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Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls

the Institute January 13, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Networking Tips 0 Comments

When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More

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12 Tips for Becoming a Successful Real Estate Agent in the Luxury Market

the Institute January 5, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More

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How to Work Your Luxury Database in Real Estate

the Institute December 30, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to Read More

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Why Is Maintaining, Servicing, and Building Your Luxury Real Estate Database So Critical?

the Institute December 16, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 1 Comment

Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxury real estate database. Read More

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Tips to Get Your Luxury Real Estate Client Under Contract and Provide a Stress-Free Closing

the Institute December 2, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips 0 Comments

Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who do they blame? That’s right, they blame Read More

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Growing and Nurturing Your Luxury Database

the Institute November 18, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Networking Tips 1 Comment

I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More

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Why Building Your Luxury Brand Image is So Important

the Institute November 4, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Read More

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How to Select Your Luxury Real Estate Market Area of Focus

the Institute October 21, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More

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Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey

the Institute October 20, 2020 All, Become a Luxury Professional, Networking Tips 0 Comments

Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More

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Is Geographic Farming Right for You?

the Institute October 7, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will take a long time for you Read More

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What Sellers Really Want from a Listing Agent

the Institute September 23, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?” Sellers want to be heard Sellers today have access to information Read More

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Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]

the Institute September 18, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole different set of rules than working Read More

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Building Your Agent Referral Network

the Institute September 9, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More

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Virtual Open Houses Create New Opportunities In Luxury Real Estate Market

the Institute August 26, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual Read More

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Estate Of Mind Podcast Highlight: The Secrets to Real Estate Marketing with David Collins (Part 2)

the Institute August 18, 2020 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 0 Comments

“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from Read More

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Create Successful Joint Venture Relationships That Bring You Clients Without Rejection

the Institute August 12, 2020 All, Become a Luxury Professional, Networking Tips 1 Comment

One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More

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These Two Simple Mindset Shifts Can Help You Attract High-Quality Luxury Real Estate Clients

the Institute August 4, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 4 Comments

As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And Read More

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Setting the Expectation Conversation Once the Listing Is Signed

the Institute July 29, 2020 All, Become a Luxury Professional 1 Comment

We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the sale of Read More

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Maximize Your Billable Time

the Institute July 15, 2020 All, Become a Luxury Professional 0 Comments

What percentage of your day would you say is income-producing?   We define income-producing as prospecting, lead follow up, presentations to buyers and sellers, negotiating, and closing deals…money time. Income servicing Read More

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New Skills For a New Era: A Letter From Institute President, Diane Hartley

the Institute July 7, 2020 All, Become a Luxury Professional, Cool Stuff, In the News, Institute Community 7 Comments

First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More

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Become a Social Media Celebrity In Your Community

the Institute July 1, 2020 All, Become a Luxury Professional 2 Comments

Take up the 30-day video challenge – every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who would Read More

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Your Past Clients and Sphere Are The Cornerstone Of Your Business

the Institute June 17, 2020 All, Become a Luxury Professional 1 Comment

Your past clients and sphere truly are your most important area of lead generation and focus.  Your plan should include how you will market to them, how often you will Read More

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10X Your Lead Generation!

the Institute June 3, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and economic crisis has impacted Read More

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Thriving in a Shift

the Institute May 20, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 4 Comments

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More

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How to be a Powerful Presenter

the Institute May 6, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

One of the most important skills sales professionals need to possess is the ability to be a powerful presenter. I’ve made a list for you, of a few things that Read More

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36 Tips for Getting Listings Sold

the Institute April 22, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 9 Comments

1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More

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Ditch the Pitch – Sales Practice Program

the Institute April 16, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 2 Comments

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More

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Script to Handle the Question: What Work Should I Do To The Home Before Selling?

the Institute April 8, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips 2 Comments

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended Read More

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3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)

the Institute March 20, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras Read More

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Luxury Live courses move to Livestream: We’re Committed to Your Success During Uncertain Times.

the Institute March 18, 2020 All, Become a Luxury Professional, Institute Community 1 Comment

While circumstances may have recently changed, our commitment to your success has not.  During these uncertain times, we understand that many real estate professionals are wondering how recent events will Read More

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Key to Luxury Real Estate Success: Creating Systems, Not Goals

the Institute March 6, 2020 All, Become a Luxury Professional 2 Comments

Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real Read More

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The Importance of Continuing Education for Luxury Real Estate Agents

the Institute February 11, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

In an ever-changing market, stagnation is the enemy of luxury real estate success.  If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More

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Member Spotlight: Jim Walberg

the Institute January 10, 2020 All, Become a Luxury Professional, Institute Community 0 Comments

Jim Walberg entered the real estate space building spec homes in 1976.  He was so unimpressed with the real estate agents that he dealt with while selling his spec homes, Read More

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Increasing Conversions at Luxury Open Houses

the Institute December 18, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More

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How to Work your Feeder Markets

the Institute December 10, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 3 Comments

In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant differentiator in the success of your business. The first step Read More

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When Do You Hire Your First Assistant?

the Institute December 4, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one.   The real Read More

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How A Photo Canvas Helped Launch a Career in Luxury Real Estate

the Institute November 27, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that Read More

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Building and Maintaining Solid Relationships With Luxury Clients

the Institute November 20, 2019 All, Become a Luxury Professional, Networking Tips 1 Comment

As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who Read More

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What a Successful Real Estate Agent’s Network Looks Like

the Institute November 15, 2019 All, Become a Luxury Professional, Networking Tips 0 Comments

Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate success stories you hear about. You may have heard Read More

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The Difference Between a Luxury Real Estate Agent and a Luxury Real Estate Expert

the Institute November 8, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

With so much information publicly available online, the role of a luxury real estate agent is changing. Along with that, becoming a successful real estate agent is starting to mean Read More

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Creating a Plan for Success

the Institute November 6, 2019 All, Become a Luxury Professional 0 Comments

It’s that time of year when we begin completing our business plans for the next year.  Unfortunately, many agents leave their plan to the last minute to complete and then Read More

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Member Spotlight: Kris Anderson

the Institute November 1, 2019 All, Become a Luxury Professional, Institute Community 2 Comments

CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her accolades range from being named one Read More

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How to Survive and Thrive in a Disrupted Industry

the Institute October 23, 2019 All, Become a Luxury Professional 1 Comment

When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Purchase contracts Read More

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How to Compete With Listing Portals in 2020

the Institute October 18, 2019 All, Become a Luxury Professional, Luxury Trends 0 Comments

If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More

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Holding The Line On The Commission Dollars You Deserve 

the Institute October 9, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More

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How to Build Trust With High-Profile Clients

the Institute October 8, 2019 All, Become a Luxury Professional 0 Comments

If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with Read More

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3 Mindset Shifts Luxury Real Estate Agents Need When Marketing to The Wealthy

the Institute October 1, 2019 All, Become a Luxury Professional 10 Comments

There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two

the Institute September 25, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More

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How to Generate Referrals From Existing Clients – The Mindset of the Wealthy

the Institute September 17, 2019 All, Become a Luxury Professional, Networking Tips 6 Comments

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More

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September Luxury Market Report – The Changing Face of Luxury

the Institute September 16, 2019 All, Become a Luxury Professional, In the News, Luxury Lifestyles, Luxury Trends, Research & Statistics, Uncategorized 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More

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