home Buyers
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More
4 Valuable Tips From a Professional Stager for High-End Real Estate
Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More
Certification or Designation: Which One is Right for Your Luxury Resume?
Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More
15 Descriptive Words to Use When Selling a Luxury Home
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More
Set the Mood with Luxury Home Lighting Solutions
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
4 Types of Loyalty Between Clients and Real Estate Professionals
Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More
Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot
The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
The 2022 February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
How Luxury Agents Can Leverage Their Social Media Pages
As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More