When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More
4 Types of Loyalty Between Clients and Real Estate Professionals
Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More
Standing Out in Your Market as a Luxury Expert
It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More
Texting Tips for Communicating with Your Luxury Real Estate Clients
These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More
How Luxury Agents Can Leverage Their Social Media Pages
As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More
4 Networking Ideas to Expand Your Reach
Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More
Secret Vocabulary Tips to Build Relationships with the Affluent
In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You not only need to appeal to them, Read More
How Are You Building Your Reputation in Luxury Real Estate?
Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More
3 Benefits of Co-Listing In Luxury Real Estate
If you ask around the real estate market, many real estate professionals have mixed feelings about co-listing. Plenty of real estate professionals have never co-listed a property with a colleague Read More
How to Find a Luxury Real Estate Mentor
Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More
What the Booming Seller’s Market Means For Luxury Real Estate Professionals
With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedented growth over the last year. Read More
3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead
Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting Read More
3 Different Luxury Real Estate Career Paths You May Not Have Thought Of
Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career Read More
5 Reasons New Luxury Real Estate Professionals Need a Luxury Real Estate Designation
The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and clientele to do Read More
Best Sources of Luxury Buyers and Sellers
Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through social connections. Top luxury agents often Read More
Luxury Real Estate Prospecting In High-Net-Worth Circles
While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure to them, especially via luxury real estate prospecting. So Read More
How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)
Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More
Perfecting Your Commission Objection Handlers
If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not, then I suggest Read More
How to Budget For a Career in Luxury Real Estate
Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More
Exceeding Expectations to Create Raving Fans
Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More
5 Signs You’d Love a New Career In Luxury Real Estate
There’s nothing quite like a new career in luxury real estate. The opulent homes, the high profile clients, the bigger commissions — sounds exciting, doesn’t it? For the right person, Read More
Why Now Is the Best Time to Start a Luxury Real Estate Career
Maintaining a successful luxury real estate career isn’t always easy. If you’re like most people, the last year may have stirred up uncertainty surrounding career, income, and what you want Read More
3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021
If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real estate market is a smart first Read More
How to Sell Million Dollar Homes As a New Luxury Real Estate Professional
The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it? Most people believe that to Read More
3 Things A New Real Estate Agent In the Luxury Market Should Invest In
Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to Read More
How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)
There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More
3 Ways to Optimize Your Luxury Real Estate Website for More Leads
Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real estate website was enough Read More
Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls
When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More
12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market
Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More
How to Work Your Luxury Database in Real Estate
Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to Read More
Why Is Maintaining, Servicing, and Building Your Luxury Real Estate Database So Critical?
Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxury real estate database. Read More
Tips to Get Your Luxury Real Estate Client Under Contract and Provide a Stress-Free Closing
Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who do they blame? That’s right, they blame Read More
Growing and Nurturing Your Luxury Database
I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More
Why Building Your Luxury Brand Image is So Important
What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Read More
How to Select Your Luxury Real Estate Market Area of Focus
While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More
Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey
Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More
Is Geographic Farming Right for You?
Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will take a long time for you Read More
What Sellers Really Want from a Listing Agent
Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?” Sellers want to be heard Sellers today have access to information Read More
Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]
Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole different set of rules than working Read More
Building Your Agent Referral Network
During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More
Virtual Open Houses Create New Opportunities In Luxury Real Estate Market
Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual Read More
Estate Of Mind Podcast Highlight: The Secrets to Real Estate Marketing with David Collins (Part 2)
“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from Read More
Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More
These Two Simple Mindset Shifts Can Help You Attract High-Quality Luxury Real Estate Clients
As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And Read More
Setting the Expectation Conversation Once the Listing Is Signed
We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the sale of Read More
Maximize Your Billable Time
What percentage of your day would you say is income-producing? We define income-producing as prospecting, lead follow up, presentations to buyers and sellers, negotiating, and closing deals…money time. Income servicing Read More
New Skills For a New Era: A Letter From Institute President, Diane Hartley
First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More
Become a Social Media Celebrity In Your Community
Take up the 30-day video challenge – every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who would Read More
Your Past Clients and Sphere Are The Cornerstone Of Your Business
Your past clients and sphere truly are your most important area of lead generation and focus. Your plan should include how you will market to them, how often you will Read More
10X Your Lead Generation!
For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and economic crisis has impacted Read More