By implementing a combination of these strategies, you can effectively access affluent buyers and sellers in the luxury real estate industry.
THE FEBRUARY 2024 LUXURY MARKET REPORT
February’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend.
Experienced-Based Homes
As buyers become more focused on finding their perfect experience-based home, familiarize yourself with the newest trends in living space.
Setting Client Expectations in 2024
The Institute provides some insights into how you should be setting your clients’ expectations in the current market.
Luxury Staging Trends and Tips for 2024
To help guide your sellers, we have identified a short list of luxury home staging trends and tips that will be important this year. Working with an experienced stager can help you maximize your impact as a well-informed and highly insightful luxury real estate professional in your market.
Important Design Trends for 2024
The current buyer philosophy is that a home needs to be more than just beautiful and functional design. The affluent are searching, and prepared to wait, to find a home that matches their lifestyle expectations, is move-in-ready, and provides “an experience.”
THE JANUARY 2024 LUXURY MARKET REPORT
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States.
Selling Lifestyle
Lifestyle is an emotional choice and it’s no longer acceptable to simply state the facts of a property. If you are looking to sell a luxury property, make it stand out from the competition
Do You Have a Plan for Success in 2024?
Many agents set unrealistic goals each year and are disappointed when they don’t achieve them. January is often a quieter month for many agents, so it’s the perfect time to take stock of how you performed last year to help you understand if your plan for 2024 is achievable
Property Not Selling? Price Matters But It’s Not the Only Consideration
Even in a market that seems to be stagnant, it’s still possible to change the outcome and speed up the sale without dropping the price, especially if you feel that its priced appropriately
THE DECEMBER 2023 LUXURY MARKET REPORT
December’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend.
Change Your Mindset, Change Your Success – Part Two
Whether you’re a brand new luxury real estate professional or you’re a seasoned pro, there are important perspectives to consider (or reconsider) before the start of the new year. To conclude our two-part blog series, we finish our deep dive into re-setting your mindset.
Change Your Mindset, Change Your Success – Part One
As we prepare for 2024 after what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And what is the one thing all of us have control over? Our mindset..
Great Client Gifts For This Festive Season
Our top tip for this year is to focus on gifts that “keep giving”, ones your clients will want to use, showcase, hang and hopefully actually appreciate!
Make an Impact This Holiday Season
Holiday events are the perfect time to connect with clients and your personal sphere of influence to show your appreciation for their support of your business. Here are some tips on how to make an impact.
The November 2023 Luxury Market Report
While there is little doubt that the current luxury market is facing challenges, we investigate the slight shift in some of the market’s variables that could be the key to market growth in the future.
Communication is Key to Success
By keeping a “givers gain” mindset and being open and honest in your connections, other people will want to help you, in return for helping them. Many interactions may feel small or insignificant, but over time, they become important moments that ultimately solidify your client’s trust.
Connecting the Dots Between Buyers and Sellers
Here are four methods to help to connect the dots between buyers and sellers during a luxury real estate transaction.
The Focus of The Luxury Consumer in Today’s Market
Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.
Breaking Into Luxury: 5 Tips and Strategies for New & Established Agents
If you’re currently representing clients in the conventional real estate market but wish to break into the luxury market, you might be wondering how to make the leap with grace. Read More
The October 2023 Luxury Market Report
October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.
4 Must-Attend Luxury Real Estate Conferences and Events in 2023 (And Beyond)
The luxury real estate market is constantly growing and evolving. As a luxury real estate professional, staying on top of the latest industry trends and innovations is crucial to your own career success and growth.
The Celebrity Factor: How A-Listers Influence the Luxury Real Estate Market
While most luxury home buyers aren’t world-famous celebrities, the reality is that A-listers do make up a portion of the luxury real estate market. As a luxury real estate professional, Read More
Millennial Trends in Luxury Real Estate: What the New Generation Seeks
According to the latest research by Engel & Völkers, most of North America’s luxury home buyers are now Millennials. In fact, this generation now makes up 59% of peak luxury Read More
The September 2023 Luxury Market Report
The Institute’s Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and the United States. The report for September examines the Read More
12 Types of Luxury Home Inspections You Need to Consider
Luxury homes often require thorough and specialized inspections to ensure that their unique features, high-end amenities, and premium construction are in top condition. If you’re a luxury real estate professional Read More
7 Tips for Creating Referral-Worthy Experiences in Luxury Real Estate
If you’re new to the game of luxury real estate, one thing you’ll quickly realize is that referrals from your clients are truly the best reward for a job well Read More
Timeless Charm: 8 Tips for Buying and Selling Historic Luxury Homes
There’s a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, but they also offer a unique opportunity to own a Read More
“HENRYs”: Why Do They Matter to Luxury Real Estate?
The luxury real estate market is ever-changing—and the most successful real estate professionals are the ones who can stay one step ahead of new developments. If you’re looking to grow Read More
The Importance of A High-End Luxury Outdoor Space
If there is, indeed, a bright side to the world’s recent experience of a global pandemic, it may just be the increased importance of home and family, and the renewed Read More
Luxury Real Estate as an Investment Opportunity
Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly not for everyone. Investment in any of Read More
The August 2023 Luxury Market Report
The Institute’s Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and the United States. The August report provides a month-over-month Read More
Trend Alert: Elevators in Luxury Homes
Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have their roots in lifestyle ease and lasting Read More
5 Must-Have Wellness Amenities in Luxury Homes
An emphasis on health and wellness is not exactly a new trend, but today’s luxury homes include a variety of unique amenities that allow residents to pamper themselves as if Read More
The July 2023 Luxury Market Report
The Institute’s Luxury Market Report serves as your guide for analyzing trends and comparative data in the top residential markets across Canada and the United States. The report for July Read More
Pricing A Luxury Property: More Art Than Science
In the “traditional” real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a “dollar per square foot,” amount, and calculate the ideal Read More
Location, Location, Location in Luxury Real Estate
In the luxury real estate market, there are very few things more important than a home’s location. Even the most stunning of luxury homes may have a hard time selling Read More
7 Tips For Creating Privacy and Security in Luxury Homes
Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5% between April and May of 2021 alone. Read More
The June 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing trends and comparative data in the top residential markets across Canada and the United States. June’s report reviews the current Read More
7 Content Marketing Ideas for Real Estate Agents
One of the best ways to build a successful career as a luxury real estate professional is to dedicate as much time and attention to marketing yourself and your abilities Read More
13 Essential Features of a Luxury Home
While architectural and design trends may fluctuate, we firmly support the concept of healthy homes and neighborhoods. We also believe that luxury is not only a housing trend but also Read More
6 Social Media Tips for Luxury Real Estate Professionals
There is no disputing the fact that we live in a fast-paced, ever-changing digital world today. Whether you love it or hate it, you cannot escape it. Equally important is Read More
What is Biophilic Design in Luxury Homes
If you were to ask 10 people about their thoughts on “Biophilic Design,” it is possible that eight of them would respond with a blank stare. Although the term may Read More
The May 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data in the top residential markets across Canada and the United States. May’s report examines Read More
Understanding Luxury Buyer Behavior in Real Estate
Whether you’re trying to break into the luxury real estate market or have been working with luxury clients for a few years, one fact remains. In order to maximize your Read More
Investment Opportunities in Luxury Real Estate
It’s no secret that the luxury real estate market is a dynamic one—and the most successful real estate professionals are the ones who are prepared to adapt to changes as Read More
6 Ways to Get Started in Luxury Real Estate
If you’re looking for your big opportunity to break into the exciting luxury real estate market, you’re not alone. For real estate professionals, this is an extremely competitive market due Read More
How To Sell Luxury Real Estate in a Slow Market
If you were one of many real estate professionals who enjoyed the industry “boom” of the last couple of years, then you’ve probably noticed that the market has gone somewhat Read More
The April 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. The report for April Read More
Must-Have Smart Home Features for Luxury Homes
According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technology than ever before. This is especially Read More