Within the last few years, the demand for outdoor living space has skyrocketed. In fact, according to one 2022 study, 56% of homeowners reported that creating indoor spaces outdoors is a top priority. This trend remains especially true in luxury real estate, where there is a growing demand for private outdoor spaces in urban areas.So, how are urban luxury properties incorporating outdoor space and making the best use of a smaller footprint? Let's explore a few examples that your very own clients may take interest in. Rooftop Gardens Rooftop gardens are becoming increasingly popular in urban areas, especially in luxury
The June 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing trends and comparative data in the top residential markets across Canada and the United States. June’s report reviews the current Read More
7 Content Marketing Ideas for Real Estate Agents
One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yourself and your abilities Read More
13 Essential Features of a Luxury Home
While architectural and design trends may fluctuate, we firmly support the concept of healthy homes and neighborhoods. We also believe that luxury is not only a housing trend but also Read More
6 Social Media Tips for Luxury Real Estate Professionals
There is no disputing the fact that we live in a fast-paced, ever-changing digital world today. Whether you love it or hate it, you cannot escape it. Equally important is Read More
What is Biophilic Design in Luxury Homes
If you were to ask 10 people about their thoughts on “Biophilic Design,” it is possible that eight of them would respond with a blank stare. Although the term may Read More
The May 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data in the top residential markets across Canada and the United States. May’s report examines Read More
Understanding Luxury Buyer Behavior in Real Estate
Whether you’re trying to break into the luxury real estate market or have been working with luxury clients for a few years, one fact remains. In order to maximize your Read More
Investment Opportunities in Luxury Real Estate
It’s no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepared to adapt to changes as Read More
6 Ways to Get Started in Luxury Real Estate
If you’re looking for your big opportunity to break into the exciting luxury real estate market, you’re not alone. For real estate professionals, this is an extremely competitive market due Read More
How To Sell Luxury Real Estate in a Slow Market
If you were one of many real estate professionals who enjoyed the industry “boom” of the last couple of years, then you’ve probably noticed that the market has gone somewhat Read More
The April 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. The report for April Read More
Must-Have Smart Home Features for Luxury Homes
According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technology than ever before. This is especially Read More
5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional
As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specifically, your sphere of influence refers to Read More
How to Get Into International Luxury Real Estate
While the COVID-19 pandemic and global travel restrictions certainly put a damper on international real estate, the good news is that the market is back on the upswing. In fact, Read More
4 Learning Resources For Luxury Real Estate Professionals
After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, compared to 2021, luxury Read More
The March 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the Read More
5 Tips for A Single Property Website for a Luxury Real Estate Listing
If you’re looking for a unique way to show off a new luxury real estate listing, creating a single property website is a great option. Specifically, a single property website Read More
How Much Can Luxury Real Estate Professionals Earn?
Whether you’re already working as a licensed real estate professional or are considering this as a career path, one specific option to consider is that of selling luxury real estate. Read More
The 3-Step Framework for Effectively Marketing Luxury Listings
Properly marketing luxury listings may not sound like a difficult task, but to do so effectively takes a well-thought-out approach. As you likely already know, preparation is the key to Read More
4 Luxury Home Staging Trends for 2023
Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More
How to Successfully Nail the Real Estate Listing Appointment
Curiosity can be a luxury real estate professional’s best tool, according to Michael Morrison, owner broker of the highly successful Morrison House Sotheby’s International Realty firm in Seattle, WA. He Read More
The February 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews Read More
Luxury Property Pre-Listing Tips for Real Estate Professionals
According to Michael Morrison, a leader in the field of luxury home marketing, “Be Prepared” is not just a motto for Boy Scouts, but a mantra that should be adopted Read More
The No. 1 Tip for Branding Yourself in Luxury Real Estate
The luxury real estate market is fiercely competitive — so finding success often begins with having a strong personal brand and setting yourself apart from the competition. As daunting of Read More
3 Real Estate Negotiation Tips for Luxury Professionals
Negotiation is a hot topic for all luxury real estate professionals. Not only does real estate negotiation involve people’s valuable time, but a little bit of ego inevitably tends to Read More
6 Habits For Creating the Perfect Luxury Real Estate Conversation
As a luxury real estate professional, you have probably already learned that success in a niche market requires knowledge, dedication, a unique skill set — and, perhaps most of all, Read More
The January 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews Read More
Luxury Property Market Trends: Smaller, International Properties
Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspicuous consumption and “supersizing?” A current trend toward Read More
Why Adopting a Luxury Mindset Is Imperative
If you have dreams of selling high-end homes, then adopting a luxury mindset should be the very first thing you start to do. But what, exactly, does that mean? In Read More
5 Tips for Breaking Into Luxury Real Estate
Setting a resolution to make 2023 your year for breaking into luxury real estate? As a real estate professional, the luxury market offers greater opportunities for earning higher commissions. Plus, Read More
5 Reasons to Add Designations to Your Real Estate Resume
It seems only natural that human beings like to associate with other people who are experts in their field of business. It’s a natural phenomenon, and our preferences for “the Read More
The 2022 December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews Read More
The Double Platinum Rule for Luxury Real Estate Clients
Offering a high level of service is the key to dealing with affluent clients. If your niche is the luxury home market, you likely already understand the importance of going Read More
3 Ways to Leverage Real Estate Videos to Win Luxury Listings
In today’s market, there’s no denying the power of real estate videos. In fact, studies have found that video listings receive more than 400% more inquiries than listings without video Read More
How to Really Win Your First Luxury Real Estate Listing
For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More
The 2022 November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews Read More
Boutique or National? How to Choose the Right Real Estate Brokerage
Deciding on a real estate brokerage affiliation is no easy task. Whether you’re new to the field or you’ve decided to make a change to further your career or move Read More
The Number One Misconception About Working in Luxury Real Estate
Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More
4 Habits of Successful Luxury Real Estate Professionals
For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier Read More
Work-Life Balance in Luxury Real Estate: Tips for Success
When you work as a luxury real estate professional, you don’t have a “typical” 9–5 job by any stretch of the imagination. Whether it’s taking a client out to dinner, Read More
5 Closing Gifts to Give to Your Luxury Real Estate Clients
“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can Read More
The 2022 October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?
Whether you believe it’s a resurgence of health-consciousness among homebuyers of all income levels, a return to a more “continental lifestyle” that values sidewalk cafes and leisurely strolls along grande Read More
The Luxury Millennial Mindset Explained
In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More
Impress Your Affluent Clients by Just Changing a Few Words
It’s not a secret that competition in the luxury real estate market is fierce. Today’s affluent buyers are inundated with marketing materials from luxury real estate professionals — and being Read More
Why Secondary Homes Are Becoming More Popular with the Affluent
According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impressively, luxury second home sales have increased Read More
The 2022 September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
Three Tips to Differentiate Yourself in Luxury Real Estate
Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More
Elevate Your Luxury Real Estate Career with Market Reports
If you’re looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury real estate markets throughout North Read More
Why Turnkey Is Becoming the New Luxury Mindset
Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essential “move-in ready,” fully furnished homes. Affluent buyers are Read More
Luxury Market Report Reveals KEY Features in Luxury Communities
November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
LUXURY MARKET REPORT: Your Monthly Guide for Luxury Real Estate
“Luxury real estate led the general housing market out of the global recession. During that explosive upswing, we saw some of the largest year-over-year price gains ever.” – Diane Hartley, Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Selling Luxury has Never Been More Fun
Our Annual Leaders in Luxury event in Dallas, TX took place mid-November (12-14) with a great turnout. We enjoyed networking, expertly manned panels, and talks from important luxury influencers such Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
Becoming a Member of the Institute of Luxury Home Marketing
Members of the Institute of Luxury Home Marketing are real estate professionals that have been trained by top-level experts in our program to enhance the individual’s skills to better assist Read More
How to Become a Big Thinker for Your life and Business
You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have this so-called luck have learned that Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
Ever Wondered How Networking Can Make or Break You?
The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepare for careers. Read More
From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More
The Path to Becoming a Top Performing Luxury Real Estate Professional
Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is essential, no matter the stage, to understand Read More
What are Luxury Consumers Talking About?
In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumables. What do we mean by this? Things, or Read More
7 Things Every Luxury Real Estate Professional will Understand
There are universally common issues and challenges that all real estate professionals face. Juggling client expectations and hectic schedules, and negotiating and selling are hard work. We get it. You’re Read More
Keeping Tabs: The Essential Luxury Insight Resource List
As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create “good ethos” and connect with the luxury buyer. Communicating that Read More
What Real Estate Professionals Need to Know About the Luxury Consumer
The old saying “money can’t buy happiness” proves itself time over time when dealing with real estate amongst demographics of affluence. In order to relate better to their audience, luxury Read More
It’s In the Bag
A Kate Spade store interior. The Americana iconography and pop colors attract a coveted market segment attractive to luxury brands. Image source Pinterest. Kate Spade, the American fashion house known Read More
Family Matters: Why Family Offices Matter for Real Estate Professionals
The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family’s wealth. Image source Mithun, Inc Family offices are Read More
From Carbon Footprints to Your Client’s Blueprints
Luxury home buyers have become increasingly sensitive to their carbon footprint, allowing architects and engineers to use innovative processes and materials in creating and renovating high-end homes. Staying on top of Read More
The San Pellegrino Effect: Wealth, Cuisine and Travel
The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are planned around a Read More
Add This To Your Client’s Wish List: Luxury Panic Room
No longer just a novelty or for the wealthy recluse, safe rooms, or panic rooms, have entered the mainstream with many affluent clients considering them a necessity when searching for Read More
Canadian Home Prices Rise In February as Toronto Stays Strong
Canadian home prices continue to rise, despite new regulations on foreign buyers in some markets and concerns of a real estate bubble. Prices across Canada were up 13.4 percent compared Read More
U.S. Luxury Prices Flatlined in the Last Quarter of 2016
The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. In select cities, particularly Santa Clarita, California, average luxury Read More
Nine Things To Know About Today’s Billionaires
“Luxury real estate is very competitive in the U.S.,” says Lucio Bernal, an Expert Trainer with the Institute for Luxury Home Marketing and President of the Palm Springs Regional Association Read More
Super Bowl LI Boosts Luxury Market in Houston
Super Bowl Sunday was this past weekend, and that one event had a positive impact on the host city. With more than a million tourists who came to watch the Read More
How to Define Luxury Real Estate in Today’s Market
Tips on identifying high-end properties in a world where the term “luxury” has become cliché. by Devon Thorsby This post is a condensed version of an article featured in U.S. Read More
October Luxury Market Report Summary: A Growing Demand For Large Luxury Properties
Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say the pandemic has greatly Read More
The October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the Read More
The September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
Luxury Real Estate Trainer Tami Simms Weighs In On July’s Impressive Month-End Stats
Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, home sales in the $500,000 and above Read More
August Luxury Market Report Summary: The Changing Trends of Second Home Markets
Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional looking to breathe life back into a quiet Read More
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
3 Wealthy Client Personas and How to Work With Them
There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and Read More
The Difference Between Mass Affluent and High Net Worth Individuals (And Why It Matters)
Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understanding that there’s a difference between the mass Read More
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Luxury and the “Tiny House” Movement
There is an interesting movement taking place in the housing market, it’s a new niche called “Tiny Homes”. Made all the more popular by TV shows such as Tiny House Hunters, Tiny Read More
Outdoor Living Trends for Luxury Properties
In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional rooms of the home. They Read More
To Stage or Not to Stage your Luxury Listing
We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you might choose to neutralize the interior by Read More
6 Health and Wellness Trends in High-End Real Estate
The luxury lifestyle isn’t just about looking great anymore. It’s about feeling great, too. Of course, the world’s affluent still want jaw-dropping properties with inspiring views, but they’re also looking Read More
Hidden Gem Getaways for the Affluent
Tourist spots like Disney World or the Eiffel Tower might cut it for the average traveler, but for the world’s affluent, it’s all about the experience of escape. These upper Read More
Secret World of the Rich and Famous: Attributes of the Wealthy
Part of working in high-end real estate is the ability to understand and identify key characteristics of your high-net-worth clients. Though these individuals are people, just like anyone else, they Read More
6 Summer Activities of the Affluent
Want to see and be seen with your affluent clients? One of the simplest ways to start building a network is to participate in recreational activities that high net worth Read More
Top 5 Beach Destinations for Luxury Travelers
Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More
TRENDING: Luxury’s Hottest Amenities
In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More
How to Decorate with Geometric Patterns
Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Top Luxury Design Trends You Need To Know For 2019
With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
SUCCESS AT THE HANDS OF FAILURE
Many well-known people throughout history suffered major failures before they ever saw success. Michael Jordan, Thomas Edison, Oprah Winfrey, and many other greats all fall into this category, experiencing life-changing Read More
MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS
High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all else. While people of affluence are willing to Read More
7 Tips for Attracting UHNW Individuals
Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. Typically known to have upwards of Read More
Building Your Personal Brand in the World of Luxury Real Estate
A personal brand, in today’s world of business, is one of the most influential tools to use when marketing yourself as a professional. Building your personal brand doesn’t have to Read More
Marketing to the UHNW Consumer: What You Need to Know
In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To
In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs of the Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
The Top 7 Luxury Home Trends for 2018 you Need to Bookmark
While minimalism, the driving force of home decor over the past decade, still reigns primarily, luxury homes have continued to evolve and shift. With affluent clients, we see an overall Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
How to Become a Big Thinker for Your life and Business
You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have this so-called luck have learned that Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
Selling Luxury Homes with Confidence is an Art Form
Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represents. Knowing a client’s Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More
The Path to Becoming a Top Performing Luxury Real Estate Professional
Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is essential, no matter the stage, to understand Read More
What are Luxury Consumers Talking About?
In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumables. What do we mean by this? Things, or Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
How to Create Aspirational Spaces That Sell in the Luxury Market
Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More
December Luxury Market Report Summary: Recapping the Luxury Real Estate Boom of 2020 (Plus 3 Emerging Trends)
While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housing market and the resulting real estate boom. As Read More
The December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current Read More
3 Luxury Staging Trends to Take “Center Stage” In 2021
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of Read More
November Luxury Market Report Summary: 3 Pandemic Real Estate Trends You Need to Know About For 2021
Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say the least — yet the Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
October Luxury Market Report Summary: A Growing Demand For Large Luxury Properties
Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say the pandemic has greatly Read More
The October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the Read More
The September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
Luxury Real Estate Trainer Tami Simms Weighs In On July’s Impressive Month-End Stats
Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, home sales in the $500,000 and above Read More
August Luxury Market Report Summary: The Changing Trends of Second Home Markets
Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional looking to breathe life back into a quiet Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
Millennial Home Buying Trends in the 2020 Luxury Real Estate Market
Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis
While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground. Compared to last month, there was Read More
Defining Luxury Desirability in the US
The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
New Luxury Housing Markets to Watch in 2020
The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
3 Real Estate Marketing Trends You Shouldn’t Ignore in Your Luxury Listings
Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close as to their asking price as possible, knowing exactly what Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews Read More
December Luxury Market Report Summary: The Era of Holistic Living and Millennial Buyers
As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that we are at the Read More
How Your Online Content Nurtures Relationships in the Luxury Market
In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the Read More
November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends
As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer
As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other sprawling estates Read More
October Luxury Market Report Summary: The Growing Appeal of Emerging Markets
Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and aging baby boomers look to downsize, areas Read More
“Not In My Market!”: A CLHMS Member Weighs In On Business Insider’s Luxury Market Warnings
When 17-year, luxury real estate agent and expert instructor at The Institute, Tami Simms saw the recent Business Insider article warning that a decline in luxury real estate sales could Read More
Adapting to Real Estate Trends in the Luxury Market
In life and real estate, change is the only constant. We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, Read More
How to Compete With Listing Portals in 2020
If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
A Summary of Our September Luxury Insight Report: The Changing Face of Luxury Real Estate
Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practical and discreet. As millennials are expected to Read More
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Luxury and the “Tiny House” Movement
There is an interesting movement taking place in the housing market, it’s a new niche called “Tiny Homes”. Made all the more popular by TV shows such as Tiny House Hunters, Tiny Read More
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More
Outdoor Living Trends for Luxury Properties
In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional rooms of the home. They Read More
To Stage or Not to Stage your Luxury Listing
We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you might choose to neutralize the interior by Read More
“The Experience” In the Luxury Real Estate Market Is Just As Important As The Home Itself
The Luxury Real Estate Market in North America continues to grow, seeing shifts not only in the luxury market but in the overall market, finding its new norm and slowing Read More
6 Summer Activities of the Affluent
Want to see and be seen with your affluent clients? One of the simplest ways to start building a network is to participate in recreational activities that high net worth Read More
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Buying a home is an Escalator to Wealth
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Institute of Luxury Home Marketing Conducts Mid-Year Review in July Market Report
We’re halfway through 2019, so what better time than to look at how some of the market predictions made at the beginning of the year are faring in this month’s Read More
Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry
Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers found that affluent millennials have a Read More
Utilizing Data Leads to Better Luxury Real Estate Results
Even if you’re not much of a numbers person, using data to inform your moves in the high-end real estate market is more important than ever, the April 2019 Luxury Read More
Luxury Market Report Uncovers Why the Luxury Market Might Be More Stable Than You Think
If gloomy rumors about the luxury real estate market have you nervous about what might be coming next, the latest data could come as a welcome relief. Statistics from The Read More
Luxury Market Report Reveals Why Some Cities Are Bucking National Trends
Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019, according to our monthly Luxury Market Read More
Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends
The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More
Luxury Market Report Reveals KEY Features in Luxury Communities
November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
How Women are Influencing the Face of Luxury Real Estate in the Modern Era
According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More
Exclusive Report on Billionaires’ Asset Holdings and Wealth Sources Provides Key Insights Into Luxury Community
In a recent exclusive report from Wealth-X, one of our premier preferred partners, they explored the drivers behind the major growth in billionaire performance. While this full report is only available Read More
April in Review According to the Luxury Market Report
Spring is in full bloom and so is the North American luxury housing market. According to the Institute’s monthly luxury market report, the housing market was predicted to, at best, Read More
10 Ways to Increase Productivity at Work
If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! Many people find their days Read More
March Luxury Market Report
As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
HOW TO BREAK INTO LUXURY REAL ESTATE
“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More
LUXURY MARKET REPORT: Your Monthly Guide for Luxury Real Estate
“Luxury real estate led the general housing market out of the global recession. During that explosive upswing, we saw some of the largest year-over-year price gains ever.” – Diane Hartley, Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
Introduction to Web 3.0 and Why You Should Care
You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or surprised Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
How to Become a Big Thinker for Your life and Business
You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have this so-called luck have learned that Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More
The Path to Becoming a Top Performing Luxury Real Estate Professional
Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is essential, no matter the stage, to understand Read More
What are Luxury Consumers Talking About?
In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumables. What do we mean by this? Things, or Read More
What Real Estate Professionals Need to Know About the Luxury Consumer
The old saying “money can’t buy happiness” proves itself time over time when dealing with real estate amongst demographics of affluence. In order to relate better to their audience, luxury Read More
Family Matters: Why Family Offices Matter for Real Estate Professionals
The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family’s wealth. Image source Mithun, Inc Family offices are Read More
The San Pellegrino Effect: Wealth, Cuisine and Travel
The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are planned around a Read More
Canadian Home Prices Rise In February as Toronto Stays Strong
Canadian home prices continue to rise, despite new regulations on foreign buyers in some markets and concerns of a real estate bubble. Prices across Canada were up 13.4 percent compared Read More
U.S. Luxury Prices Flatlined in the Last Quarter of 2016
The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. In select cities, particularly Santa Clarita, California, average luxury Read More