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How to Break Into the Luxury Real Estate Market (Even If You’re Not Rich)

the Institute April 2, 2021 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Wondering how to break into the luxury real estate market if you’re not already rich and successful? Turns out, it’s a common apprehension for many people considering a new career Read More

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3 Ways to Improve Your Luxury Real Estate Listing Copy

the Institute March 26, 2021 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 6 Comments

What comes to mind when you think about luxury real estate marketing? Maybe it’s high-quality photography or opulent open houses? But what about great listing copy? While it’s true upper-tier Read More

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Getting Real Estate Listings Now

the Institute February 24, 2021 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Getting real estate listings is the one thing that great agents can never have enough of. In the upper tier, this is especially important. Even though inventory in your market Read More

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3 Ways to Make More Money as a Real Estate Agent In the Luxury Market In 2021

the Institute February 19, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 0 Comments

If you’ve ever wondered how to make more money as a real estate agent, you’ve probably already figured out transitioning to the luxury real estate market is a smart first Read More

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Building Rapport in the Luxury Real Estate Market

the Institute February 10, 2021 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

The thing that really separates a fantastic salesperson from an average salesperson is building rapport — their ability to persuade, inspire, and motivate a prospect to take action. Often when Read More

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How to Sell Million Dollar Homes As a New Luxury Real Estate Professional

the Institute February 5, 2021 All, Become a Luxury Professional, Luxury Home Selling Tips 2 Comments

The million dollar question as a new luxury real estate professional is how to sell million dollar homes. It feels like a paradox, doesn’t it? Most people believe that to Read More

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Sales Versatility – You Have More Power To Persuade Than You Think You Do!

the Institute January 27, 2021 All, How to Work With Wealthy Clients, Luxury Home Selling Tips 1 Comment

Before we dive into sales versatility, I want to share with you one of my favorite affirmations… “Our job as a great salesperson is to help our prospects overcome their Read More

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How to Drive Maximum Traffic to Your Next Open House (Even If It’s Virtual!)

the Institute January 22, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

There’s no doubt the pandemic has changed the real estate world. However, open houses — whether in-person or virtual — still remain one of the most valuable ways to drive Read More

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12 Tips for Becoming a Successful Real Estate Professional in the Luxury Market

the Institute January 5, 2021 All, Become a Luxury Professional, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

Ever wonder how in the world one becomes a successful real estate agent in the luxury market? You’re not alone. The luxury real estate market often has an air of Read More

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Estate Of Mind Podcast Highlight: Case Study on a Luxury Real Estate Auction with Maverick Commins and Jennie Heal

the Institute December 28, 2020 All, Luxury Home Marketing Strategy, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, it’s certainly not the Read More

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3 Luxury Staging Trends to Take “Center Stage” In 2021

the Institute December 15, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 1 Comment

Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of Read More

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Prospecting for Luxury Expired Listings? 3 Critical Game Changers for Getting to “Yes”

the Institute December 8, 2020 All, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listings, that’s exactly what you’re Read More

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Why Building Your Luxury Brand Image is So Important

the Institute November 4, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Read More

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How to Select Your Luxury Real Estate Market Area of Focus

the Institute October 21, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More

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The October Luxury Market Report

the Institute October 16, 2020 All, Institute Community, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the Read More

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How Can Luxury Real Estate Professionals Automate Their Business Without Losing Their Personal Touch?

the Institute October 16, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

The internet has made “automating your business” an attractive concept for entrepreneurs — but how do you do that when your business is based around creating and nurturing relationships? To Read More

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Luxury Staging Tips With Expert Luxury Home Stager Lori Pedersen

the Institute October 13, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

How do you stage luxury homes for sale in 2020? What’s working and what’s not? To get the best and latest luxury staging tips of 2020, we turned to Certified Read More

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Is Geographic Farming Right for You?

the Institute October 7, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will take a long time for you Read More

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3 Tips for New Luxury Professionals for Winning Listings: An Interview With Jamie Huggins

the Institute October 2, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Working as a listing agent has its perks… A more structured schedule, higher commissions, and a whole world of expired listings to prospect. But what if you’re a brand new Read More

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What Sellers Really Want from a Listing Agent

the Institute September 23, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?” Sellers want to be heard Sellers today have access to information Read More

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September Luxury Market Report Summary: Luxury Buyer Trends For Fall 2020

the Institute September 22, 2020 All, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

The face of luxury real estate is changing, and it has never been a more interesting time to be a Certified Luxury Home Marketing Specialist. This month’s Luxury Market Report Read More

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Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]

the Institute September 18, 2020 All, Become a Luxury Professional, How to Work With Wealthy Clients, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole different set of rules than working Read More

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Building Your Agent Referral Network

the Institute September 9, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 4 Comments

During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More

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Virtual Open Houses Create New Opportunities In Luxury Real Estate Market

the Institute August 26, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual Read More

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Are Luxury Real Estate Auctions the Secret to Accelerating Your Listings?

the Institute August 14, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Very much unlike fine wine, real estate listings don’t age well. So how do you improve your chances of achieving a swift and successful sale? To answer that question, we Read More

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Thriving in a Shift

the Institute May 20, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 4 Comments

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More

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36 Tips for Getting Listings Sold

the Institute April 22, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 9 Comments

1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More

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Ditch the Pitch – Sales Practice Program

the Institute April 16, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 2 Comments

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More

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Script to Handle the Question: What Work Should I Do To The Home Before Selling?

the Institute April 8, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips 2 Comments

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended Read More

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Two Types of Blog Content For Luxury Realtors That Practically Write Themselves

the Institute March 24, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More

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Setting the Expectation Conversation Once the Listing is Signed

the Institute March 11, 2020 All, Luxury Home Selling Tips 2 Comments

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3 Ways to Build Trust With Sellers

the Institute January 14, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up when we interview top-performing, CLHMS-certified Read More

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certified luxury home marketing specialist

the Institute December 27, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re not alone. Influencer marketing is a fairly Read More

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The Right Way to Ask for Testimonials and Why It’s Important

the Institute December 24, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for Read More

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3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy

the Institute December 20, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of Read More

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Increasing Conversions at Luxury Open Houses

the Institute December 18, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More

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How to Nurture Client Relationships After the Transaction

the Institute December 17, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we talk about real estate Read More

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3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now

the Institute December 13, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and Read More

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How Your Online Content Nurtures Relationships in the Luxury Market

the Institute December 6, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the Read More

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November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends

the Institute November 29, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report Read More

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Adapting to Real Estate Trends in the Luxury Market with Jordan Ayan

the Institute November 22, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M in active listings in his Read More

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Before You Drop the Price On a Slow-Moving Listing, Consider These Alternatives

the Institute November 19, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings Read More

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Static Market leads to Focus on Future Trends – Part 2

the Institute November 18, 2019 All, In the News, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends, Research & Statistics 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More

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Creating Urgency in a Buyer’s Market

the Institute November 12, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate market trends are showing that most Read More

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Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer

the Institute November 5, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other sprawling estates Read More

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October Luxury Market Report Summary: The Growing Appeal of Emerging Markets

the Institute October 29, 2019 All, Luxury Home Selling Tips, Luxury Trends 1 Comment

Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and aging baby boomers look to downsize, areas Read More

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3 Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing

the Institute October 22, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last month, some of the highest-performing Read More

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Adapting to Real Estate Trends in the Luxury Market

the Institute October 18, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

In life and real estate, change is the only constant.  We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, Read More

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Real Estate Branding in the Luxury Home Market

the Institute October 11, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your online presence. With most luxury home marketing happening Read More

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Holding The Line On The Commission Dollars You Deserve 

the Institute October 9, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More

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