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Set the Mood with Luxury Home Lighting Solutions

the Institute April 5, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

When you’re staging a luxury property for sale, there are a lot of factors to consider. From curb appeal to furniture placement, every detail matters to an affluent home buyer. Read More

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4 Types of Loyalty Between Clients and Real Estate Professionals

the Institute March 22, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Customer loyalty is always something you strive for regardless of your industry, but it’s absolutely essential to your brand as a luxury real estate professional. The real estate industry relies Read More

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Standing Out in Your Market as a Luxury Expert

the Institute March 8, 2022 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 5 Comments

It’s no secret that the luxury real estate market is lucrative, yet highly competitive. Those looking to buy or sell a luxury home these days have no shortage of options Read More

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Texting Tips for Communicating with Your Luxury Real Estate Clients

the Institute February 22, 2022 Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

These days, there are more ways than ever to stay in touch. From phone calls and video chats to texting and messaging platforms, communicating with your clients is easier than Read More

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How Luxury Agents Can Leverage Their Social Media Pages

the Institute February 15, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

As a luxury real estate professional, you already know just how competitive the market can be. Finding a way to differentiate your services from that of other luxury real estate Read More

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4 Networking Ideas to Expand Your Reach

the Institute February 8, 2022 All, Become a Luxury Professional, How to Work With Wealthy Clients, Networking Tips 1 Comment

Working as a luxury real estate professional allows you to help buyers and sellers with their home dreams. Yet it can also start to become a solitary profession. You may Read More

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Secret Vocabulary Tips to Build Relationships with the Affluent

the Institute February 1, 2022 All, Become a Luxury Professional, Luxury Home Marketing Strategy 4 Comments

In order to better serve potential clients with their real estate needs, you need to utilize effective luxury real estate marketing strategies. You not only need to appeal to them, Read More

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How Are You Building Your Reputation in Luxury Real Estate?

the Institute January 24, 2022 All, Become a Luxury Professional, Luxury Home Marketing Tips 2 Comments

Becoming a successful real estate professional in the upper tier requires consistent effort to build both your skillset and your client base. One of the most effective ways you can Read More

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3 Benefits of Co-Listing In Luxury Real Estate

the Institute September 28, 2021 All, Become a Luxury Professional 3 Comments

If you ask around the real estate market, many real estate professionals have mixed feelings about co-listing. Plenty of real estate professionals have never co-listed a property with a colleague Read More

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How to Find a Luxury Real Estate Mentor

the Institute July 7, 2021 All, Become a Luxury Professional, Networking Tips 4 Comments

Top producers in the luxury real estate industry tend to have one thing in common: a mentor. In fact, mentorship is one of the quickest ways to grow your luxury Read More

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What the Booming Seller’s Market Means For Luxury Real Estate Professionals

the Institute June 9, 2021 All, Become a Luxury Professional 0 Comments

With 19.45% of existing home sales in North America now in the $500,000 range and above, the luxury real estate market has seen rapid, unprecedented growth over the last year. Read More

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3 Real Estate Resources Under $10 For New & Aspiring Luxury Professionals Who Want to Get Ahead

the Institute May 7, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy 1 Comment

Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting Read More

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3 Different Luxury Real Estate Career Paths You May Not Have Thought Of

the Institute April 30, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients 0 Comments

Luxury real estate success doesn’t always mean facilitating residential sales and helping clients find their dream home. In fact, variety is one of the biggest draws of pursuing a career Read More

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5 Reasons New Luxury Real Estate Professionals Need a Luxury Real Estate Designation

the Institute April 27, 2021 All, Become a Luxury Professional 1 Comment

The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and clientele to do Read More

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Best Sources of Luxury Buyers and Sellers

the Institute April 21, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients 0 Comments

Finding luxury buyers and sellers isn’t always easy. However, in the true luxury market, a lot of the business that occurs is created through social connections. Top luxury agents often Read More

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Luxury Real Estate Prospecting In High-Net-Worth Circles

the Institute April 13, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 3 Comments

While the number of high-net-worth individuals is growing faster than ever, many new luxury real estate professionals haven’t had much exposure to them, especially via luxury real estate prospecting. So Read More

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How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)

the Institute April 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More

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Perfecting Your Commission Objection Handlers

the Institute March 24, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients 2 Comments

If I put you on stage and asked you to demonstrate all the ways you can overcome the commission objection, would you dazzle your audience? If not, then I suggest Read More

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How to Budget For a Career in Luxury Real Estate

the Institute March 16, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

Starting a career in luxury real estate is exciting — you get to spend time looking at beautiful properties, meeting interesting people, and you get to run your own business. Read More

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Exceeding Expectations to Create Raving Fans

the Institute March 10, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Institute Community, Networking Tips 0 Comments

Exceeding expectations as a luxury real estate professional is important. As we all know, today’s consumers have high expectations when they hire a full-service real estate professional. Often, we focus Read More

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5 Signs You’d Love a New Career In Luxury Real Estate

the Institute March 2, 2021 All, Become a Luxury Professional 2 Comments

There’s nothing quite like a new career in luxury real estate. The opulent homes, the high profile clients, the bigger commissions — sounds exciting, doesn’t it? For the right person, Read More

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Why Now Is the Best Time to Start a Luxury Real Estate Career

the Institute February 26, 2021 All, Become a Luxury Professional, Institute Community 0 Comments

Maintaining a successful luxury real estate career isn’t always easy. If you’re like most people, the last year may have stirred up uncertainty surrounding career, income, and what you want Read More

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3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021

the Institute February 19, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 0 Comments

If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real estate market is a smart first Read More

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How to Sell Million Dollar Homes As a New Luxury Real Estate Professional

the Institute February 5, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 2 Comments

The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it? Most people believe that to Read More

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3 Things A New Real Estate Agent In the Luxury Market Should Invest In

the Institute February 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips 3 Comments

Even if you’re transitioning from the traditional real estate market, breaking into the luxury market can make you feel like a brand new real estate agent again. You have to Read More

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How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)

the Institute January 22, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More

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3 Ways to Optimize Your Luxury Real Estate Website for More Leads

the Institute January 19, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 0 Comments

Having a website is a necessary part of any good real estate marketing strategy. However, long gone are the days when simply just having a real estate website was enough Read More

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Real Estate Marketing Tip: “Theme” Your Luxury Database Phone Calls

the Institute January 13, 2021 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Networking Tips 0 Comments

When it comes to luxury real estate marketing, having a set strategy is an absolute must. Having a plan is important, and sticking to that plan is even more important. Read More

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12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market

the Institute January 5, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More

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How to Work Your Luxury Database in Real Estate

the Institute December 30, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 1 Comment

Before working your luxury database, take the time to get everything organized for easier planning. First, “purge” the list as much as possible. Remember, you want your luxury database to Read More

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Why Is Maintaining, Servicing, and Building Your Luxury Real Estate Database So Critical?

the Institute December 16, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Strategy, Luxury Home Marketing Tips 1 Comment

Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxury real estate database. Read More

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Tips to Get Your Luxury Real Estate Client Under Contract and Provide a Stress-Free Closing

the Institute December 2, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips 0 Comments

Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who do they blame? That’s right, they blame Read More

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Growing and Nurturing Your Luxury Database

the Institute November 18, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Networking Tips 1 Comment

I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More

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Why Building Your Luxury Brand Image is So Important

the Institute November 4, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Read More

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How to Select Your Luxury Real Estate Market Area of Focus

the Institute October 21, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More

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Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey

the Institute October 20, 2020 All, Become a Luxury Professional, Networking Tips 0 Comments

Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More

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Is Geographic Farming Right for You?

the Institute October 7, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will take a long time for you Read More

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What Sellers Really Want from a Listing Agent

the Institute September 23, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?” Sellers want to be heard Sellers today have access to information Read More

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Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]

the Institute September 18, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole different set of rules than working Read More

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Building Your Agent Referral Network

the Institute September 9, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More

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Virtual Open Houses Create New Opportunities In Luxury Real Estate Market

the Institute August 26, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual Read More

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Estate Of Mind Podcast Highlight: The Secrets to Real Estate Marketing with David Collins (Part 2)

the Institute August 18, 2020 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips 0 Comments

“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from Read More

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Create Successful Joint Venture Relationships That Bring You Clients Without Rejection

the Institute August 12, 2020 All, Become a Luxury Professional, Networking Tips 1 Comment

One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More

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These Two Simple Mindset Shifts Can Help You Attract High-Quality Luxury Real Estate Clients

the Institute August 4, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 4 Comments

As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And Read More

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Setting the Expectation Conversation Once the Listing Is Signed

the Institute July 29, 2020 All, Become a Luxury Professional 1 Comment

We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the sale of Read More

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Maximize Your Billable Time

the Institute July 15, 2020 All, Become a Luxury Professional 0 Comments

What percentage of your day would you say is income-producing?   We define income-producing as prospecting, lead follow up, presentations to buyers and sellers, negotiating, and closing deals…money time. Income servicing Read More

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New Skills For a New Era: A Letter From Institute President, Diane Hartley

the Institute July 7, 2020 All, Become a Luxury Professional, Cool Stuff, In the News, Institute Community 7 Comments

First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More

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Become a Social Media Celebrity In Your Community

the Institute July 1, 2020 All, Become a Luxury Professional 2 Comments

Take up the 30-day video challenge – every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who would Read More

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Your Past Clients and Sphere Are The Cornerstone Of Your Business

the Institute June 17, 2020 All, Become a Luxury Professional 1 Comment

Your past clients and sphere truly are your most important area of lead generation and focus.  Your plan should include how you will market to them, how often you will Read More

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10X Your Lead Generation!

the Institute June 3, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and economic crisis has impacted Read More

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