Staying proactive, informed, and influential benefits luxury real estate professionals by enhancing their reputation, decision-making, and relationships. Knowledge fosters thought leadership, innovation, confidence, and community engagement.
Understanding Paid Digital Media
Learn how to implement a successful paid digital media campaign with insights from Will Hayes of Tobe Agency. Discover strategies for setting SMART objectives, understanding media platforms, and creating effective search and social media ads.
Luxury Trends for the Summer of 2024
As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living costs. Sales of luxury properties have increased significantly, Read More
Branded Residences – A Growing Trend
Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.
Top Trends for Spring 2024
As we enter the spring months, and for many markets, what is traditionally the busiest period of home sales and purchases, we review some of the top trends, both indoors and outdoors.
Important Design Trends for 2024
The current buyer philosophy is that a home needs to be more than just beautiful and functional design. The affluent are searching, and prepared to wait, to find a home that matches their lifestyle expectations, is move-in-ready, and provides “an experience.”
THE JANUARY 2024 LUXURY MARKET REPORT
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States.
Property Not Selling? Price Matters But It’s Not the Only Consideration
Even in a market that seems to be stagnant, it’s still possible to change the outcome and speed up the sale without dropping the price, especially if you feel that its priced appropriately
The September Luxury Market Report
Future Trends Homeowners and Investors should Consider Over the last few months, the luxury real estate market has experienced the return of a more normal pace of doing business for Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on Read More
The Right Way to Ask for Testimonials and Why It’s Important
Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
How to Generate Referrals From Existing Clients – The Mindset of the Wealthy
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More
Member Spotlight – Elizabeth McQueen
This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More
Modern Geographic Farming Methodology
“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More
5 Milestone Strategies for success in the upper-tier market
Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional? No matter your stage, the following milestones should be part of your Read More
Buying a home is an Escalator to Wealth
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More
Member Spotlight – Jack Miller
Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More
How to Communicate Effectively with the Affluent
How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More
Outdoor Living Trends for Luxury Properties
In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional rooms of the home. They Read More
Want to Ace Your High-end Listing Presentations? Follow These Steps
Winning the opportunity to market a high-end property will more often than not put you in a highly competitive situation. Affluent clients are not only highly selective in their choice Read More
What High-End Real Estate Agents Can Learn from Luxury Pop-Up Stores
In the last twenty years, many retailers have seen their business model turned upside down. The giant mega-malls that defined so much of the culture and the commercial landscape a Read More
Top Residential Architectural Concepts Every Upper-Tier Real Estate Professional Should Know
When working with buyers, one of the first things you probably ask about is their wishlist for a new home. You may talk about such things as layout, size, and Read More
Top Strange Luxury Homes on the Market
There are a number of hidden gems on the market that could be life-changing for the right buyer. Unconventional properties offer a creative twist to the luxury real estate market, Read More
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-professional tone is a challenge in itself, let alone Read More
Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry
Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers found that affluent millennials have a Read More
Home Storage Needs of the Affluent
Most people dream of having the finer things in life, but people don’t often talk about how to store them. Luxury items often require specialized care, whether it be a Read More
4 Social Media Musts for Upper-Tier Real Estate Agents
Having a strong social media presence is essential for any real estate professional, but it is especially true for those who work in the high-end real estate market. While social Read More
What $1 Million Will Buy You Across the U.S.
The kind of luxury homes you can buy for $1 million isn’t the same everywhere. The difference between the value of what you can get on the West Coast in Read More
5 Breathtaking Luxury Ranches for the Cowboy at Heart
Is your client looking for a country get-away? These luxury ranches, which are currently for sale as of this posting, will help you escape the hustle and bustle of the Read More
Understanding New Money and Old Money
Regardless of how someone comes into being wealthy, the definition of wealth itself is usually a gray area. Many even measure wealth in intangible forms such as happiness rather than Read More
What to Know About Working With International Buyers
As a luxury real estate professional, international buyers could end up being your bread and butter. A recent article released by Forbes outlines the ten cities with the most billionaires, Read More
7 Trendy Kitchen Updates to Make This Year
Whether you’re looking to enrich your daily experience or update your home for resale, kitchens are an ideal place to start. Luckily 2019 brings plenty of new ways to update Read More
5 Qualities Luxury Buyers Expect From You
It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals Read More
Wallpaper is Back: Top 6 Wallpaper Trends Right Now
Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boardrooms, kitchens to lobbies, coffee Read More
3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent
Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More
Iconic Lighting That’s Trending in 2019
As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason original designs are copied. The original producers take time to work out the design details and proportions and Read More
Luxury Market Report Reveals Why Some Cities Are Bucking National Trends
Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019, according to our monthly Luxury Market Read More
Top Smart Home Trends for 2019
If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ready. Each year, Read More
Your Personal Sanctuary: 6 Bathroom Trends for 2019
Now that 2019 is well underway it’s time to dig into the current trends and discover the new ideas people are raving about this year. One big room to focus Read More
4 Psychology Tips for Working With Buyers
Think you know every psychology tip in the book? Well, working with luxury buyers might rearrange some of the things you thought you knew. Luxury buyers have a different mindset Read More
Top 5 Beach Destinations for Luxury Travelers
Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More
What to Know About Working With Affluent Buyers
Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More
What to Know Before You Choose a Luxury Real Estate Training Program
Selling luxury products has always required a slightly different technique—whether it’s for luxury cars, retail or luxury real estate. It’s important to understand this “world of luxury,” especially its discerning Read More
Ever Wondered How Networking Can Make or Break You?
The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepare for careers. Read More
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