The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More
The Path to Becoming a Top Performing Luxury Real Estate Professional
Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is essential, no matter the stage, to understand Read More
What are Luxury Consumers Talking About?
In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumables. What do we mean by this? Things, or Read More
7 Things Every Luxury Real Estate Professional will Understand
There are universally common issues and challenges that all real estate professionals face. Juggling client expectations and hectic schedules, and negotiating and selling are hard work. We get it. You’re Read More
Keeping Tabs: The Essential Luxury Insight Resource List
As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create “good ethos” and connect with the luxury buyer. Communicating that Read More
What Real Estate Professionals Need to Know About the Luxury Consumer
The old saying “money can’t buy happiness” proves itself time over time when dealing with real estate amongst demographics of affluence. In order to relate better to their audience, luxury Read More
It’s In the Bag
A Kate Spade store interior. The Americana iconography and pop colors attract a coveted market segment attractive to luxury brands. Image source Pinterest. Kate Spade, the American fashion house known Read More
Family Matters: Why Family Offices Matter for Real Estate Professionals
The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family’s wealth. Image source Mithun, Inc Family offices are Read More
From Carbon Footprints to Your Client’s Blueprints
Luxury home buyers have become increasingly sensitive to their carbon footprint, allowing architects and engineers to use innovative processes and materials in creating and renovating high-end homes. Staying on top of Read More
The San Pellegrino Effect: Wealth, Cuisine and Travel
The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are planned around a Read More
Add This To Your Client’s Wish List: Luxury Panic Room
No longer just a novelty or for the wealthy recluse, safe rooms, or panic rooms, have entered the mainstream with many affluent clients considering them a necessity when searching for Read More
Canadian Home Prices Rise In February as Toronto Stays Strong
Canadian home prices continue to rise, despite new regulations on foreign buyers in some markets and concerns of a real estate bubble. Prices across Canada were up 13.4 percent compared Read More
U.S. Luxury Prices Flatlined in the Last Quarter of 2016
The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. In select cities, particularly Santa Clarita, California, average luxury Read More
Nine Things To Know About Today’s Billionaires
“Luxury real estate is very competitive in the U.S.,” says Lucio Bernal, an Expert Trainer with the Institute for Luxury Home Marketing and President of the Palm Springs Regional Association Read More
Super Bowl LI Boosts Luxury Market in Houston
Super Bowl Sunday was this past weekend, and that one event had a positive impact on the host city. With more than a million tourists who came to watch the Read More
How to Define Luxury Real Estate in Today’s Market
Tips on identifying high-end properties in a world where the term “luxury” has become cliché. by Devon Thorsby This post is a condensed version of an article featured in U.S. Read More