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7 Tips for Creating Referral-Worthy Experiences in Luxury Real Estate

the Institute September 19, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles, Luxury Trends 0 Comments

If you’re new to the game of luxury real estate, one thing you’ll quickly realize is that referrals from your clients are truly the best reward for a job well Read More

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Timeless Charm: 8 Tips for Buying and Selling Historic Luxury Homes

the Institute September 15, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

There’s a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, but they also offer a unique opportunity to own a Read More

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“HENRYs”: Why Do They Matter to Luxury Real Estate?

the Institute September 5, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles, Luxury Trends 0 Comments

The luxury real estate market is ever-changing—and the most successful real estate professionals are the ones who can stay one step ahead of new developments. If you’re looking to grow Read More

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The Importance of A High-End Luxury Outdoor Space

the Institute August 29, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

If there is, indeed, a bright side to the world’s recent experience of a global pandemic, it may just be the increased importance of home and family, and the renewed Read More

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Luxury Real Estate as an Investment Opportunity

the Institute August 22, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly not for everyone. Investment in any of Read More

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The August 2023 Luxury Market Report

the Institute August 22, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and the United States. The August report provides a month-over-month Read More

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Trend Alert: Elevators in Luxury Homes

the Institute August 15, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 0 Comments

Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have their roots in lifestyle ease and lasting Read More

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5 Must-Have Wellness Amenities in Luxury Homes

the Institute August 8, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

An emphasis on health and wellness is not exactly a new trend, but today’s luxury homes include a variety of unique amenities that allow residents to pamper themselves as if Read More

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The July 2023 Luxury Market Report

the Institute July 26, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report serves as your guide for  analyzing trends and comparative data in the top residential markets across Canada and the United States. The report for July Read More

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Pricing A Luxury Property: More Art Than Science

the Institute July 25, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

In the “traditional” real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a “dollar per square foot,” amount, and calculate the ideal Read More

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Location, Location, Location in Luxury Real Estate

the Institute July 18, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles 1 Comment

In the luxury real estate market, there are very few things more important than a home’s location. Even the most stunning of luxury homes may have a hard time selling Read More

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7 Tips For Creating Privacy and Security in Luxury Homes

the Institute July 11, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles 0 Comments

Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5% between April and May of 2021 alone.  Read More

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The June 2023 Luxury Market Report

the Institute June 28, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analyzing trends and comparative data in the top residential markets across Canada and the United States. June’s report reviews the current Read More

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7 Content Marketing Ideas for Real Estate Agents

the Institute June 27, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Networking Tips 1 Comment

One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yourself and your abilities Read More

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13 Essential Features of a Luxury Home

the Institute June 20, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles, Networking Tips 4 Comments

While architectural and design trends may fluctuate, we firmly support the concept of healthy homes and neighborhoods. We also believe that luxury is not only a housing trend but also Read More

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6 Social Media Tips for Luxury Real Estate Professionals

the Institute June 13, 2023 All 1 Comment

There is no disputing the fact that we live in a fast-paced, ever-changing digital world today. Whether you love it or hate it, you cannot escape it. Equally important is Read More

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What is Biophilic Design in Luxury Homes

the Institute June 6, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 5 Comments

If you were to ask 10 people about their thoughts on “Biophilic Design,” it is possible that eight of them would respond with a blank stare. Although the term may Read More

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The May 2023 Luxury Market Report

the Institute May 31, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data in the top residential markets across Canada and the United States. May’s report examines Read More

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Understanding Luxury Buyer Behavior in Real Estate

the Institute May 30, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 0 Comments

Whether you’re trying to break into the luxury real estate market or have been working with luxury clients for a few years, one fact remains. In order to maximize your Read More

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Investment Opportunities in Luxury Real Estate

the Institute May 23, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles 0 Comments

It’s no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepared to adapt to changes as Read More

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6 Ways to Get Started in Luxury Real Estate

the Institute May 16, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles 2 Comments

If you’re looking for your big opportunity to break into the exciting luxury real estate market, you’re not alone. For real estate professionals, this is an extremely competitive market due Read More

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How To Sell Luxury Real Estate in a Slow Market

the Institute May 9, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Selling Tips 1 Comment

If you were one of many real estate professionals who enjoyed the industry “boom” of the last couple of years, then you’ve probably noticed that the market has gone somewhat Read More

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The April 2023 Luxury Market Report

the Institute April 26, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. The report for April Read More

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Must-Have Smart Home Features for Luxury Homes

the Institute April 25, 2023 All, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technology than ever before. This is especially Read More

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5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional

the Institute April 18, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Networking Tips 0 Comments

As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specifically, your sphere of influence refers to Read More

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How to Get Into International Luxury Real Estate

the Institute April 11, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 7 Comments

While the COVID-19 pandemic and global travel restrictions certainly put a damper on international real estate, the good news is that the market is back on the upswing. In fact, Read More

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4 Learning Resources For Luxury Real Estate Professionals

the Institute April 4, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, compared to 2021, luxury Read More

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The March 2023 Luxury Market Report

the Institute March 29, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the Read More

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5 Tips for A Single Property Website for a Luxury Real Estate Listing

the Institute March 28, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

If you’re looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically, a single property website Read More

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How Much Can Luxury Real Estate Professionals Earn?

the Institute March 21, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 2 Comments

Whether you’re already working as a licensed real estate professional or are considering this as a career path, one specific option to consider is that of selling luxury real estate. Read More

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The 3-Step Framework for Effectively Marketing Luxury Listings

the Institute March 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More

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4 Luxury Home Staging Trends for 2023

the Institute March 7, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 7 Comments

Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More

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How to Successfully Nail the Real Estate Listing Appointment

the Institute February 28, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More

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The February 2023 Luxury Market Report

the Institute February 22, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews Read More

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Luxury Property Pre-Listing Tips for Real Estate Professionals

the Institute February 21, 2023 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More

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The No. 1 Tip for Branding Yourself in Luxury Real Estate

the Institute February 14, 2023 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Selling Tips 8 Comments

The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself apart from the competition. As daunting of Read More

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3 Real Estate Negotiation Tips for Luxury Professionals

the Institute February 7, 2023 All, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More

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6 Habits For Creating the Perfect Luxury Real Estate Conversation

the Institute January 31, 2023 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Home Selling Tips 3 Comments

As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More

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The January 2023 Luxury Market Report

the Institute January 25, 2023 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews Read More

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Luxury Property Market Trends: Smaller, International Properties

the Institute January 24, 2023 All, How to Work With Wealthy Clients, Institute Community, Luxury Lifestyles, Luxury Trends 3 Comments

Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspicuous consumption and “supersizing?” A current trend toward Read More

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Why Adopting a Luxury Mindset Is Imperative

the Institute January 17, 2023 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 4 Comments

If you have dreams of selling high-end homes, then adopting a luxury mindset should be the very first thing you start to do. But what, exactly, does that mean? In Read More

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5 Tips for Breaking Into Luxury Real Estate

the Institute January 11, 2023 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community 3 Comments

Setting a resolution to make 2023 your year for breaking into luxury real estate? As a real estate professional, the luxury market offers greater opportunities for earning higher commissions. Plus, Read More

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5 Reasons to Add Designations to Your Real Estate Resume

the Institute December 27, 2022 All, Become a Luxury Professional, Institute Community 5 Comments

It seems only natural that human beings like to associate with other people who are experts in their field of business. It’s a natural phenomenon, and our preferences for “the Read More

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The 2022 December Luxury Market Report

the Institute December 20, 2022 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews Read More

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The Double Platinum Rule for Luxury Real Estate Clients

the Institute December 20, 2022 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 0 Comments

Offering a high level of service is the key to dealing with affluent clients. If your niche is the luxury home market, you likely already understand the importance of going Read More

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3 Ways to Leverage Real Estate Videos to Win Luxury Listings

the Institute December 13, 2022 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More

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How to Really Win Your First Luxury Real Estate Listing

the Institute December 6, 2022 All, Become a Luxury Professional, Luxury Home Selling Tips 3 Comments

For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More

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The 2022 November Luxury Market Report

the Institute November 22, 2022 All, Become a Luxury Professional, In the News, Institute Community, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews Read More

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Boutique or National? How to Choose the Right Real Estate Brokerage

the Institute November 22, 2022 All, Become a Luxury Professional, Institute Community 0 Comments

Deciding on a real estate brokerage affiliation is no easy task. Whether you’re new to the field or you’ve decided to make a change to further your career or move Read More

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The Number One Misconception About Working in Luxury Real Estate

the Institute November 15, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Selling Tips, Luxury Trends 3 Comments

Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More

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