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Thriving in a Shift

the Institute May 20, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 4 Comments

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More

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How to be a Powerful Presenter

the Institute May 6, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

One of the most important skills sales professionals need to possess is the ability to be a powerful presenter. I’ve made a list for you, of a few things that Read More

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36 Tips for Getting Listings Sold

the Institute April 22, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 9 Comments

1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More

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Ditch the Pitch – Sales Practice Program

the Institute April 16, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 2 Comments

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More

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Script to Handle the Question: What Work Should I Do To The Home Before Selling?

the Institute April 8, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips 2 Comments

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended Read More

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3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)

the Institute March 20, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras Read More

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Luxury Live courses move to Livestream: We’re Committed to Your Success During Uncertain Times.

the Institute March 18, 2020 All, Become a Luxury Professional, Institute Community 1 Comment

While circumstances may have recently changed, our commitment to your success has not.  During these uncertain times, we understand that many real estate professionals are wondering how recent events will Read More

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Key to Luxury Real Estate Success: Creating Systems, Not Goals

the Institute March 6, 2020 All, Become a Luxury Professional 2 Comments

Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real Read More

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The Importance of Continuing Education for Luxury Real Estate Agents

the Institute February 11, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

In an ever-changing market, stagnation is the enemy of luxury real estate success.  If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More

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Member Spotlight: Jim Walberg

the Institute January 10, 2020 All, Become a Luxury Professional, Institute Community 0 Comments

Jim Walberg entered the real estate space building spec homes in 1976.  He was so unimpressed with the real estate agents that he dealt with while selling his spec homes, Read More

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Increasing Conversions at Luxury Open Houses

the Institute December 18, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More

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How to Work your Feeder Markets

the Institute December 10, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 3 Comments

In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant differentiator in the success of your business. The first step Read More

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When Do You Hire Your First Assistant?

the Institute December 4, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one.   The real Read More

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How A Photo Canvas Helped Launch a Career in Luxury Real Estate

the Institute November 27, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that Read More

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Building and Maintaining Solid Relationships With Luxury Clients

the Institute November 20, 2019 All, Become a Luxury Professional, Networking Tips 1 Comment

As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who Read More

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What a Successful Real Estate Agent’s Network Looks Like

the Institute November 15, 2019 All, Become a Luxury Professional, Networking Tips 0 Comments

Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate success stories you hear about. You may have heard Read More

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The Difference Between a Luxury Real Estate Agent and a Luxury Real Estate Expert

the Institute November 8, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

With so much information publicly available online, the role of a luxury real estate agent is changing. Along with that, becoming a successful real estate agent is starting to mean Read More

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Creating a Plan for Success

the Institute November 6, 2019 All, Become a Luxury Professional 0 Comments

It’s that time of year when we begin completing our business plans for the next year.  Unfortunately, many agents leave their plan to the last minute to complete and then Read More

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Member Spotlight: Kris Anderson

the Institute November 1, 2019 All, Become a Luxury Professional, Institute Community 2 Comments

CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her accolades range from being named one Read More

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How to Survive and Thrive in a Disrupted Industry

the Institute October 23, 2019 All, Become a Luxury Professional 1 Comment

When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Purchase contracts Read More

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How to Compete With Listing Portals in 2020

the Institute October 18, 2019 All, Become a Luxury Professional, Luxury Trends 0 Comments

If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More

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Holding The Line On The Commission Dollars You Deserve 

the Institute October 9, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More

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How to Build Trust With High-Profile Clients

the Institute October 8, 2019 All, Become a Luxury Professional 0 Comments

If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with Read More

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3 Mindset Shifts Luxury Real Estate Agents Need When Marketing to The Wealthy

the Institute October 1, 2019 All, Become a Luxury Professional 15 Comments

There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two

the Institute September 25, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More

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How to Generate Referrals From Existing Clients – The Mindset of the Wealthy

the Institute September 17, 2019 All, Become a Luxury Professional, Networking Tips 10 Comments

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More

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September Luxury Market Report – The Changing Face of Luxury

the Institute September 16, 2019 All, Become a Luxury Professional, In the News, Luxury Lifestyles, Luxury Trends, Research & Statistics, Uncategorized 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More

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Member Spotlight – Elizabeth McQueen

the Institute September 12, 2019 All, Become a Luxury Professional, Cool Stuff, In the News, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part One

the Institute September 10, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to take some listings Read More

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Modern Geographic Farming Methodology

the Institute August 28, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 2 Comments

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More

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5 Milestone Strategies for success in the upper-tier market

the Institute August 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional?  No matter your stage, the following milestones should be part of your Read More

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Buying a home is an Escalator to Wealth

the Institute August 16, 2019 All, Become a Luxury Professional, In the News, Research & Statistics, Uncategorized 4 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More

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the Institute August 14, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More

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Member Spotlight – Jack Miller

the Institute August 13, 2019 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More

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How to Communicate Effectively with the Affluent

the Institute August 6, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More

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Ready to Break Into the Luxury Market?

the Institute July 31, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Networking Tips 1 Comment

It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If you decide that luxury is something Read More

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5 Creative Ways to Market Your Luxury Home

the Institute July 31, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends, Networking Tips 0 Comments

Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More

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Want to Ace Your High-end Listing Presentations? Follow These Steps

the Institute July 20, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation.  Affluent clients are not only highly selective in their choice Read More

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Two Key Qualities Needed to Succeed in the Upper-Tier Real Estate Market

the Institute July 5, 2019 All, Become a Luxury Professional, Uncategorized 0 Comments

Many real estate agents and brokers talk about the beginning of their career, and the frustration they felt when they realized that the things they learned for the license exam Read More

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Listing Price vs. Listing Timing: Which is more important?

the Institute June 27, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on timing as Read More

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Capturing Your Luxury Listing: 8 Tips for Real Estate Photography Success

the Institute June 21, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 4 Comments

When it comes to selling luxury real estate, photography is king. It’s what can inspire a buyer to bookmark a listing (and eventually tour it), and it’s what can garner Read More

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Top Residential Architectural Concepts Every Upper-Tier Real Estate Professional Should Know

the Institute June 6, 2019 All, Become a Luxury Professional 1 Comment

When working with buyers, one of the first things you probably ask about is their wishlist for a new home. You may talk about such things as layout, size, and Read More

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Habits of Highly Successful Upper-Tier Real Estate Agents

The Institute May 14, 2019 All, Become a Luxury Professional 3 Comments

While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful upper-tier real estate professionals share. In fact, Read More

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3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent

the Institute February 27, 2019 All, Become a Luxury Professional 0 Comments

Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More

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What to Know About Working With Affluent Buyers

the Institute January 29, 2019 All, Become a Luxury Professional 1 Comment

Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More

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5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You

the Institute January 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 24 Comments

Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More

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Creating a Multi-Tier Marketing Plan (Tier 1)

the Institute November 27, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 2 Comments

Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when Read More

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How Can a Luxury Designation Transform Your Business into Liquid Gold?

the Institute November 12, 2018 All, Become a Luxury Professional 0 Comments

The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular status.” A professional in any business Read More

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How to Make Your Luxury Social Media Channels 10x More Effective

the Institute November 5, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 0 Comments

According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers Read More

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Questions to Ask before your First Listing Appointment

the Institute October 24, 2018 All, Become a Luxury Professional, Luxury Home Selling Tips 11 Comments

When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More

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