Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More
Agent-to-Agent Referral Strategy for Second-Home Buyers
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More
3 Tools to Qualify Luxury Home Buyers
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More
4 Valuable Tips From a Professional Stager for High-End Real Estate
Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More
3 Mistakes When Selling Luxury Homes
Listing your first (or 50th) luxury home is an exciting task! As a luxury real estate professional, you understand that marketing plays a tremendous role in the success of selling Read More
Certification or Designation: Which One is Right for Your Luxury Resume?
Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More
April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
15 Descriptive Words to Use When Selling a Luxury Home
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More
Set the Mood with Luxury Home Lighting Solutions
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
The 2022 March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
4 Types of Loyalty Between Clients and Real Estate Professionals
Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More
Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot
The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
Top 4 Books Every Luxury Real Estate Professional Should Read
As a luxury real estate professional, you’re always looking for ways to differentiate yourself and stand out to potential clients, which requires you to understand the fundamentals of sales, the Read More
How Luxury Agents Can Leverage Their Social Media Pages
As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More
4 Networking Ideas to Expand Your Reach
Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More
Secret Vocabulary Tips to Build Relationships with the Affluent
In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You not only need to appeal to them, Read More
The 2022 January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More
How Are You Building Your Reputation in Luxury Real Estate?
Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More
Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram
When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More
How to Build Trust with Your Affluent Clients
Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s Read More
Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More
Refining Your Real Estate Target Audience for Effective Email Marketing
How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list this past month. In November, Read More
The December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current Read More
The Difference Between Relationships and Transactions in Luxury Real Estate
Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More
Building Your Luxury Sphere of Influence from the Ground Up
So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence from the ground up. Without a Read More
5 Real Estate Vocabulary Shifts for Higher Perceived Value
With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More
3 Things Every Luxury Real Estate Professional Should Splurge On
If you’re like most people looking to break into luxury real estate, you might be wondering what you should splurge on for your best chances of success when you’re just Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads
Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news is that luxury real Read More
How to Sell More By Being a Better Listener
When you meet with a new prospect or client, do you listen more than you speak? In any profession where sales are involved, there’s a tendency for the sales professional Read More
The Power of Strategic Partnerships in Luxury Real Estate
How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” Read More
Could the Luxury Condo Craze Return? Here’s What’s Happening In Urban Markets
While many affluent clients were busy trading in their luxury condos for more space, privacy, and nature over the last eighteen months to escape the confines of a job they Read More
The October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
How the Pandemic Is Changing the Affluent’s Expectations of Luxury Homes
With remote work becoming more commonplace and the world still subject to change at any moment, the affluent’s idea of a desirable family home has changed dramatically over the past Read More
How to Capture Luxury Real Estate Leads Organically
Wouldn’t it be nice if warmed up leads fell right in your lap? Although it sounds too good to be true, it’s possible when you have a great digital marketing Read More
How to Prepare for a Luxury Real Estate Listing Appointment
So you’ve landed your first luxury listing appointment — now what? Meeting with prospective clients — especially ones at a higher price point you may have never worked in before Read More
3 Benefits of Co-Listing In Luxury Real Estate
If you ask around the real estate market, many real estate professionals have mixed feelings about co-listing. Plenty of real estate professionals have never co-listed a property with a colleague Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
Never Stop Doing These 3 Things in a Hot Market
When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for? In hot markets like the one we’ve Read More
How to Create Aspirational Spaces That Sell in the Luxury Market
Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More
A Top 1% Producer’s Unique Approach to Closing Gifts
You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction Read More
5 Ways to Improve Your Direct Mail Marketing
Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury real estate marketing strategies, Read More
3 People Luxury Real Estate Professionals Need In Their Sphere of Influence
How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the truth is, success comes from building a Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier
When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering how you’ll win your first listing, what to Read More
Why and How to Network With Local Luxury Real Estate Professionals
As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More