When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More
How to Build Trust with Your Affluent Clients
Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s Read More
Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More
Refining Your Real Estate Target Audience for Effective Email Marketing
How well do you know your audience? One way you can tell is by analyzing your click-through rate and “unsubscribe” numbers from your email list this past month. In November, Read More
The December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current Read More
The Difference Between Relationships and Transactions in Luxury Real Estate
Buying a new home is one of the most emotional purchases your client will ever make, so why does the final transaction seem so — cold? Jim Walberg, a 35-year Read More
Building Your Luxury Sphere of Influence from the Ground Up
So, you’re a new luxury real estate professional in the area, and you’re wondering how to go about building your luxury sphere of influence from the ground up. Without a Read More
5 Real Estate Vocabulary Shifts for Higher Perceived Value
With an ever-growing number of competitors in the real estate industry, it’s not enough to simply have a valuable service and hope your cookie-cutter marketing will be enough to win Read More
3 Things Every Luxury Real Estate Professional Should Splurge On
If you’re like most people looking to break into luxury real estate, you might be wondering what you should splurge on for your best chances of success when you’re just Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads
Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news is that luxury real Read More
How to Sell More By Being a Better Listener
When you meet with a new prospect or client, do you listen more than you speak? In any profession where sales are involved, there’s a tendency for the sales professional Read More
The Power of Strategic Partnerships in Luxury Real Estate
How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” Read More
Could the Luxury Condo Craze Return? Here’s What’s Happening In Urban Markets
While many affluent clients were busy trading in their luxury condos for more space, privacy, and nature over the last eighteen months to escape the confines of a job they Read More
The October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
How the Pandemic Is Changing the Affluent’s Expectations of Luxury Homes
With remote work becoming more commonplace and the world still subject to change at any moment, the affluent’s idea of a desirable family home has changed dramatically over the past Read More
How to Capture Luxury Real Estate Leads Organically
Wouldn’t it be nice if warmed up leads fell right in your lap? Although it sounds too good to be true, it’s possible when you have a great digital marketing Read More
How to Prepare for a Luxury Real Estate Listing Appointment
So you’ve landed your first luxury listing appointment — now what? Meeting with prospective clients — especially ones at a higher price point you may have never worked in before Read More
3 Benefits of Co-Listing In Luxury Real Estate
If you ask around the real estate market, many real estate professionals have mixed feelings about co-listing. Plenty of real estate professionals have never co-listed a property with a colleague Read More
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
Never Stop Doing These 3 Things in a Hot Market
When inventory is low, prices are high. And when the market is hot, what more could a luxury real estate professional ask for? In hot markets like the one we’ve Read More
How to Create Aspirational Spaces That Sell in the Luxury Market
Ever wonder if luxury homes really need to be staged? Most traditional real estate professionals and their clients are familiar with the concept of staging a listing to help potential Read More
A Top 1% Producer’s Unique Approach to Closing Gifts
You’ve negotiated a deal, signed the documents, and now it’s time to part ways with your client. Except how do you thank someone who just shared a multi-million dollar transaction Read More
5 Ways to Improve Your Direct Mail Marketing
Think direct mail marketing is dead? The truth is, direct mail marketing never went away — in fact, it’s still one of the most effective luxury real estate marketing strategies, Read More
3 People Luxury Real Estate Professionals Need In Their Sphere of Influence
How often do you network with other professionals who serve an affluent clientele? Luxury real estate has a reputation for exclusivity, but the truth is, success comes from building a Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
How to Break Into Luxury Real Estate By Selling Just Below the Upper Tier
When you’re first learning how to work with wealthy clients, selling luxury real estate can feel intimidating. You might find yourself wondering how you’ll win your first listing, what to Read More
Why and How to Network With Local Luxury Real Estate Professionals
As a luxury real estate professional, how often do you nurture the relationships you have with other agents in your market? Better yet, how often do you seek out relationships Read More
3 Tips When Asking For Introductions Within Your Sphere of Influence
If you needed client referrals to jump-start your luxury real estate practice right now, what would you do? There’s no doubt that asking for client referrals is one of the Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
5 Ways to Stay Top of Mind With Past Clients
You’ve spent years building a loyal clientele of luxury real estate buyers and sellers, but are you nurturing them? With technology making it easier than ever to attract new leads, Read More
How to Find a Luxury Real Estate Mentor
Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More
3 Reasons to Have a CPA In Your Luxury Real Estate Network
Did you know CPAs are often rated the most trusted advisers in successful circles? Still, most folks associate CPAs with “tax season” and tend to forget about them the rest Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews Read More
Working with Buyers in a Low Inventory Market
Everyone wants more listings, but if you are working with buyers who are monopolizing your time, you are missing out on opportunities to hunt for those valuable listings. It is Read More
What the Booming Seller’s Market Means For Luxury Real Estate Professionals
With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedented growth over the last year. Read More
Tips to Maximize Your Summer Real Estate Success
You can always find the opportunities in any market cycle to maximize your real estate success. Take the time right now and have as many conversations as you possibly can Read More
Why Community Is Key to a Successful Luxury Real Estate Network
What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network? Too often, community is Read More
The May Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More
Working With Potential Sellers to Get Their Homes on the Market
Do you know what the #1 concern is you’ll hear about when working with potential sellers? “I don’t know where I’ll go.” Inventory is tight and potential sellers are worried Read More
New to Luxury Real Estate? Here’s How to Choose a Brokerage to Work For
When you’re starting your luxury real estate practice, one of the most exciting steps you can take is when you choose a brokerage to work for. Once you’re at this Read More
The Art of Improvising Effective Selling Conversations
When it comes to winning new luxury listings to sell, conversations are the key. Think about it. With so many tools and so much technology available to today’s prospects, luxury Read More
3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting Read More
The ABCs of Real Estate Marketing
Most agents waste a lot of time and money on real estate marketing because they are not sure what method and messaging to use to reach potential clients. The ABCs Read More
3 Different Luxury Real Estate Career Paths You May Not Have Thought Of
Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career Read More
5 Reasons New Luxury Real Estate Professionals Need a Luxury Real Estate Designation
The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and clientele to do Read More
Best Sources of Luxury Buyers and Sellers
Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through social connections. Top luxury agents often Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
3 Ways to Level Up Your Listing Presentations
To win the clients everyone wants, you need to do something different, and it starts with listing presentations. It’s true. These days, affluent clients are in high demand. Plus, it’s Read More
Luxury Real Estate Prospecting In High-Net-Worth Circles
While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure to them, especially via luxury real estate prospecting. So Read More