The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Estate Of Mind Podcast Highlights: Luxury Staging With Lori Pedersen and Kofi Nartey
Joining us in our latest episode of Estate of Mind are two brilliant minds in luxury real estate, Lori Pedersen, and Kofi Nartey. Lori is a highly sought after stager Read More
The Luxury Marketing Blueprint: The Framework That Will Change Your Business
Want to learn how to become a luxury real estate agent? Imagine having a step-by-step blueprint to show you exactly how to work with luxury clients, build your brand, build Read More
Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes
What’s just as important as marketing luxury homes? Knowing how to work with luxury clients. Money, power, and fame can be intimidating, which is why there’s less competition in the Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the Read More
May Luxury Market Report Summary: “Pause” Not “Panic”
Has the pandemic already shifted the geographic trends in the luxury home market? The May Luxury Market Report reflects some of the immediate changes in trends agents are seeing in Read More
10X Your Lead Generation!
For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and economic crisis has impacted Read More
A Luxury Livestream Review With Luxury Professional Riette Jenkins
Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fine-tune your luxury real estate marketing strategy Read More
5 Types of Luxury Real Estate Social Media Posts That Grab Attention And Grow Your Influence
Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them online. Interestingly, most agents find it Read More
Millennial Home Buying Trends in the 2020 Luxury Real Estate Market
Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real Read More
Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy
Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an Read More
Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow
We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a Read More
How to be a Powerful Presenter
One of the most important skills sales professionals need to possess is the ability to be a powerful presenter. I’ve made a list for you, of a few things that Read More
3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people Read More
36 Tips for Getting Listings Sold
1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
March Luxury Market Report Summary: Getting To Know Very High Net Worth Individuals
As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These clients possess a few distinct differences from their Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong
Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success Read More
Two Types of Blog Content For Luxury Realtors That Practically Write Themselves
Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More
3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)
Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras Read More
5 Benefits of Sharing a Monthly Market Report With Your Network
With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More
The Dos and Don’ts of Networking With Other Real Estate Agents
Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More
Estate Of Mind Podcast Highlights: Luxury Live with Special Guest Louise Guido
Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get more listings and successfully market Read More
3 Real Estate Marketing Trends You Shouldn’t Ignore in Your Luxury Listings
Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close as to their asking price as possible, knowing exactly what Read More
Mastering the Art of Relationship-Building in Luxury Real Estate
Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success means cultivating meaningful connections with your clients and Read More
The Importance of Continuing Education for Luxury Real Estate Agents
In an ever-changing market, stagnation is the enemy of luxury real estate success. If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More
3 Types of Valuable Online Content for Luxury Real Estate Agents
If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More
January Luxury Market Report Summary: Market On the Rise
It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report reveals that luxury home Read More
Institute President Diane Hartley Shares 3 Simple Ways to Improve Your Luxury Home Marketing Strategy
Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to Read More
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate Read More
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More
The Best Marketing, Client, and Professional Development Strategies of 2019: From Our Member Spotlights
Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebrate their achievements. With every interview, we learn more Read More
2020 – Ready to Go
2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and see” period may Read More
3 Ways to Build Trust With Sellers
Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up when we interview top-performing, CLHMS-certified Read More
3 Things Luxury Real Estate Agents Can Outsource to Grow Their Business
Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is Read More
December Luxury Market Report Summary: The Era of Holistic Living and Millennial Buyers
As the year and decade comes to a close, we find ourselves in an exciting time for luxury real estate. December’s Luxury Market Report shows that we are at the Read More
certified luxury home marketing specialist
If you’ve ever wondered how to sell a luxury listing using influencer marketing, or wondered how other agents are using it successfully, you’re not alone. Influencer marketing is a fairly Read More
The Right Way to Ask for Testimonials and Why It’s Important
Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for Read More
3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy
Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of Read More
Increasing Conversions at Luxury Open Houses
Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More
How to Nurture Client Relationships After the Transaction
Here’s a staggering stat: According to NAR, 88% of homebuyers say they would use their real estate agent again, but only 11% actually do. When we talk about real estate Read More
3 Ways to Improve Your Luxury Real Estate Listing Copy Right Now
With a flood of new luxury listings coming online every day, it can be difficult to make yours stand out. Most luxury real estate agents realize that high-quality photography and Read More
How to Work your Feeder Markets
In today’s fast-paced and growing transient market understanding the locations from where your buyers are moving could become a significant differentiator in the success of your business. The first step Read More
When Do You Hire Your First Assistant?
The simple answer is that you should hire your first assistant when you are ready to be a full-time salesperson and when you can afford to hire one. The real Read More
Member Spotlight: Christine and Carl Battista
Becoming a successful real estate agent looks different for everyone, but some stories are truly astounding. Unlike most real estate success stories, Christine and Carl Battista’s started their career in Read More
How A Photo Canvas Helped Launch a Career in Luxury Real Estate
What’s the most innovative way to launch a career in luxury real estate? For Jake Kuiper, an Institute for Luxury Home Marketing alumni and founder of Twin Cities Luxury, that Read More
Adapting to Real Estate Trends in the Luxury Market with Jordan Ayan
Although Jordan Ayan’s venture into luxury real estate started just two years ago, he has already done $22M in closed volume and has another $17M in active listings in his Read More