There are plenty of misconceptions when it comes to working with wealthy clients, but one that can hurt your chances of creating referral-worthy experiences is assuming that all affluent and Read More
Luxury Real Estate Photography Tips: Are You Doing All of These Things?
Sometimes, the only difference between listings that sell quickly and ones that sit on the market for months is the difference in real eastate photography. Investing in a professional realestate Read More
Pricing Property in a Shifting Market and Selling the Tough to Sell – Part Two
In my last blog, I talked about pricing and selling tough to sell properties. Many readers reached out with great comments about how much they enjoyed the blog. Also, many Read More
How to Find Wealthy Clients When You Don’t Know Where to Start
Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself Read More
Member Spotlight – Elizabeth McQueen
This month our Member Spotlight series introduces Elizabeth McQueen of Vancouver, BC, Canada. Following up on Elizabeth’s success as the winner of The Institute’s award for the Best Marketing Strategy in Read More
Pricing Property in a Shifting Market and Selling the Tough to Sell – Part One
Pricing unique homes is never an easy task, and a shifting market makes it even more difficult. In a shifting market you will most likely have to take some listings Read More
Modern Geographic Farming Methodology
“You gotta farm, it won’t do you any harm, and in fact it might even give you charm!” My first day as a real estate agent I walked into the Read More
5 Milestone Strategies for success in the upper-tier market
Are you just stepping into the upper-tier real estate market or already a successful luxury real estate professional? No matter your stage, the following milestones should be part of your Read More
Expired Listings…A Great Way to Break into The High-End Market As we see the market shifting across the nation, high-end homes are starting to sit on the market longer. Inventory Read More
Member Spotlight – Jack Miller
Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely equipped Read More
How to Communicate Effectively with the Affluent
How many times have you heard the words “if only there had been better communication”? If you want to work with affluent buyers and sellers then learning the art of Read More
5 Creative Ways to Market Your Luxury Home
Having difficulty selling your luxury home? High-end real estate can be both financially rewarding and challenging to sell. Factors outside of your control, like the economy and market in which Read More
Pre-listing Remodeling in Luxury Real Estate: Yay or Nay?
For luxury homebuyers, the desire to purchase a home requiring renovations is becoming a thing of the past. Today’s affluent real estate shoppers are looking for turnkey, move-in ready properties Read More
Listing Price vs. Listing Timing: Which is more important?
One of the most difficult decisions a real estate agent needs to make is when to put a listing on the market. However, putting too much emphasis on timing as Read More
Secret World of the Rich and Famous: Attributes of the Wealthy
Part of working in high-end real estate is the ability to understand and identify key characteristics of your high-net-worth clients. Though these individuals are people, just like anyone else, they Read More
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-professional tone is a challenge in itself, let alone Read More
5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You
Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More
Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends
The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More
How the Wealthy Select a Luxury Realtor®
When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined just a few of the most important Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Three Influencers to look for in a Multi-Level Sale
When dealing in luxury real estate, you will often find that a sale may be multi-level – in other words, you may not be working directly with the buyer or Read More
Get a Head Start on the Holidays with these Luxury Selling Tips
The holidays can be a challenging time when selling home – clients still wish to have their homes appropriately adorned to celebrate the time of year, but as their Realtor, Read More
Luxury Market Report Takes a Hard Look at the Current Market
As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More
Questions to Ask before your First Listing Appointment
When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More
FALL in LOVE with Selling Your Home this Season!
Many believe that Fall is a hard season to sell a home – but if you embrace the season and follow these tips you may just find out how you Read More
How Women are Influencing the Face of Luxury Real Estate in the Modern Era
According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More
Photography Secrets that SELL a Home
There is an old saying that, “Photography is worth 1000 words,” and this could not be truer when it comes to luxury real estate. The right photography could be the Read More
How to Make Your Luxury Listing Stand Out
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “WOW” factor but also implement marketing strategies Read More
What Motivates the Wealthy to Invest in Real Estate?
Wealthy individuals have been investing in Real Estate for centuries, from the acquisition of land to high-end luxury condos. Motivations for investment however, tend to differ from client to client. Read More
SUMMER SHOWCASING TIPS CLIENTS LOVE
Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you think of cookouts with the entire Read More
10 Ways to Increase Productivity at Work
If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! Many people find their days Read More
Creating a Multi-Tier Marketing Plan (Tier 3)
As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More
Marketing to the UHNW Consumer: What You Need to Know
In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More
March Luxury Market Report
As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
Creating a Multi-Tier Marketing Plan (Tier 2)
A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More
7 Top Luxury Marketing Strategies for 2018
1. User friendly Website In this digital day and age, it is so important to build and grow a solid online presence, but not just any online presence. Your clients Read More
HOW TO BREAK INTO LUXURY REAL ESTATE
“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
Introduction to Web 3.0 and Why You Should Care
You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or surprised Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
Not All Luxury Real Estate Agents Are Created Equal
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
Why We Love Facebook for Luxury Home Agents and You Should Too
In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platform, Facebook plays a critical role Read More