First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More
Estate Of Mind Podcast Highlights: Luxury Staging With Lori Pedersen and Kofi Nartey
Joining us in our latest episode of Estate of Mind are two brilliant minds in luxury real estate, Lori Pedersen, and Kofi Nartey. Lori is a highly sought after stager Read More
The Luxury Marketing Blueprint: The Framework That Will Change Your Business
Want to learn how to become a luxury real estate agent? Imagine having a step-by-step blueprint to show you exactly how to work with luxury clients, build your brand, build Read More
Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes
What’s just as important as marketing luxury homes? Knowing how to work with luxury clients. Money, power, and fame can be intimidating, which is why there’s less competition in the Read More
Your Past Clients and Sphere Are The Cornerstone Of Your Business
Your past clients and sphere truly are your most important area of lead generation and focus. Your plan should include how you will market to them, how often you will Read More
A Luxury Livestream Review With Luxury Professional Riette Jenkins
Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fine-tune your luxury real estate marketing strategy Read More
5 Types of Luxury Real Estate Social Media Posts That Grab Attention And Grow Your Influence
Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them online. Interestingly, most agents find it Read More
Millennial Home Buying Trends in the 2020 Luxury Real Estate Market
Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real Read More
Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy
Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an Read More
Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow
We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a Read More
April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis
While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground. Compared to last month, there was Read More
3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong
Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success Read More
Two Types of Blog Content For Luxury Realtors That Practically Write Themselves
Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More
3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)
Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras Read More
5 Benefits of Sharing a Monthly Market Report With Your Network
With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More
The Dos and Don’ts of Networking With Other Real Estate Agents
Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More
Estate Of Mind Podcast Highlights: Luxury Live with Special Guest Louise Guido
Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get more listings and successfully market Read More
The Importance of Continuing Education for Luxury Real Estate Agents
In an ever-changing market, stagnation is the enemy of luxury real estate success. If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More
3 Types of Valuable Online Content for Luxury Real Estate Agents
If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More
Institute President Diane Hartley Shares 3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to Read More
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate Read More
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More
2020 – Ready to Go
2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and see” period may Read More
certified luxury home marketing specialist
If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re not alone. Influencer marketing is a fairly Read More
3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy
Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now
With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and Read More
November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends
As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report Read More
How A Photo Canvas Helped Launch a Career in Luxury Real Estate
What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that Read More
Adapting to Real Estate Trends in the Luxury Market with Jordan Ayan
Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M in active listings in his Read More
Before You Drop the Price On a Slow-Moving Listing, Consider These Alternatives
Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
Creating Urgency in a Buyer’s Market
A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate market trends are showing that most Read More
Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer
As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other sprawling estates Read More
Member Spotlight: Kris Anderson
CLHMS™ Guild Member Kris Anderson’s career is a testament to hard work, the hunger to learn, and the willingness to accept a challenge. Her accolades range from being named one Read More
October Luxury Market Report Summary: The Growing Appeal of Emerging Markets
Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and aging baby boomers look to downsize, areas Read More
“Not In My Market!”: A CLHMS Member Weighs In On Business Insider’s Luxury Market Warnings
When 17-year, luxury real estate agent and expert instructor at The Institute, Tami Simms saw the recent Business Insider article warning that a decline in luxury real estate sales could Read More
3 Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing
It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last month, some of the highest-performing Read More
Adapting to Real Estate Trends in the Luxury Market
In life and real estate, change is the only constant. We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Real Estate Branding in the Luxury Home Market
These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your online presence. With most luxury home marketing happening Read More
Luxury Real Estate Photography Tips: Are You Doing All of These Things?
Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in real eastate photography. Investing in a professional realestate Read More
How to Generate Referrals From Existing Clients – The Mindset of the Wealthy
Creating referral-worthy buying and selling experiences is what will both create and sustain your career as a luxury real estate agent. Here, we share some tips on how to generate Read More
How to Find Wealthy Clients When You Don’t Know Where to Start
Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself Read More