The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier
When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering how you’ll win your first listing, what to Read More
Why and How to Network With Local Luxury Real Estate Professionals
As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
5 Ways to Stay Top of Mind With Past Clients
You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More
How to Find a Luxury Real Estate Mentor
Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More
3 Reasons to Have a CPA In Your Luxury Real Estate Network
Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
Working with Buyers in a Low Inventory Market
Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for those valuable listings. It is Read More
What the Booming Seller’s Market Means For Luxury Real Estate Professionals
With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedented growth over the last year. Read More
Tips to Maximize Your Summer Real Estate Success
You can always find the opportunities in any market cycle to maximize your real estate success. Take the time right now and have as many conversations as you possibly can Read More
Why Community Is Key to a Successful Luxury Real Estate Network
What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network? Too often, community is Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
Working With Potential Sellers to Get Their Homes on the Market
Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don’t know where I’ll go.” Inventory is tight and potential sellers are worried Read More
New to Luxury Real Estate? Here’s How to Choose a Brokerage to Work For
When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. Once you’re at this Read More
The Art of Improvising Effective Selling Conversations
When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology available to today’s prospects, luxury Read More
3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting Read More
The ABCs of Real Estate Marketing
Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More
3 Different Luxury Real Estate Career Paths You May Not Have Thought Of
Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career Read More
5 Reasons New Luxury Real Estate Professionals Need a Luxury Real Estate Designation
The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and clientele to do Read More
Best Sources of Luxury Buyers and Sellers
Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through social connections. Top luxury agents often Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
3 Ways to Level Up Your Listing Presentations
To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More
Luxury Real Estate Prospecting In High-Net-Worth Circles
While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure to them, especially via luxury real estate prospecting. So Read More
Holding the Line on Your Real Estate Commission
We all know that real estate commission rates are negotiable by law. Therefore, as a great salesperson it falls to you to prove to the seller that you are worth Read More
How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)
Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy
What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More
Perfecting Your Commission Objection Handlers
If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not, then I suggest Read More
The March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
5 Luxury Real Estate Blog Posts to Create for Your Agent Website
Just a decade ago, most luxury real estate prospecting happened by word of mouth. These days, digital marketing is now a widely accepted form of lead generation for luxury real Read More
How to Budget For a Career in Luxury Real Estate
Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More
Exceeding Expectations to Create Raving Fans
Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More
Working With International Clients in the Luxury Real Estate Market
Working with international clients should never be out of the question. One of the biggest benefits of becoming a luxury real estate professional is the ability to branch out far Read More
5 Signs You’d Love a New Career In Luxury Real Estate
There’s nothing quite like a new career in luxury real estate. The opulent homes, the high profile clients, the bigger commissions — sounds exciting, doesn’t it? For the right person, Read More
Why Now Is the Best Time to Start a Luxury Real Estate Career
Maintaining a successful luxury real estate career isn’t always easy. If you’re like most people, the last year may have stirred up uncertainty surrounding career, income, and what you want Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More
Getting Real Estate Listings Now
Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even though inventory in your market Read More
3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021
If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real estate market is a smart first Read More
3 Common Luxury Open House Mistakes to Avoid (Plus, the Perfect Follow-Up Email Tips!)
So, you finally won that luxury listing and now you have an open house to plan for — but now what? You probably already know open houses are a great Read More
Building Rapport in the Luxury Real Estate Market
The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More
How to Sell Million Dollar Homes As a New Luxury Real Estate Professional
The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it? Most people believe that to Read More
3 Things A New Real Estate Agent In the Luxury Market Should Invest In
Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to Read More
Sales Versatility – You Have More Power To Persuade Than You Think You Do!
Before we dive into sales versatility, I want to share with you one of my favorite affirmations… “Our job as a great salesperson is to help our prospects overcome their Read More
4 Creative Ways to Use a Luxury Market Report to Save You Time and Money
Real estate lead generation ideas are like gold. Ideas with real value are hard to come by, but you get to enjoy a generous payoff when you do find one Read More
How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)
There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More
3 Ways to Optimize Your Luxury Real Estate Website for More Leads
Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real estate website was enough Read More
Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls
When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More
5 Types of Email Workflows Every Luxury Real Estate Agent Needs In Their CRM
Phrases like “email workflows” and “automation” get thrown around a lot in real estate these days, but what do they really mean? Whether you’re a new or experienced luxury real Read More