There is always opportunity in a market shift. No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More
How to be a Powerful Presenter
One of the most important skills sales professionals need to possess is the ability to be a powerful presenter. I’ve made a list for you, of a few things that Read More
36 Tips for Getting Listings Sold
1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More
Ditch the Pitch – Sales Practice Program
The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More
Script to Handle the Question: What Work Should I Do To The Home Before Selling?
Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended Read More
3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)
Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras Read More
Luxury Live courses move to Livestream: We’re Committed to Your Success During Uncertain Times.
While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many real estate professionals are wondering how recent events will Read More
Key to Luxury Real Estate Success: Creating Systems, Not Goals
Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real Read More
The Importance of Continuing Education for Luxury Real Estate Agents
In an ever-changing market, stagnation is the enemy of luxury real estate success. If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More
Member Spotlight: Jim Walberg
Jim Walberg entered the real estate space building spec homes in 1976. He was so unimpressed with the real estate agents that he dealt with while selling his spec homes, Read More
Increasing Conversions at Luxury Open Houses
Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More
How to Work your Feeder Markets
In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant differentiator in the success of your business. The first step Read More
When Do You Hire Your First Assistant?
The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one. The real Read More
How A Photo Canvas Helped Launch a Career in Luxury Real Estate
What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that Read More
Building and Maintaining Solid Relationships With Luxury Clients
As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who Read More
What a Successful Real Estate Agent’s Network Looks Like
Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate success stories you hear about. You may have heard Read More
The Difference Between a Luxury Real Estate Agent and a Luxury Real Estate Expert
With so much information publicly available online, the role of a luxury real estate agent is changing. Along with that, becoming a successful real estate agent is starting to mean Read More
Creating a Plan for Success
It’s that time of year when we begin completing our business plans for the next year. Unfortunately, many agents leave their plan to the last minute to complete and then Read More
Member Spotlight: Kris Anderson
CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her accolades range from being named one Read More
How to Survive and Thrive in a Disrupted Industry
When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Purchase contracts Read More
How to Compete With Listing Portals in 2020
If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More
Holding The Line On The Commission Dollars You Deserve
Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More
How to Build Trust With High-Profile Clients
If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with Read More
3 Mindset Shifts Luxury Real Estate Agents Need When Marketing to The Wealthy
There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can Read More
Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two
In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More
How to Generate Referrals From Existing Clients – The Mindset of the Wealthy
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Member Spotlight – Elizabeth McQueen
This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More
Pricing Property in a Shifting Market and Selling the Tough to Sell – Part One
Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to take some listings Read More
Modern Geographic Farming Methodology
“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More
5 Milestone Strategies for success in the upper-tier market
Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional? No matter your stage, the following milestones should be part of your Read More
Buying a home is an Escalator to Wealth
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More
Member Spotlight – Jack Miller
Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More
How to Communicate Effectively with the Affluent
How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More
Ready to Break Into the Luxury Market?
It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If you decide that luxury is something Read More
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More
Want to Ace Your High-end Listing Presentations? Follow These Steps
Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation. Affluent clients are not only highly selective in their choice Read More
Two Key Qualities Needed to Succeed in the Upper-Tier Real Estate Market
Many real estate agents and brokers talk about the beginning of their career, and the frustration they felt when they realized that the things they learned for the license exam Read More
Listing Price vs. Listing Timing: Which is more important?
One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on timing as Read More
Capturing Your Luxury Listing: 8 Tips for Real Estate Photography Success
When it comes to selling luxury real estate, photography is king. It’s what can inspire a buyer to bookmark a listing (and eventually tour it), and it’s what can garner Read More
Top Residential Architectural Concepts Every Upper-Tier Real Estate Professional Should Know
When working with buyers, one of the first things you probably ask about is their wishlist for a new home. You may talk about such things as layout, size, and Read More
Habits of Highly Successful Upper-Tier Real Estate Agents
While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful upper-tier real estate professionals share. In fact, Read More
3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent
Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More
What to Know About Working With Affluent Buyers
Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More
5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You
Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More
Creating a Multi-Tier Marketing Plan (Tier 1)
Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when Read More
How Can a Luxury Designation Transform Your Business into Liquid Gold?
The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular status.” A professional in any business Read More
How to Make Your Luxury Social Media Channels 10x More Effective
According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers Read More
Questions to Ask before your First Listing Appointment
When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More
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