For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier Read More
Work-Life Balance in Luxury Real Estate: Tips for Success
When you work as a luxury real estate professional, you don’t have a “typical” 9–5 job by any stretch of the imagination. Whether it’s taking a client out to dinner, Read More
5 Closing Gifts to Give to Your Luxury Real Estate Clients
“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can Read More
The 2022 October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?
Whether you believe it’s a resurgence of health-consciousness among homebuyers of all income levels, a return to a more “continental lifestyle” that values sidewalk cafes and leisurely strolls along grande Read More
The Luxury Millennial Mindset Explained
In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More
Impress Your Affluent Clients by Just Changing a Few Words
It’s not a secret that competition in the luxury real estate market is fierce. Today’s affluent buyers are inundated with marketing materials from luxury real estate professionals — and being Read More
Why Secondary Homes Are Becoming More Popular with the Affluent
According to an AP News article, luxury second home transactions increased 25% during the second quarter of 2022 alone. And perhaps even more impressively, luxury second home sales have increased Read More
The 2022 September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
Three Tips to Differentiate Yourself in Luxury Real Estate
Throughout 2022, the luxury real estate market has grown substantially. In fact, as of August 2022, luxury home sales have grown by about 35% each quarter. These trends are only Read More
Elevate Your Luxury Real Estate Career with Market Reports
If you’re looking to advance your luxury real estate career, the luxury market report provides a monthly overview of the data and trends in luxury real estate markets throughout North Read More
Why Turnkey Is Becoming the New Luxury Mindset
Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essential “move-in ready,” fully furnished homes. Affluent buyers are Read More
The Institute Network: Benefits of Being an Insider
Are you a new real estate professional looking to break into the luxury markets? Or do you want to explore a new niche market to increase your earning potential? Regardless Read More
The 2022 August Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
What Luxury Real Estate Really Means
What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More
5 Questions to Ask Your Luxury Home Buyers
The luxury housing market is booming with high prices and low demands, but that’s not stopping affluent buyers from investing in their second homes or investment properties. Affluent buyers are Read More
3 Proven Ways to Build Your Referral Network
Building your referral network is essential to your success in the luxury real estate market, but if you find yourself struggling to make these connections, you’re not alone! Meeting new Read More
How to Effectively Break Into the Luxury Market
If you’ve been trying to break into the luxury real estate industry without success, you’re probably wondering what you’re doing wrong. The reality, though, is that breaking into the luxury Read More
The 2022 July Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Common Marketing Mistakes You Might Be Making As A Luxury Real Estate Agent
The real estate market is competitive, so there’s constant pressure for real estate professionals to stay on top. Likewise, the world of real estate marketing is constantly evolving, and staying Read More
4 Ways to Create Confidence in Your Sellers
There is no denying that these are unusual times in the real estate market. The media reports that the number of homes listed for sale in many parts of the Read More
Tips to Prepare for Your Next Listing Appointment
It’s essential for luxury real estate professionals to deeply understand their housing market and stay current on popular industry trends to succeed in working with affluent clients. The global pandemic Read More
Best Practices for Creating Your Online Presence
An inescapable truth in today’s digital world is that establishing a successful online presence is pivotal to your success as a luxury real estate professional. Gone are the days of Read More
The 2022 June Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More
The #1 Listing Mistake Most Real Estate Agents Make
In a recent Estate of Mind podcast episode, Andrew Perrie, Director of Recruitment, Head Coach, and Sales Representative at Revel Realty Inc., shared a common listing mistake that almost every Read More
3 Types of Postcards That Still Work in Luxury Real Estate
Print marketing is still an important tool to market your luxury real estate properties and business, even in this digital age. High-quality postcards should be a part of your real Read More
How to Create Engaging Newsletters for Leads
Email marketing is one of the most effective ways to stay connected with your leads and previous clients. Some studies have shown that email marketing offers an ROI of up Read More
5 Video Marketing Tips for Luxury Real Estate Agents
Video marketing has become an extremely powerful tool for marketing and selling luxury real estate as social media platforms influence potential buyers’ and sellers’ decisions. As a successful luxury real Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More
Agent-to-Agent Referral Strategy for Second-Home Buyers
In today’s luxury real estate market, it’s not uncommon for the affluent to own more than one home. In fact, according to the National Association of Home Builders (NAHB), there Read More
3 Tools to Qualify Luxury Home Buyers
Matching your client’s home-buying goals and preferences with suitable properties at the right price is essential to your success in the luxury real estate market. You should use specific tools Read More
4 Valuable Tips From a Professional Stager for High-End Real Estate
Professional home staging in the luxury market greatly impacts buyer decisions. Home staging is perhaps the most effective way to showcase a particularly desirable property, no matter the existing market Read More
3 Mistakes When Selling Luxury Homes
Listing your first (or 50th) luxury home is an exciting task! As a luxury real estate professional, you understand that marketing plays a tremendous role in the success of selling Read More
Certification or Designation: Which One is Right for Your Luxury Resume?
Your competition is fierce as a luxury real estate professional; winning a high-valued listing helps you earn more and open up the door to more referrals. Affluent clients who want Read More
The 2022 April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
15 Descriptive Words to Use When Selling a Luxury Home
As a luxury real estate professional, you know that even the most incredible homes don’t sell themselves. Many components go into the listing, marketing, and selling of a property in Read More
Set the Mood with Luxury Home Lighting Solutions
When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
The 2022 March Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the current Read More
4 Types of Loyalty Between Clients and Real Estate Professionals
Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More
Branding Yourself as a Luxury Professional: 5 Tips for a Great Headshot
The luxury real estate market is highly competitive. To set yourself apart from other real estate professionals, you not only need to be great at your job, but you also Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
Top 4 Books Every Luxury Real Estate Professional Should Read
As a luxury real estate professional, you’re always looking for ways to differentiate yourself and stand out to potential clients, which requires you to understand the fundamentals of sales, the Read More
How Luxury Agents Can Leverage Their Social Media Pages
As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More
4 Networking Ideas to Expand Your Reach
Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More
Secret Vocabulary Tips to Build Relationships with the Affluent
In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You not only need to appeal to them, Read More
The 2022 January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews the current Read More
How Are You Building Your Reputation in Luxury Real Estate?
Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More
Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram
When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More
How to Build Trust with Your Affluent Clients
Choosing a real estate professional is a significant decision for almost any buyer or seller. In the luxury home listing market, where the stakes are highest, a real estate professional’s Read More
Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More