Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to Read More
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews Read More
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on Read More
The Best Marketing, Client, and Professional Development Strategies of 2019: From Our Member Spotlights
Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebrate their achievements. With every interview, we learn more Read More
2020 – Ready to Go
2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and see” period may Read More
3 Ways to Build Trust With Sellers
Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up when we interview top-performing, CLHMS-certified Read More
Member Spotlight: Jim Walberg
Jim Walberg entered the real estate space building spec homes in 1976. He was so unimpressed with the real estate agents that he dealt with while selling his spec homes, Read More
3 Things Luxury Real Estate Agents Can Outsource to Grow Their Business
Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is Read More
December Luxury Market Report Summary: The Era of Holistic Living and Millennial Buyers
As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that we are at the Read More
certified luxury home marketing specialist
If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re not alone. Influencer marketing is a fairly Read More
The Right Way to Ask for Testimonials and Why It’s Important
Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for Read More
3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy
Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of Read More
Increasing Conversions at Luxury Open Houses
Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More
December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews Read More
How to Nurture Client Relationships After the Transaction
Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we talk about real estate Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now
With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and Read More
How to Work your Feeder Markets
In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant differentiator in the success of your business. The first step Read More
How Your Online Content Nurtures Relationships in the Luxury Market
In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the Read More
When Do You Hire Your First Assistant?
The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one. The real Read More
Member Spotlight: Christine and Carl Battista
Becoming a successful real estate agent looks different for everyone, but some stories are truly astounding. Unlike most real estate success stories, Christine and Carl Battista’s started their career in Read More
November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends
As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report Read More
How A Photo Canvas Helped Launch a Career in Luxury Real Estate
What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that Read More
Adapting to Real Estate Trends in the Luxury Market with Jordan Ayan
Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M in active listings in his Read More
Building and Maintaining Solid Relationships With Luxury Clients
As many of you know, I coach some of the top agents across North America. Agents like Ernie Carswell from Beverly Hills, whose client rosters are a virtual who’s who Read More
Before You Drop the Price On a Slow-Moving Listing, Consider These Alternatives
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
What a Successful Real Estate Agent’s Network Looks Like
Currency exchange specialists, outdoor kitchen installers, art appraisers… these are just some of the unsung heroes in the luxury real estate success stories you hear about. You may have heard Read More
Creating Urgency in a Buyer’s Market
A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate market trends are showing that most Read More
The Difference Between a Luxury Real Estate Agent and a Luxury Real Estate Expert
With so much information publicly available online, the role of a luxury real estate agent is changing. Along with that, becoming a successful real estate agent is starting to mean Read More
Creating a Plan for Success
It’s that time of year when we begin completing our business plans for the next year. Unfortunately, many agents leave their plan to the last minute to complete and then Read More
Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer
As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other sprawling estates Read More
Member Spotlight: Kris Anderson
CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her accolades range from being named one Read More
October Luxury Market Report Summary: The Growing Appeal of Emerging Markets
Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and aging baby boomers look to downsize, areas Read More
“Not In My Market!”: A CLHMS Member Weighs In On Business Insider’s Luxury Market Warnings
When 17-year, luxury real estate agent and expert instructor at The Institute, Tami Simms saw the recent Business Insider article warning that a decline in luxury real estate sales could Read More
How to Survive and Thrive in a Disrupted Industry
When I got into the real estate business at the age of 18, there were no computers being used, no internet, no fax machines and no cell phones. Purchase contracts Read More
3 Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing
It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last month, some of the highest-performing Read More
Adapting to Real Estate Trends in the Luxury Market
In life and real estate, change is the only constant. We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, Read More
How to Compete With Listing Portals in 2020
If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
A Summary of Our September Luxury Insight Report: The Changing Face of Luxury Real Estate
Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practical and discreet. As millennials are expected to Read More
Real Estate Branding in the Luxury Home Market
These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your online presence. With most luxury home marketing happening Read More
Holding The Line On The Commission Dollars You Deserve
Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More
How to Build Trust With High-Profile Clients
If you work in luxury real estate for long enough, you’re bound to come across a high-profile client or two. Luxury real estate agents are already aware that working with Read More
3 Wealthy Client Personas and How to Work With Them
There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and Read More
3 Mindset Shifts Luxury Real Estate Agents Need When Marketing to The Wealthy
There’s a reason why magazines like Forbes and Entrepreneur continue to write articles about how the wealthy think: we know that there must be something different about people who can Read More
Luxury Real Estate Photography Tips: Are You Doing All of These Things?
Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in real eastate photography. Investing in a professional realestate Read More
Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two
In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More
The Difference Between Mass Affluent and High Net Worth Individuals (And Why It Matters)
Before you can sell, you have to know who you’re selling to. As luxury real estate agents, working with wealthy clients requires an understanding that there’s a difference between the mass Read More