In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the Read More
November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends
As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report Read More
Static Market leads to Focus on Future Trends – Part 2
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More
Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer
As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other sprawling estates Read More
October Luxury Market Report Summary: The Growing Appeal of Emerging Markets
Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and aging baby boomers look to downsize, areas Read More
“Not In My Market!”: A CLHMS Member Weighs In On Business Insider’s Luxury Market Warnings
When 17-year, luxury real estate agent and expert instructor at The Institute, Tami Simms saw the recent Business Insider article warning that a decline in luxury real estate sales could Read More
Adapting to Real Estate Trends in the Luxury Market
In life and real estate, change is the only constant. We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, Read More
How to Compete With Listing Portals in 2020
If you’re considering a transition into the luxury home market or planning to start a real estate business, now may be the best time to take the first step. With Read More
October Luxury Market Report – A Static Market leads to Focus on Future Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
A Summary of Our September Luxury Insight Report: The Changing Face of Luxury Real Estate
Our September Luxury Insights Report revealed that the market of grand ceilings and dramatic floor plans is slowly but surely becoming more practical and discreet. As millennials are expected to Read More
September Luxury Market Report – The Changing Face of Luxury
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Luxury and the “Tiny House” Movement
There is an interesting movement taking place in the housing market, it’s a new niche called “Tiny Homes”. Made all the more popular by TV shows such as Tiny House Hunters, Tiny Read More
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More
Outdoor Living Trends for Luxury Properties
In many markets, the outdoor spaces of a home are as important as the indoor spaces. Indeed, in some areas, outdoor spaces function as additional rooms of the home. They Read More
To Stage or Not to Stage your Luxury Listing
We’ve all had some listings that were overcrowded, outdated, and otherwise unattractive. For a small starter home or condo in that condition, you might choose to neutralize the interior by Read More
“The Experience” In the Luxury Real Estate Market Is Just As Important As The Home Itself
The Luxury Real Estate Market in North America continues to grow, seeing shifts not only in the luxury market but in the overall market, finding its new norm and slowing Read More
6 Summer Activities of the Affluent
Want to see and be seen with your affluent clients? One of the simplest ways to start building a network is to participate in recreational activities that high net worth Read More
What High-End Real Estate Agents Can Learn from Luxury Pop-Up Stores
In the last twenty years, many retailers have seen their business model turned upside down. The giant mega-malls that defined so much of the culture and the commercial landscape a Read More
Factors to Consider When Investing in High-End Real Estate
Have you been considering an investment in high-end real estate? There are many different investment strategies that could factor into your decision to purchase a high-end property. As opposed to Read More
8 Mother’s Day Gift Ideas for the High-End Real Estate Professional/Mom
Being a mother is a full-time job, but for moms who work in real estate, especially upper-tier real estate, it can feel like having two full-time jobs at once! This Read More
Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry
Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers found that affluent millennials have a Read More
The Demand for High-End “Green” Homes Continues
As more affluent buyers are looking to reduce their carbon footprint, eco-friendly, or “green,” amenities are a must in high-end homes. But this is more than just having energy-saving light Read More
Latest philanthropic trends of the high-net-worth individual
Part of being a successful real estate professional in the upper-tier real estate market is knowing your clientele. What motivates them? How and where do they spend their time and Read More
7 Trendy Kitchen Updates to Make This Year
Whether you’re looking to enrich your daily experience or update your home for resale, kitchens are an ideal place to start. Luckily 2019 brings plenty of new ways to update Read More
5 Qualities Luxury Buyers Expect From You
It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals Read More
Wallpaper is Back: Top 6 Wallpaper Trends Right Now
Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boardrooms, kitchens to lobbies, coffee Read More
Iconic Lighting That’s Trending in 2019
As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason original designs are copied. The original producers take time to work out the design details and proportions and Read More
Top Smart Home Trends for 2019
If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ready. Each year, Read More
3 Ways to Become a Dominant Force in This Transitioning Market
Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any profession requires a mixture of knowledge, Read More
Your Personal Sanctuary: 6 Bathroom Trends for 2019
Now that 2019 is well underway it’s time to dig into the current trends and discover the new ideas people are raving about this year. One big room to focus Read More
Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends
The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More
TRENDING: Luxury’s Hottest Amenities
In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More
How to Decorate with Geometric Patterns
Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Top Luxury Design Trends You Need To Know For 2019
With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More
Luxury Market Report Reveals KEY Features in Luxury Communities
November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More
Luxury Market Report Takes a Hard Look at the Current Market
As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More
Posh Plaid Design Ideas to Warm Up Your Home
Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers continue to feature plaid on their fashion Read More
Cozy Up to Fall with these Luxury Breakfast Rooms
As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today’s top interior designers. Nick Olsen pinpoints the fall palette in this Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
How Women are Influencing the Face of Luxury Real Estate in the Modern Era
According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More
September’s Luxury Market Report: The Big, The BOLD, and The Brave
While nothing dramatic has changed in terms of significant sales, price trends or fluctuations, we’ve seen a big trend and brave choices by way of property ownership types and locations, Read More
SUMMER SHOWCASING TIPS CLIENTS LOVE
Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you think of cookouts with the entire Read More
MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS
High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all else. While people of affluence are willing to Read More
7 Tips for Attracting UHNW Individuals
Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. Typically known to have upwards of Read More
March Luxury Market Report
As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To
In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs of the Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More