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How Much Can Luxury Real Estate Professionals Earn?

the Institute March 21, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 0 Comments

Whether you’re already working as a licensed real estate professional or are considering this as a career path, one specific option to consider is that of selling luxury real estate. Read More

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The 3-Step Framework for Effectively Marketing Luxury Listings

the Institute March 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More

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4 Luxury Home Staging Trends for 2023

the Institute March 7, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 6 Comments

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More

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How to Successfully Nail the Real Estate Listing Appointment

the Institute February 28, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More

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The February 2023 Luxury Market Report

the Institute February 22, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews Read More

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Luxury Property Pre-Listing Tips for Real Estate Professionals

the Institute February 21, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More

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The No. 1 Tip for Branding Yourself in Luxury Real Estate

the Institute February 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Selling Tips 7 Comments

The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself apart from the competition. As daunting of Read More

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3 Real Estate Negotiation Tips for Luxury Professionals

the Institute February 7, 2023 All, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More

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6 Habits For Creating the Perfect Luxury Real Estate Conversation

the Institute January 31, 2023 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Home Selling Tips 3 Comments

As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More

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The January 2023 Luxury Market Report

the Institute January 25, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews Read More

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Luxury Property Market Trends: Smaller, International Properties

the Institute January 24, 2023 All, How to Work With Wealthy Clients, Institute Community, Luxury Lifestyles, Luxury Trends 2 Comments

Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspicuous consumption and “supersizing?” A current trend toward Read More

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Why Adopting a Luxury Mindset Is Imperative

the Institute January 17, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 4 Comments

If you have dreams of selling high-end homes, then adopting a luxury mindset should be the very first thing you start to do. But what, exactly, does that mean? In Read More

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5 Tips for Breaking Into Luxury Real Estate

the Institute January 11, 2023 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community 3 Comments

Setting a resolution to make 2023 your year for breaking into luxury real estate? As a real estate professional, the luxury market offers greater opportunities for earning higher commissions. Plus, Read More

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5 Reasons to Add Designations to Your Real Estate Resume

the Institute December 27, 2022 All, Become a Luxury Professional, Institute Community 5 Comments

It seems only natural that human beings like to associate with other people who are experts in their field of business. It’s a natural phenomenon, and our preferences for “the Read More

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The 2022 December Luxury Market Report

the Institute December 20, 2022 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews Read More

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The Double Platinum Rule for Luxury Real Estate Clients

the Institute December 20, 2022 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 0 Comments

Offering a high level of service is the key to dealing with affluent clients. If your niche is the luxury home market, you likely already understand the importance of going Read More

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3 Ways to Leverage Real Estate Videos to Win Luxury Listings

the Institute December 13, 2022 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More

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How to Really Win Your First Luxury Real Estate Listing

the Institute December 6, 2022 All, Become a Luxury Professional, Luxury Home Selling Tips 3 Comments

For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More

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The 2022 November Luxury Market Report

the Institute November 22, 2022 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews Read More

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Boutique or National? How to Choose the Right Real Estate Brokerage

the Institute November 22, 2022 All, Become a Luxury Professional, Institute Community 0 Comments

Deciding on a real estate brokerage affiliation is no easy task. Whether you’re new to the field or you’ve decided to make a change to further your career or move Read More

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The Number One Misconception About Working in Luxury Real Estate

the Institute November 15, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Selling Tips, Luxury Trends 3 Comments

Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More

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4 Habits of Successful Luxury Real Estate Professionals

the Institute November 8, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community 7 Comments

For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier Read More

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Work-Life Balance in Luxury Real Estate: Tips for Success

the Institute November 1, 2022 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 2 Comments

When you work as a luxury real estate professional, you don’t have a “typical” 9–5 job by any stretch of the imagination. Whether it’s taking a client out to dinner, Read More

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5 Closing Gifts to Give to Your Luxury Real Estate Clients

the Institute October 25, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Trends 3 Comments

“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can Read More

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The 2022 October Luxury Market Report

the Institute October 20, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More

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Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?

the Institute October 18, 2022 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles, Luxury Trends, Research & Statistics 2 Comments

Whether you believe it’s a resurgence of health-consciousness among homebuyers of all income levels, a return to a more “continental lifestyle” that values sidewalk cafes and leisurely strolls along grande Read More

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The Luxury Millennial Mindset Explained

the Institute October 11, 2022 All, How to Work With Wealthy Clients, Institute Community, Luxury Lifestyles, Luxury Trends 0 Comments

In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More

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Impress Your Affluent Clients by Just Changing a Few Words

the Institute October 4, 2022 All, Become a Luxury Professional, Institute Community, Luxury Trends, Research & Statistics 4 Comments

It’s not a secret that competition in the luxury real estate market is fierce. Today’s affluent buyers are inundated with marketing materials from luxury real estate professionals — and being Read More

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Why Secondary Homes Are Becoming More Popular with the Affluent

the Institute September 27, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Lifestyles 2 Comments

According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impressively, luxury second home sales have increased Read More

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The 2022 September Luxury Market Report

the Institute September 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More

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Three Tips to Differentiate Yourself in Luxury Real Estate

the Institute September 20, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips 5 Comments

Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More

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Elevate Your Luxury Real Estate Career with Market Reports

the Institute September 13, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 4 Comments

If you’re looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury real estate markets throughout North Read More

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Why Turnkey Is Becoming the New Luxury Mindset

the Institute September 6, 2022 All, Become a Luxury Professional, Institute Community, Luxury Trends, Research & Statistics 5 Comments

Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essential “move-in ready,” fully furnished homes. Affluent buyers are Read More

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The Institute Network: Benefits of Being an Insider

the Institute August 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 0 Comments

Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earning potential? Regardless Read More

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The 2022 August Luxury Market Report

the Institute August 19, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 3 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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What Luxury Real Estate Really Means

the Institute August 16, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More

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5 Questions to Ask Your Luxury Home Buyers

the Institute August 9, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More

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3 Proven Ways to Build Your Referral Network

the Institute August 2, 2022 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More

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How to Effectively Break Into the Luxury Market

the Institute July 26, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More

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The 2022 July Luxury Market Report

the Institute July 22, 2022 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More

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Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent

the Institute July 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More

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4 Ways to Create Confidence in Your Sellers

the Institute July 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More

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Tips to Prepare for Your Next Listing Appointment

the Institute July 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients.  The global pandemic Read More

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Best Practices for Creating Your Online Presence

the Institute June 28, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More

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The 2022 June Luxury Market Report

the Institute June 22, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 5 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More

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The #1 Listing Mistake Most Real Estate Agents Make

the Institute June 21, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More

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3 Types of Postcards That Still Work in Luxury Real Estate

the Institute June 14, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More

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How to Create Engaging Newsletters for Leads

the Institute June 7, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More

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5 Video Marketing Tips for Luxury Real Estate Agents

the Institute May 24, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More

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The 2022 May Luxury Market Report

the Institute May 24, 2022 All, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More

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