Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an Read More
Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow
We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a Read More
April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis
While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground. Compared to last month, there was Read More
3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
Tips and Tricks to Implement Safe Showings In the Age of COVID-19
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong
Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success Read More
Two Types of Blog Content For Luxury Realtors That Practically Write Themselves
Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More
Estate Of Mind Podcast Highlights: Luxury Live with Special Guest Louise Guido
Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get more listings and successfully market Read More
3 Types of Valuable Online Content for Luxury Real Estate Agents
If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More
January Luxury Market Report Summary: Market On the Rise
It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report reveals that luxury home Read More
December Luxury Market Report Summary: The Era of Holistic Living and Millennial Buyers
As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that we are at the Read More
certified luxury home marketing specialist
If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re not alone. Influencer marketing is a fairly Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now
With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and Read More
How Your Online Content Nurtures Relationships in the Luxury Market
In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the Read More
Before You Drop the Price On a Slow-Moving Listing, Consider These Alternatives
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
Creating Urgency in a Buyer’s Market
A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate market trends are showing that most Read More
3 Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing
It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last month, some of the highest-performing Read More
How to Compete With Listing Portals in 2020
If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
A Summary of Our September Luxury Insight Report: The Changing Face of Luxury Real Estate
Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practical and discreet. As millennials are expected to Read More
The Difference Between Mass Affluent and High Net Worth Individuals (And Why It Matters)
Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understanding that there’s a difference between the mass Read More