If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ready. Each year, Read More
3 Ways to Become a Dominant Force in This Transitioning Market
Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any profession requires a mixture of knowledge, Read More
Your Personal Sanctuary: 6 Bathroom Trends for 2019
Now that 2019 is well underway it’s time to dig into the current trends and discover the new ideas people are raving about this year. One big room to focus Read More
Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends
The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More
TRENDING: Luxury’s Hottest Amenities
In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More
How to Decorate with Geometric Patterns
Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Top Luxury Design Trends You Need To Know For 2019
With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More
Luxury Market Report Reveals KEY Features in Luxury Communities
November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More
Luxury Market Report Takes a Hard Look at the Current Market
As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More
Posh Plaid Design Ideas to Warm Up Your Home
Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers continue to feature plaid on their fashion Read More
Cozy Up to Fall with these Luxury Breakfast Rooms
As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today’s top interior designers. Nick Olsen pinpoints the fall palette in this Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
How Women are Influencing the Face of Luxury Real Estate in the Modern Era
According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More
September’s Luxury Market Report: The Big, The BOLD, and The Brave
While nothing dramatic has changed in terms of significant sales, price trends or fluctuations, we’ve seen a big trend and brave choices by way of property ownership types and locations, Read More
SUMMER SHOWCASING TIPS CLIENTS LOVE
Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you think of cookouts with the entire Read More
MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS
High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all else. While people of affluence are willing to Read More
7 Tips for Attracting UHNW Individuals
Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. Typically known to have upwards of Read More
March Luxury Market Report
As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To
In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs of the Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
The Top 7 Luxury Home Trends for 2018 you Need to Bookmark
While minimalism, the driving force of home decor over the past decade, still reigns primarily, luxury homes have continued to evolve and shift. With affluent clients, we see an overall Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More
The Path to Becoming a Top Performing Luxury Real Estate Professional
Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is essential, no matter the stage, to understand Read More
What are Luxury Consumers Talking About?
In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumables. What do we mean by this? Things, or Read More
Keeping Tabs: The Essential Luxury Insight Resource List
As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create “good ethos” and connect with the luxury buyer. Communicating that Read More
It’s In the Bag
A Kate Spade store interior. The Americana iconography and pop colors attract a coveted market segment attractive to luxury brands. Image source Pinterest. Kate Spade, the American fashion house known Read More
Family Matters: Why Family Offices Matter for Real Estate Professionals
The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family’s wealth. Image source Mithun, Inc Family offices are Read More
From Carbon Footprints to Your Client’s Blueprints
Luxury home buyers have become increasingly sensitive to their carbon footprint, allowing architects and engineers to use innovative processes and materials in creating and renovating high-end homes. Staying on top of Read More
The San Pellegrino Effect: Wealth, Cuisine and Travel
The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are planned around a Read More
Add This To Your Client’s Wish List: Luxury Panic Room
No longer just a novelty or for the wealthy recluse, safe rooms, or panic rooms, have entered the mainstream with many affluent clients considering them a necessity when searching for Read More