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4 Habits of Successful Luxury Real Estate Professionals

the Institute November 8, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community 7 Comments

For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier Read More

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Work-Life Balance in Luxury Real Estate: Tips for Success

the Institute November 1, 2022 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles 2 Comments

When you work as a luxury real estate professional, you don’t have a “typical” 9–5 job by any stretch of the imagination. Whether it’s taking a client out to dinner, Read More

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5 Closing Gifts to Give to Your Luxury Real Estate Clients

the Institute October 25, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Trends 3 Comments

“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can Read More

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The 2022 October Luxury Market Report

the Institute October 20, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More

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Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?

the Institute October 18, 2022 All, Become a Luxury Professional, Institute Community, Luxury Lifestyles, Luxury Trends, Research & Statistics 2 Comments

Whether you believe it’s a resurgence of health-consciousness among homebuyers of all income levels, a return to a more “continental lifestyle” that values sidewalk cafes and leisurely strolls along grande Read More

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The Luxury Millennial Mindset Explained

the Institute October 11, 2022 All, How to Work With Wealthy Clients, Institute Community, Luxury Lifestyles, Luxury Trends 0 Comments

In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More

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Impress Your Affluent Clients by Just Changing a Few Words

the Institute October 4, 2022 All, Become a Luxury Professional, Institute Community, Luxury Trends, Research & Statistics 4 Comments

It’s not a secret that competition in the luxury real estate market is fierce. Today’s affluent buyers are inundated with marketing materials from luxury real estate professionals — and being Read More

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Why Secondary Homes Are Becoming More Popular with the Affluent

the Institute September 27, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Lifestyles 2 Comments

According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impressively, luxury second home sales have increased Read More

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The 2022 September Luxury Market Report

the Institute September 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More

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Three Tips to Differentiate Yourself in Luxury Real Estate

the Institute September 20, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Luxury Home Marketing Tips 5 Comments

Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More

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Elevate Your Luxury Real Estate Career with Market Reports

the Institute September 13, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 4 Comments

If you’re looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury real estate markets throughout North Read More

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Why Turnkey Is Becoming the New Luxury Mindset

the Institute September 6, 2022 All, Become a Luxury Professional, Institute Community, Luxury Trends, Research & Statistics 5 Comments

Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essential “move-in ready,” fully furnished homes. Affluent buyers are Read More

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The Institute Network: Benefits of Being an Insider

the Institute August 23, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 1 Comment

Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earning potential? Regardless Read More

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The 2022 August Luxury Market Report

the Institute August 19, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 3 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More

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What Luxury Real Estate Really Means

the Institute August 16, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More

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5 Questions to Ask Your Luxury Home Buyers

the Institute August 9, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More

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3 Proven Ways to Build Your Referral Network

the Institute August 2, 2022 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More

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How to Effectively Break Into the Luxury Market

the Institute July 26, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More

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The 2022 July Luxury Market Report

the Institute July 22, 2022 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More

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Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent

the Institute July 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More

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4 Ways to Create Confidence in Your Sellers

the Institute July 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More

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Tips to Prepare for Your Next Listing Appointment

the Institute July 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients.  The global pandemic Read More

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Best Practices for Creating Your Online Presence

the Institute June 28, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More

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The 2022 June Luxury Market Report

the Institute June 22, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 5 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More

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The #1 Listing Mistake Most Real Estate Agents Make

the Institute June 21, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More

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3 Types of Postcards That Still Work in Luxury Real Estate

the Institute June 14, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More

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How to Create Engaging Newsletters for Leads

the Institute June 7, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More

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5 Video Marketing Tips for Luxury Real Estate Agents

the Institute May 24, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More

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The 2022 May Luxury Market Report

the Institute May 24, 2022 All, Institute Community, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More

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Agent-to-Agent Referral Strategy for Second-Home Buyers

the Institute May 17, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More

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3 Tools to Qualify Luxury Home Buyers

the Institute May 10, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More

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4 Valuable Tips From a Professional Stager for High-End Real Estate

the Institute May 3, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More

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3 Mistakes When Selling Luxury Homes

the Institute April 26, 2022 All, Become a Luxury Professional 1 Comment

Listing your first (or 50th) luxury home is an exciting task! As a luxury real estate professional, you understand that marketing plays a tremendous role in the success of selling Read More

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Certification or Designation: Which One is Right for Your Luxury Resume?

the Institute April 19, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 8 Comments

Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More

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The 2022 April Luxury Market Report

the Institute April 18, 2022 All, Luxury Home Marketing Strategy, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More

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15 Descriptive Words to Use When Selling a Luxury Home

the Institute April 12, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 13 Comments

As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More

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Set the Mood with Luxury Home Lighting Solutions

the Institute April 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More

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The 2022 March Luxury Market Report

the Institute March 22, 2022 All 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More

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4 Types of Loyalty Between Clients and Real Estate Professionals

the Institute March 22, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More

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Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot

the Institute March 15, 2022 All, Luxury Home Marketing Tips 1 Comment

The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More

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Standing Out in Your Market as a Luxury Expert

the Institute March 8, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 5 Comments

It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More

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Top 4 Books Every Luxury Real Estate Professional Should Read

the Institute March 1, 2022 All, Cool Stuff, Institute Community, Luxury Home Marketing Strategy, Research & Statistics 1 Comment

As a luxury real estate professional, you’re always looking for ways to differentiate yourself and stand out to potential clients, which requires you to understand the fundamentals of sales, the Read More

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How Luxury Agents Can Leverage Their Social Media Pages

the Institute February 15, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More

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4 Networking Ideas to Expand Your Reach

the Institute February 8, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Networking Tips 1 Comment

Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More

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Secret Vocabulary Tips to Build Relationships with the Affluent

the Institute February 1, 2022 All, Become a Luxury Professional, Luxury Home Marketing Strategy 4 Comments

In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You not only need to appeal to them, Read More

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The 2022 January Luxury Market Report

the Institute January 24, 2022 All, In the News, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More

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How Are You Building Your Reputation in Luxury Real Estate?

the Institute January 24, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More

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Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram

the Institute January 18, 2022 All, Luxury Home Marketing Tips, Luxury Trends 0 Comments

When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More

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How to Build Trust with Your Affluent Clients

the Institute January 11, 2022 All, Luxury Home Selling Tips 14 Comments

Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s Read More

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Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional

the Institute January 4, 2022 All, Luxury Home Selling Tips, Networking Tips 5 Comments

Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More

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