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The Right Way to Ask for Testimonials and Why It’s Important

the Institute December 24, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for Read More

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3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy

the Institute December 20, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of Read More

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Increasing Conversions at Luxury Open Houses

the Institute December 18, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More

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How to Nurture Client Relationships After the Transaction

the Institute December 17, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we talk about real estate Read More

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3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now

the Institute December 13, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and Read More

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How Your Online Content Nurtures Relationships in the Luxury Market

the Institute December 6, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

In 2020 and beyond, having a clear understanding of how digital marketing can grow your business will be vital to your success. Adapting to real estate market trends in the Read More

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November Luxury Insights Report Summary: How Secondary Markets & Technology Are Driving Luxury Trends

the Institute November 29, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

As 2019 is quickly coming to a close, we can’t ignore that we’ve already firmly stepped foot into a new era of luxury real estate. Our November Luxury Market Report Read More

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Adapting to Real Estate Trends in the Luxury Market with Jordan Ayan

the Institute November 22, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M in active listings in his Read More

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Before You Drop the Price On a Slow-Moving Listing, Consider These Alternatives

the Institute November 19, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Adapting to real estate trends in the luxury market takes some creativity, especially in a static market. Seeing the “days on market” creep up higher and higher on your listings Read More

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Static Market leads to Focus on Future Trends – Part 2

the Institute November 18, 2019 All, In the News, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends, Research & Statistics 1 Comment

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report looks Read More

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Creating Urgency in a Buyer’s Market

the Institute November 12, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

A static luxury real estate market begs the question, how can we increase an overall sense of urgency in today’s luxury buyers? Real estate market trends are showing that most Read More

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Selling Quality Over Quantity: Marketing to Today’s Luxury Buyer

the Institute November 5, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

As we head into 2020 one thing is for sure: the luxury home market is not what it used to be. Mega mansions, luxury ranches, penthouses, and other sprawling estates Read More

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October Luxury Market Report Summary: The Growing Appeal of Emerging Markets

the Institute October 29, 2019 All, Luxury Home Selling Tips, Luxury Trends 1 Comment

Our October Luxury Insights Report shows that emerging markets are leading the way in luxury real estate. As millennial real estate buyers and aging baby boomers look to downsize, areas Read More

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3 Strategies Top Luxury Real Estate Agents Use to Market a Slow-Moving Listing

the Institute October 22, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

It’s easy to overanalyze a slow-moving listing. Is it the photography? The ad copy? The price? Your skills as a luxury real estate agent? Last month, some of the highest-performing Read More

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Adapting to Real Estate Trends in the Luxury Market

the Institute October 18, 2019 All, Luxury Home Selling Tips, Luxury Trends 0 Comments

In life and real estate, change is the only constant.  We spoke to CLHMS member Patrick Ryan, the owner and luxury condo expert behind Genuine Real Estate in Chicago, IL, Read More

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Real Estate Branding in the Luxury Home Market

the Institute October 11, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

These days, virtually every buyer starts their home-buying journey online—which is why it’s more important than ever to pay attention to your online presence. With most luxury home marketing happening Read More

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Holding The Line On The Commission Dollars You Deserve 

the Institute October 9, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 1 Comment

Most sellers know more than one real estate agent, and most will interview multiple agents before making a selection. It also goes without saying that most will, at some point, Read More

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3 Wealthy Client Personas and How to Work With Them

the Institute October 4, 2019 All, Luxury Home Selling Tips, Luxury Lifestyles 0 Comments

There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and Read More

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Luxury Real Estate Photography Tips: Are You Doing All of These Things?

the Institute September 27, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in real eastate photography. Investing in a professional realestate Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two

the Institute September 25, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More

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How to Find Wealthy Clients When You Don’t Know Where to Start

the Institute September 13, 2019 All, Luxury Home Selling Tips, Networking Tips, Uncategorized 1 Comment

Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself Read More

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Member Spotlight – Elizabeth McQueen

the Institute September 12, 2019 All, Become a Luxury Professional, Cool Stuff, In the News, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 3 Comments

This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More

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Pricing Property in a Shifting Market and Selling the Tough to Sell – Part One

the Institute September 10, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 4 Comments

Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to take some listings Read More

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Modern Geographic Farming Methodology

the Institute August 28, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 2 Comments

“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More

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5 Milestone Strategies for success in the upper-tier market

the Institute August 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional?  No matter your stage, the following milestones should be part of your Read More

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the Institute August 14, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 0 Comments

Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More

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Member Spotlight – Jack Miller

the Institute August 13, 2019 All, Become a Luxury Professional, Institute Community, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 1 Comment

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More

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How to Communicate Effectively with the Affluent

the Institute August 6, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips 5 Comments

How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More

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5 Creative Ways to Market Your Luxury Home

the Institute July 31, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends, Networking Tips 0 Comments

Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More

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Pre-listing Remodeling in Luxury Real Estate: Yay or Nay?

the Institute July 9, 2019 All, Luxury Home Selling Tips 1 Comment

For luxury homebuyers, the desire to purchase a home requiring renovations is becoming a thing of the past. Today’s affluent real estate shoppers are looking for turnkey, move-in ready properties Read More

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Listing Price vs. Listing Timing: Which is more important?

the Institute June 27, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 5 Comments

One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on timing as Read More

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Secret World of the Rich and Famous: Attributes of the Wealthy

the Institute June 25, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles 1 Comment

Part of working in high-end real estate is the ability to understand and identify key characteristics of your high-net-worth clients. Though these individuals are people, just like anyone else, they Read More

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How to Write Copy That Sells High-End Homes

The Institute May 7, 2019 All, Luxury Home Selling Tips 2 Comments

Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-professional tone is a challenge in itself, let alone Read More

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5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You

the Institute January 22, 2019 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 24 Comments

Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More

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Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends

the Institute January 16, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends, Research & Statistics 0 Comments

The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More

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How the Wealthy Select a Luxury Realtor®

the Institute January 8, 2019 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined just a few of the most important Read More

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The Top 5 Locations for Second Homes in North America

the Institute January 7, 2019 All, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 1 Comment

Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More

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The Three Influencers to look for in a Multi-Level Sale

the Institute December 18, 2018 All, Luxury Home Selling Tips 0 Comments

When dealing in luxury real estate, you will often find that a sale may be multi-level – in other words, you may not be working directly with the buyer or Read More

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Get a Head Start on the Holidays with these Luxury Selling Tips

the Institute November 30, 2018 All, Luxury Home Selling Tips 0 Comments

The holidays can be a challenging time when selling home – clients still wish to have their homes appropriately adorned to celebrate the time of year, but as their Realtor, Read More

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Luxury Market Report Takes a Hard Look at the Current Market

the Institute November 21, 2018 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 1 Comment

As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More

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Questions to Ask before your First Listing Appointment

the Institute October 24, 2018 All, Become a Luxury Professional, Luxury Home Selling Tips 11 Comments

When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More

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FALL in LOVE with Selling Your Home this Season!

the Institute October 5, 2018 All, Luxury Home Selling Tips, Uncategorized 0 Comments

Many believe that Fall is a hard season to sell a home – but if you embrace the season and follow these tips you may just find out how you Read More

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How Women are Influencing the Face of Luxury Real Estate in the Modern Era

the Institute October 2, 2018 All, Become a Luxury Professional, Luxury Home Selling Tips, Luxury Trends, Research & Statistics 5 Comments

According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More

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Photography Secrets that SELL a Home

the Institute September 20, 2018 All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Uncategorized 0 Comments

There is an old saying that, “Photography is worth 1000 words,” and this could not be truer when it comes to luxury real estate. The right photography could be the Read More

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How to Make Your Luxury Listing Stand Out

the Institute September 5, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 2 Comments

The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “WOW” factor but also implement marketing strategies Read More

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What Motivates the Wealthy to Invest in Real Estate?

the Institute August 30, 2018 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Wealthy individuals have been investing in Real Estate for centuries, from the acquisition of land to high-end luxury condos. Motivations for investment however, tend to differ from client to client. Read More

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SUMMER SHOWCASING TIPS CLIENTS LOVE

the Institute June 22, 2018 All, Luxury Home Selling Tips, Luxury Trends 4 Comments

Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you think of cookouts with the entire Read More

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10 Ways to Increase Productivity at Work

the Institute April 5, 2018 All, Become a Luxury Professional, Cool Stuff, Luxury Home Marketing Tips, Luxury Home Selling Tips, Research & Statistics, Uncategorized 2 Comments

If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! Many people find their days Read More

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Creating a Multi-Tier Marketing Plan (Tier 3)

the Institute April 2, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Networking Tips, Uncategorized 1 Comment

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More

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Marketing to the UHNW Consumer: What You Need to Know

the Institute March 29, 2018 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Lifestyles, Networking Tips, Uncategorized 1 Comment

In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More

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