What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More
5 Questions to Ask Your Luxury Home Buyers
The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More
3 Proven Ways to Build Your Referral Network
Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More
How to Effectively Break Into the Luxury Market
If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More
The 2022 July Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More
4 Ways to Create Confidence in Your Sellers
There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More
Tips to Prepare for Your Next Listing Appointment
It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients. The global pandemic Read More
Best Practices for Creating Your Online Presence
An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More
The 2022 June Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More
The #1 Listing Mistake Most Real Estate Agents Make
In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More
3 Types of Postcards That Still Work in Luxury Real Estate
Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More
How to Create Engaging Newsletters for Leads
Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More
5 Video Marketing Tips for Luxury Real Estate Agents
Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More
Agent-to-Agent Referral Strategy for Second-Home Buyers
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More
3 Tools to Qualify Luxury Home Buyers
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More
4 Valuable Tips From a Professional Stager for High-End Real Estate
Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More
Certification or Designation: Which One is Right for Your Luxury Resume?
Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More
15 Descriptive Words to Use When Selling a Luxury Home
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More
Set the Mood with Luxury Home Lighting Solutions
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
4 Types of Loyalty Between Clients and Real Estate Professionals
Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More
Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot
The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
The 2022 February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
How Luxury Agents Can Leverage Their Social Media Pages
As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More
How Are You Building Your Reputation in Luxury Real Estate?
Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More
Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram
When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More
Refining Your Real Estate Target Audience for Effective Email Marketing
How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list this past month. In November, Read More
The Difference Between Relationships and Transactions in Luxury Real Estate
Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More
5 Real Estate Vocabulary Shifts for Higher Perceived Value
With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
Never Stop Doing These 3 Things in a Hot Market
When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for? In hot markets like the one we’ve Read More
How to Create Aspirational Spaces That Sell in the Luxury Market
Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More
A Top 1% Producer’s Unique Approach to Closing Gifts
You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction Read More
5 Ways to Improve Your Direct Mail Marketing
Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury real estate marketing strategies, Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
The ABCs of Real Estate Marketing
Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
3 Ways to Level Up Your Listing Presentations
To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More
How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)
Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy
What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
5 Luxury Real Estate Blog Posts to Create for Your Agent Website
Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of lead generation for luxury real Read More
How to Budget For a Career in Luxury Real Estate
Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More