“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
Introduction to Web 3.0 and Why You Should Care
You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or surprised Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
Not All Luxury Real Estate Agents Are Created Equal
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
Why We Love Facebook for Luxury Home Agents and You Should Too
In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platform, Facebook plays a critical role Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
Selling Luxury Homes with Confidence is an Art Form
Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represents. Knowing a client’s Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More