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The August Luxury Market Report

the Institute August 19, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier

the Institute August 17, 2021 All, How to Work With Wealthy Clients 0 Comments

When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering how you’ll win your first listing, what to Read More

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Why and How to Network With Local Luxury Real Estate Professionals

the Institute August 4, 2021 All, Networking Tips 0 Comments

As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More

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3 Tips When Asking For Introductions Within Your Sphere of Influence

the Institute July 23, 2021 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More

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The July Luxury Market Report

the Institute July 21, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More

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5 Ways to Stay Top of Mind With Past Clients

the Institute July 20, 2021 All, How to Work With Wealthy Clients, Networking Tips 0 Comments

You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More

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How to Find a Luxury Real Estate Mentor

the Institute July 7, 2021 All, Become a Luxury Professional, Networking Tips 4 Comments

Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More

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3 Reasons to Have a CPA In Your Luxury Real Estate Network

the Institute July 2, 2021 All, How to Work With Wealthy Clients, Luxury Lifestyles, Networking Tips 0 Comments

Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More

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The June Luxury Market Report

the Institute June 25, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More

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Working with Buyers in a Low Inventory Market

the Institute June 16, 2021 All, How to Work With Wealthy Clients, Luxury Home Selling Tips 2 Comments

Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for those valuable listings. It is Read More

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What the Booming Seller’s Market Means For Luxury Real Estate Professionals

the Institute June 9, 2021 All, Become a Luxury Professional 0 Comments

With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedented growth over the last year. Read More

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Tips to Maximize Your Summer Real Estate Success

the Institute June 2, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Strategy 1 Comment

You can always find the opportunities in any market cycle to maximize your real estate success. Take the time right now and have as many conversations as you possibly can Read More

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Why Community Is Key to a Successful Luxury Real Estate Network

the Institute May 25, 2021 All, Institute Community, Networking Tips 0 Comments

What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network? Too often, community is Read More

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The May Luxury Market Report

the Institute May 20, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More

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Working With Potential Sellers to Get Their Homes on the Market

the Institute May 19, 2021 All, How to Work With Wealthy Clients, Luxury Home Selling Tips 0 Comments

Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don’t know where I’ll go.” Inventory is tight and potential sellers are worried Read More

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New to Luxury Real Estate? Here’s How to Choose a Brokerage to Work For

the Institute May 14, 2021 All, How to Work With Wealthy Clients 0 Comments

When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. Once you’re at this Read More

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The Art of Improvising Effective Selling Conversations

the Institute May 11, 2021 All, Luxury Home Selling Tips 0 Comments

When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology available to today’s prospects, luxury Read More

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3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead

the Institute May 7, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy 1 Comment

Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting Read More

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The ABCs of Real Estate Marketing

the Institute May 5, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips 2 Comments

Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More

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3 Different Luxury Real Estate Career Paths You May Not Have Thought Of

the Institute April 30, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients 0 Comments

Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career Read More

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5 Reasons New Luxury Real Estate Professionals Need a Luxury Real Estate Designation

the Institute April 27, 2021 All, Become a Luxury Professional 1 Comment

The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and clientele to do Read More

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Best Sources of Luxury Buyers and Sellers

the Institute April 21, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients 0 Comments

Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through social connections. Top luxury agents often Read More

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The April Luxury Market Report

the Institute April 20, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More

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3 Ways to Level Up Your Listing Presentations

the Institute April 16, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More

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Luxury Real Estate Prospecting In High-Net-Worth Circles

the Institute April 13, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 3 Comments

While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure to them, especially via luxury real estate prospecting. So Read More

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Holding the Line on Your Real Estate Commission

the Institute April 7, 2021 All, How to Work With Wealthy Clients, Luxury Home Selling Tips 1 Comment

We all know that real estate commission rates are negotiable by law. Therefore, as a great salesperson it falls to you to prove to the seller that you are worth Read More

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How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)

the Institute April 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More

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3 Ways to Improve Your Luxury Real Estate Listing Copy

the Institute March 26, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 6 Comments

What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More

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Perfecting Your Commission Objection Handlers

the Institute March 24, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients 2 Comments

If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not, then I suggest Read More

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The March Luxury Market Report

the Institute March 19, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More

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5 Luxury Real Estate Blog Posts to Create for Your Agent Website

the Institute March 19, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 2 Comments

Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of lead generation for luxury real Read More

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How to Budget For a Career in Luxury Real Estate

the Institute March 16, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More

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Exceeding Expectations to Create Raving Fans

the Institute March 10, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Networking Tips 0 Comments

Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More

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Working With International Clients in the Luxury Real Estate Market

the Institute March 5, 2021 All, How to Work With Wealthy Clients, Networking Tips 0 Comments

Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far Read More

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5 Signs You’d Love a New Career In Luxury Real Estate

the Institute March 2, 2021 All, Become a Luxury Professional 2 Comments

There’s nothing quite like a new career in luxury real estate. The opulent homes, the high profile clients, the bigger commissions — sounds exciting, doesn’t it? For the right person, Read More

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Why Now Is the Best Time to Start a Luxury Real Estate Career

the Institute February 26, 2021 All, Become a Luxury Professional, Institute Community 0 Comments

Maintaining a successful luxury real estate career isn’t always easy. If you’re like most people, the last year may have stirred up uncertainty surrounding career, income, and what you want Read More

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The February Luxury Market Report

the Institute February 25, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More

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Getting Real Estate Listings Now

the Institute February 24, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even though inventory in your market Read More

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3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021

the Institute February 19, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 0 Comments

If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real estate market is a smart first Read More

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3 Common Luxury Open House Mistakes to Avoid (Plus, the Perfect Follow-Up Email Tips!)

the Institute February 16, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

So, you finally won that luxury listing and now you have an open house to plan for — but now what? You probably already know open houses are a great Read More

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Building Rapport in the Luxury Real Estate Market

the Institute February 10, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More

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How to Sell Million Dollar Homes As a New Luxury Real Estate Professional

the Institute February 5, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 1 Comment

The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it? Most people believe that to Read More

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3 Things A New Real Estate Agent In the Luxury Market Should Invest In

the Institute February 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips 3 Comments

Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to Read More

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Sales Versatility – You Have More Power To Persuade Than You Think You Do!

the Institute January 27, 2021 All, How to Work With Wealthy Clients, Luxury Home Selling Tips 1 Comment

Before we dive into sales versatility, I want to share with you one of my favorite affirmations… “Our job as a great salesperson is to help our prospects overcome their Read More

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4 Creative Ways to Use a Luxury Market Report to Save You Time and Money

the Institute January 26, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do find one Read More

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How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)

the Institute January 22, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More

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The January Luxury Market Report

the Institute January 21, 2021 All, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More

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3 Ways to Optimize Your Luxury Real Estate Website for More Leads

the Institute January 19, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real estate website was enough Read More

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Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls

the Institute January 13, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Networking Tips 0 Comments

When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More

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5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM

the Institute January 8, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Networking Tips 1 Comment

Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More

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