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Member Spotlight: Kris Anderson

the Institute November 1, 2019 All, Become a Luxury Professional, Institute Community 2 Comments

CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her accolades range from being named one Read More

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How to Survive and Thrive in a Disrupted Industry

the Institute October 23, 2019 All, Become a Luxury Professional 1 Comment

When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Purchase contracts Read More

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How to Compete With Listing Portals in 2020

the Institute October 18, 2019 All, Become a Luxury Professional, Luxury Trends 0 Comments

If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More

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Holding The Line On The Commission Dollars You Deserve 

the Institute October 9, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More

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How to Build Trust With High-Profile Clients

the Institute October 8, 2019 All, Become a Luxury Professional 0 Comments

If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with Read More

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3 Mindset Shifts Luxury Real Estate Agents Need When Marketing to The Wealthy

the Institute October 1, 2019 All, Become a Luxury Professional 15 Comments

There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two

the Institute September 25, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More

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How to Generate Referrals From Existing Clients – The Mindset of the Wealthy

the Institute September 17, 2019 All, Become a Luxury Professional, Networking Tips 11 Comments

Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More

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September Luxury Market Report – The Changing Face of Luxury

the Institute September 16, 2019 All, Become a Luxury Professional, In the News, Luxury Lifestyles, Luxury Trends, Research & Statistics, Uncategorized 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More

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Member Spotlight – Elizabeth McQueen

the Institute September 12, 2019 All, Become a Luxury Professional, Cool Stuff, In the News, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part One

the Institute September 10, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to take some listings Read More

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Modern Geographic Farming Methodology

the Institute August 28, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 2 Comments

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More

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5 Milestone Strategies for success in the upper-tier market

the Institute August 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional?  No matter your stage, the following milestones should be part of your Read More

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Buying a home is an Escalator to Wealth

the Institute August 16, 2019 All, Become a Luxury Professional, In the News, Research & Statistics, Uncategorized 4 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More

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the Institute August 14, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More

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Member Spotlight – Jack Miller

the Institute August 13, 2019 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More

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How to Communicate Effectively with the Affluent

the Institute August 6, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More

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Ready to Break Into the Luxury Market?

the Institute July 31, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Networking Tips 1 Comment

It is common for agents to be excited about the thought of increasing their sales price by selling very beautiful high-end and luxury homes. If you decide that luxury is something Read More

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5 Creative Ways to Market Your Luxury Home

the Institute July 31, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends, Networking Tips 0 Comments

Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More

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Want to Ace Your High-end Listing Presentations? Follow These Steps

the Institute July 20, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation.  Affluent clients are not only highly selective in their choice Read More

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Two Key Qualities Needed to Succeed in the Upper-Tier Real Estate Market

the Institute July 5, 2019 All, Become a Luxury Professional, Uncategorized 0 Comments

Many real estate agents and brokers talk about the beginning of their career, and the frustration they felt when they realized that the things they learned for the license exam Read More

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Listing Price vs. Listing Timing: Which is more important?

the Institute June 27, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on timing as Read More

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Capturing Your Luxury Listing: 8 Tips for Real Estate Photography Success

the Institute June 21, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 4 Comments

When it comes to selling luxury real estate, photography is king. It’s what can inspire a buyer to bookmark a listing (and eventually tour it), and it’s what can garner Read More

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Top Residential Architectural Concepts Every Upper-Tier Real Estate Professional Should Know

the Institute June 6, 2019 All, Become a Luxury Professional 1 Comment

When working with buyers, one of the first things you probably ask about is their wishlist for a new home. You may talk about such things as layout, size, and Read More

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Habits of Highly Successful Upper-Tier Real Estate Agents

The Institute May 14, 2019 All, Become a Luxury Professional 3 Comments

While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful upper-tier real estate professionals share. In fact, Read More

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3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent

the Institute February 27, 2019 All, Become a Luxury Professional 0 Comments

Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More

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What to Know About Working With Affluent Buyers

the Institute January 29, 2019 All, Become a Luxury Professional 1 Comment

Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More

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5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You

the Institute January 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 24 Comments

Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More

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Creating a Multi-Tier Marketing Plan (Tier 1)

the Institute November 27, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 2 Comments

Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when Read More

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How Can a Luxury Designation Transform Your Business into Liquid Gold?

the Institute November 12, 2018 All, Become a Luxury Professional 0 Comments

The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular status.” A professional in any business Read More

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How to Make Your Luxury Social Media Channels 10x More Effective

the Institute November 5, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 0 Comments

According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers Read More

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Questions to Ask before your First Listing Appointment

the Institute October 24, 2018 All, Become a Luxury Professional, Luxury Home Selling Tips 11 Comments

When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More

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How Women are Influencing the Face of Luxury Real Estate in the Modern Era

the Institute October 2, 2018 All, Become a Luxury Professional, Luxury Home Selling Tips, Luxury Trends, Research & Statistics 5 Comments

According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More

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The Art of Luxury Networking

the Institute October 2, 2018 Become a Luxury Professional, Institute Community, Networking Tips, Uncategorized 0 Comments

The Art of Luxury Networking – How to Achieve the Results you Want “Networking is an investment in your business. It takes time and when done correctly can yield great Read More

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Top 5 Ways to Connect with Your Luxury Audience

the Institute September 26, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Networking Tips 2 Comments

Making sure that you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy.  As revealed in a previous blog: Top Secrets of Read More

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How to Make Your Luxury Listing Stand Out

the Institute September 5, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “WOW” factor but also implement marketing strategies Read More

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LEADERS IN LUXURY SCHEDULE ANNOUNCED

the Institute June 28, 2018 All, Become a Luxury Professional, Institute Community 0 Comments

Each year, The Institute holds Leaders in Luxury, an event exclusively for  Guild Members.  This three day event features networking with prestigious real estate professionals, opulent surroundings, indulgent experiences and innovative Read More

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NETWORKING WITH THE INSTITUTE

the Institute May 28, 2018 All, Become a Luxury Professional, Institute Community, Uncategorized 3 Comments

The Institute for Luxury Home Marketing is the best online training source for real estate and luxury home market professionals available today. Apart from the thorough training and skill building Read More

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MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS

the Institute May 22, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends 2 Comments

High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all else. While people of affluence are willing to Read More

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7 Tips for Attracting UHNW Individuals

the Institute May 16, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends, Networking Tips 0 Comments

Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. Typically known to have upwards of Read More

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Building Your Personal Brand in the World of Luxury Real Estate

the Institute May 11, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Lifestyles, Networking Tips, Uncategorized 2 Comments

A personal brand, in today’s world of business, is one of the most influential tools to use when marketing yourself as a professional. Building your personal brand doesn’t have to Read More

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April in Review According to the Luxury Market Report

the Institute May 8, 2018 All, Become a Luxury Professional, Institute Community, Research & Statistics 0 Comments

Spring is in full bloom and so is the North American luxury housing market. According to the Institute’s monthly luxury market report, the housing market was predicted to, at best, Read More

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10 Ways to Increase Productivity at Work

the Institute April 5, 2018 All, Become a Luxury Professional, Cool Stuff, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics, Uncategorized 2 Comments

If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! Many people find their days Read More

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Creating a Multi-Tier Marketing Plan (Tier 3)

the Institute April 2, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips, Uncategorized 1 Comment

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More

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Marketing to the UHNW Consumer: What You Need to Know

the Institute March 29, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Networking Tips, Uncategorized 1 Comment

In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More

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March Luxury Market Report

the Institute March 26, 2018 All, Become a Luxury Professional, Cool Stuff, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends, Research & Statistics, Uncategorized 4 Comments

As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More

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Creating a Multi-Tier Marketing Plan (Tier 2)

the Institute March 21, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Uncategorized 1 Comment

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More

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7 Top Luxury Marketing Strategies for 2018

the Institute March 12, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Uncategorized 1 Comment

1. User friendly Website In this digital day and age, it is so important to build and grow a solid online presence, but not just any online presence. Your clients Read More

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10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To

the Institute March 5, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Lifestyles, Luxury Trends, Uncategorized 5 Comments

In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs of the Read More

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HOW TO BREAK INTO LUXURY REAL ESTATE

the Institute February 22, 2018 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips, Research & Statistics, Uncategorized 2 Comments

“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More

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