The August 2024 Luxury Market Report provides a detailed analysis of the current trends in North American luxury real estate, including month-over-month and 13-month trend data. The report explores the resilience and growth of the market, the critical role of new inventory, price stability, and the impact of economic factors. It offers insights for real estate professionals and affluent buyers to navigate the evolving landscape and highlights the importance of staying attuned to buyer preferences and market dynamics.
Luxury Outdoor Living Space Trends 2024
Discover the top luxury outdoor living space trends of 2024, including resort-style amenities, sophisticated outdoor kitchens, wellness areas, and sustainable designs, enhancing high-end real estate with elegance and functionality.
Mid-Year Review of 2024: Luxury Real Estate Market Insights
Discover key insights and trends shaping the North American luxury real estate market. Learn about inventory, pricing, and future expectations.
Luxury Trends for the Summer of 2024
As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living costs. Sales of luxury properties have increased significantly, Read More
The Marketing Power of Features and Amenities
Learn how to position features and amenities in luxury real estate in luxury real estate. Explore how unique amenities and features can enhance marketability, appeal, and value, making homes stand out. Discover strategies to effectively market these properties, from high-quality visuals to leveraging social media.
Branded Residences – A Growing Trend
Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.
Luxury Amenities in 2024: Catering to Generational Preferences
Discover the top must-have luxury home amenities for 2024, tailored to the distinct preferences of Millennials, Gen X, and Baby Boomers. Enhance your real estate practice with valuable insights
Experienced-Based Homes
As buyers become more focused on finding their perfect experience-based home, familiarize yourself with the newest trends in living space.
Luxury Staging Trends and Tips for 2024
To help guide your sellers, we have identified a short list of luxury home staging trends and tips that will be important this year. Working with an experienced stager can help you maximize your impact as a well-informed and highly insightful luxury real estate professional in your market.
Do You Have a Plan for Success in 2024?
Many agents set unrealistic goals each year and are disappointed when they don’t achieve them. January is often a quieter month for many agents, so it’s the perfect time to take stock of how you performed last year to help you understand if your plan for 2024 is achievable
The November 2023 Luxury Market Report
While there is little doubt that the current luxury market is facing challenges, we investigate the slight shift in some of the market’s variables that could be the key to market growth in the future.
The Focus of The Luxury Consumer in Today’s Market
Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.
Breaking Into Luxury: 5 Tips and Strategies for New & Established Agents
If you’re currently representing clients in the conventional real estate market but wish to break into the luxury market, you might be wondering how to make the leap with grace. Read More
The October 2023 Luxury Market Report
October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.
4 Must-Attend Luxury Real Estate Conferences and Events in 2023 (And Beyond)
The luxury real estate market is constantly growing and evolving. As a luxury real estate professional, staying on top of the latest industry trends and innovations is crucial to your own career success and growth.
The Celebrity Factor: How A-Listers Influence the Luxury Real Estate Market
While most luxury home buyers aren’t world-famous celebrities, the reality is that A-listers do make up a portion of the luxury real estate market. As a luxury real estate professional, Read More
Millennial Trends in Luxury Real Estate: What the New Generation Seeks
According to the latest research by Engel & Völkers, most of North America’s luxury home buyers are now Millennials. In fact, this generation now makes up 59% of peak luxury Read More
12 Types of Luxury Home Inspections You Need to Consider
Luxury homes often require thorough and specialized inspections to ensure that their unique features, high-end amenities, and premium construction are in top condition. If you’re a luxury real estate professional Read More
7 Tips for Creating Referral-Worthy Experiences in Luxury Real Estate
If you’re new to the game of luxury real estate, one thing you’ll quickly realize is that referrals from your clients are truly the best reward for a job well Read More
Timeless Charm: 8 Tips for Buying and Selling Historic Luxury Homes
There’s a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, but they also offer a unique opportunity to own a Read More
“HENRYs”: Why Do They Matter to Luxury Real Estate?
The luxury real estate market is ever-changing—and the most successful real estate professionals are the ones who can stay one step ahead of new developments. If you’re looking to grow Read More
Trend Alert: Elevators in Luxury Homes
Although luxury home trends are sometimes difficult to predict, and some notable housing trends have faded as quickly as they appeared, many have their roots in lifestyle ease and lasting Read More
5 Must-Have Wellness Amenities in Luxury Homes
An emphasis on health and wellness is not exactly a new trend, but today’s luxury homes include a variety of unique amenities that allow residents to pamper themselves as if Read More
Pricing A Luxury Property: More Art Than Science
In the “traditional” real estate market, pricing a home is pretty straight-forward. You run some comps on the neighborhood, determine a “dollar per square foot,” amount, and calculate the ideal Read More
Location, Location, Location in Luxury Real Estate
In the luxury real estate market, there are very few things more important than a home’s location. Even the most stunning of luxury homes may have a hard time selling Read More
7 Tips For Creating Privacy and Security in Luxury Homes
Across the United States, break-ins and burglaries are on the rise. In New York alone, for example, state-wide burglaries increased a whopping 36.5% between April and May of 2021 alone. Read More
Urban Luxury Outdoor Spaces: Finding Nature and Privacy in the City
Within the last few years, the demand for outdoor living space has skyrocketed. In fact, according to one 2022 study, 56% of homeowners reported that creating indoor spaces outdoors is Read More
Must-Have Smart Home Features for Luxury Homes
According to Statista, the smart home market is projected to reach a whopping $35 billion in 2023, with more homeowners adopting smart home technology than ever before. This is especially Read More
5 Ways To Increase Your Sphere of Influence as a Luxury Real Estate Professional
As a luxury real estate professional, establishing and growing your sphere of influence should always be at the top of your priority list. Specifically, your sphere of influence refers to Read More
How to Get Into International Luxury Real Estate
While the COVID-19 pandemic and global travel restrictions certainly put a damper on international real estate, the good news is that the market is back on the upswing. In fact, Read More
4 Learning Resources For Luxury Real Estate Professionals
After a sharp decline in luxury home sales during the peak of COVID-19 pandemic, the luxury real estate market is back in full swing. In fact, compared to 2021, luxury Read More
4 Luxury Home Staging Trends for 2023
Anyone associated with the real estate market knows well that trends ebb and flow based on a variety of outside factors, from the seasons to the state of the economy. Read More
Luxury Property Market Trends: Smaller, International Properties
Are we seeing an evolution in the luxury property market, or an interesting rebellion on the part of well-heeled investors against continual conspicuous consumption and “supersizing?” A current trend toward Read More
How to Really Win Your First Luxury Real Estate Listing
For real estate professionals looking to break into the luxury market, one of the most commonly asked questions is “How do you really win your first luxury real estate listing?” Read More
Boutique or National? How to Choose the Right Real Estate Brokerage
Deciding on a real estate brokerage affiliation is no easy task. Whether you’re new to the field or you’ve decided to make a change to further your career or move Read More
The Number One Misconception About Working in Luxury Real Estate
Even though it may be natural to assume that luxury real estate professionals only deal with multi-million dollar properties or with high-end clients and estates that are out of reach Read More
4 Habits of Successful Luxury Real Estate Professionals
For luxury real estate professionals, things typically don’t stay the same for very long. Market trends can fluctuate about as frequently as the weather forecast, yet the most successful upper-tier Read More
Work-Life Balance in Luxury Real Estate: Tips for Success
When you work as a luxury real estate professional, you don’t have a “typical” 9–5 job by any stretch of the imagination. Whether it’s taking a client out to dinner, Read More
5 Closing Gifts to Give to Your Luxury Real Estate Clients
“Putting your best foot forward” with clients in luxury real estate involves finding the perfect closing gift to commemorate the sale or purchase of a unique property. But it can Read More
Is “Walkability” the New and Trendy Luxury Real Estate Amenity for Home Buyers?
Whether you believe it’s a resurgence of health-consciousness among homebuyers of all income levels, a return to a more “continental lifestyle” that values sidewalk cafes and leisurely strolls along grande Read More
The Luxury Millennial Mindset Explained
In a recent episode of our “Estate of Mind” podcast, we were fortunate enough to sit down with Andrew Hong, co-founder and CEO of digital marketing firm Tobe Agency. In Read More
Impress Your Affluent Clients by Just Changing a Few Words
It’s not a secret that competition in the luxury real estate market is fierce. Today’s affluent buyers are inundated with marketing materials from luxury real estate professionals — and being Read More
Why Turnkey Is Becoming the New Luxury Mindset
Second-home buyers who hesitated to buy during the volatile luxury market now have opportunities to invest in turnkey properties, which are essential “move-in ready,” fully furnished homes. Affluent buyers are Read More
Common Pitfalls Real Estate Professionals Should Avoid on Facebook and Instagram
When it comes to real estate marketing, social media is definitely a vehicle that the majority of real estate professionals utilize. As more and more of the business world turns Read More
Why You Should Be Open to Co-Listing as a Luxury Real Estate Professional
Co-listing is a hot topic among real estate professionals — and one that is gaining significant traction in luxury home marketing strategies. When the stakes and home valuations are highest, Read More
3 Things Every Luxury Real Estate Professional Should Splurge On
If you’re like most people looking to break into luxury real estate, you might be wondering what you should splurge on for your best chances of success when you’re just Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
5 Ways to Maximize Your Instagram Strategy for Luxury Real Estate Leads
Luxury real estate is a competitive industry, which can sometimes make it difficult at times to tap into new, fresh sources of leads. The good news is that luxury real Read More
How to Sell More By Being a Better Listener
When you meet with a new prospect or client, do you listen more than you speak? In any profession where sales are involved, there’s a tendency for the sales professional Read More
The Power of Strategic Partnerships in Luxury Real Estate
How often do you spend time networking with luxury professionals outside of the real estate industry? We’ve all heard the phrase “It’s not what you know, it’s who you know,” Read More