The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the Read More
How Can Luxury Real Estate Professionals Automate Their Business Without Losing Their Personal Touch?
The internet has made “automating your business” an attractive concept for entrepreneurs — but how do you do that when your business is based around creating and nurturing relationships? To Read More
Luxury Staging Tips With Expert Luxury Home Stager Lori Pedersen
How do you stage luxury homes for sale in 2020? What’s working and what’s not? To get the best and latest luxury staging tips of 2020, we turned to Certified Read More
Is Geographic Farming Right for You?
Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will take a long time for you Read More
How to Build and Control Your Referral Pipeline: A Sneak Peek Inside Our Wealth Quotient Masterclass
How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more likely to convert to Read More
3 Tips for New Luxury Professionals for Winning Listings: An Interview With Jamie Huggins
Working as a listing agent has its perks… A more structured schedule, higher commissions, and a whole world of expired listings to prospect. But what if you’re a brand new Read More
What Sellers Really Want from a Listing Agent
Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?” Sellers want to be heard Sellers today have access to information Read More
September Luxury Market Report Summary: Luxury Buyer Trends For Fall 2020
The face of luxury real estate is changing, and it has never been a more interesting time to be a Certified Luxury Home Marketing Specialist. This month’s Luxury Market Report Read More
Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]
Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole different set of rules than working Read More
The September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
3 Ways to Create Mutually Beneficial Client Relationships to Grow Your Luxury Real Estate Practice
Are you creating mutually beneficial client relationships in your business? You’d be surprised at how many luxury real estate professionals don’t know they’re leaving opportunities on the table with their Read More
3 Needle-Moving Strategies to Help You End 2020 On a High Note
Can you believe Quarter Four is just a few weeks away? As we enter these last few months of the year, it’s time to start thinking about ending 2020 on Read More
Building Your Agent Referral Network
During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More
Luxury Real Estate Trainer Tami Simms Weighs In On July’s Impressive Month-End Stats
Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, home sales in the $500,000 and above Read More
4 Tips to Grow Your Sphere of Influence Online in 2020
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real Read More
Member Spotlight: Sarina Bergman On Wins, Challenges, and Professional Development During COVID-19
Real estate success stories are looking a little different this year. In some ways, COVID-19 has made luxury real estate a bit easier than usual. As a whole, we’re seeing Read More
Virtual Open Houses Create New Opportunities In Luxury Real Estate Market
Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual Read More
August Luxury Market Report Summary: The Changing Trends of Second Home Markets
Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional looking to breathe life back into a quiet Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
Estate Of Mind Podcast Highlight: The Secrets to Real Estate Marketing with David Collins (Part 2)
“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from Read More
Are Luxury Real Estate Auctions the Secret to Accelerating Your Listings?
Very much unlike fine wine, real estate listings don’t age well. So how do you improve your chances of achieving a swift and successful sale? To answer that question, we Read More
Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More
Building Your Network as a New Luxury Real Estate Agent? Here Are 3 Ways to Make Your Agent Bio Stand Out
The real estate professional bio is one of the most underestimated marketing tools in any real estate marketing strategy. But when you’re brand new and just starting to build your Read More
These Two Simple Mindset Shifts Can Help You Attract High-Quality Luxury Real Estate Clients
As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And Read More
Setting the Expectation Conversation Once the Listing Is Signed
We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the sale of Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
New Skills For a New Era: A Letter From Institute President, Diane Hartley
First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More
Become a Social Media Celebrity In Your Community
Take up the 30-day video challenge – every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who would Read More
Estate Of Mind Podcast Highlights: Luxury Staging With Lori Pedersen and Kofi Nartey
Joining us in our latest episode of Estate of Mind are two brilliant minds in luxury real estate, Lori Pedersen, and Kofi Nartey. Lori is a highly sought after stager Read More
The Luxury Marketing Blueprint: The Framework That Will Change Your Business
Want to learn how to become a luxury real estate agent? Imagine having a step-by-step blueprint to show you exactly how to work with luxury clients, build your brand, build Read More
Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes
What’s just as important as marketing luxury homes? Knowing how to work with luxury clients. Money, power, and fame can be intimidating, which is why there’s less competition in the Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the Read More
May Luxury Market Report Summary: “Pause” Not “Panic”
Has the pandemic already shifted the geographic trends in the luxury home market? The May Luxury Market Report reflects some of the immediate changes in trends agents are seeing in Read More
10X Your Lead Generation!
For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and economic crisis has impacted Read More
A Luxury Livestream Review With Luxury Professional Riette Jenkins
Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fine-tune your luxury real estate marketing strategy Read More
5 Types of Luxury Real Estate Social Media Posts That Grab Attention And Grow Your Influence
Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them online. Interestingly, most agents find it Read More
Millennial Home Buying Trends in the 2020 Luxury Real Estate Market
Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real Read More
Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy
Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an Read More
Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow
We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a Read More
April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis
While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground. Compared to last month, there was Read More
3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
Ditch the Pitch – Sales Practice Program
The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
March Luxury Market Report Summary: Getting To Know Very High Net Worth Individuals
As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These clients possess a few distinct differences from their Read More
Tips and Tricks to Implement Safe Showings In the Age of COVID-19
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong
Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success Read More
Two Types of Blog Content For Luxury Realtors That Practically Write Themselves
Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More