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The Marketing Power of Features and Amenities

The Institute for Luxury Home MarketingAll, Become a Luxury Professional, Cool Stuff, Luxury Home Marketing Strategy Leave a Comment

Learn how to position features and amenities in luxury real estate in luxury real estate. Explore how unique amenities and features can enhance marketability, appeal, and value, making homes stand out. Discover strategies to effectively market these properties, from high-quality visuals to leveraging social media.

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Branded Residences – A Growing Trend

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Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.

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Luxury Staging Trends and Tips for 2024

the InstituteAll, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 1 Comment

To help guide your sellers, we have identified a short list of luxury home staging trends and tips that will be important this year. Working with an experienced stager can help you maximize your impact as a well-informed and highly insightful luxury real estate professional in your market.

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The October 2023 Luxury Market Report

the InstituteAll, Become a Luxury Professional, How to Work With Wealthy Clients, In the News, Luxury Home Marketing Strategy, Luxury Trends, Research & Statistics Leave a Comment

October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.