Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers continue to feature plaid on their fashion Read More
Inspiration and Innovation Brings Clarity in an Uncertain Market
This year’s Leaders in Luxury, The Institute for Luxury Home Marketing’s Members Only event, brought home a thoughtful yet insightful agenda while adding the genius of improvisation to a setting Read More
How Can a Luxury Designation Transform Your Business into Liquid Gold?
The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular status.” A professional in any business Read More
Cozy Up to Fall with these Luxury Breakfast Rooms
As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today’s top interior designers. Nick Olsen pinpoints the fall palette in this Read More
How to Make Your Luxury Social Media Channels 10x More Effective
According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers Read More
Haunted Mansions: 7 of America’s Deadliest Estates
For centuries we have been fascinated by stories of the paranormal. Legends have been passed down from generation to generation, some tales more twisted than others. Each season millions of Read More
Ready to add STARDUST to your Business?
AND SO A STAR WAS BORN…….Now it’s your turn to SHINE! Audrey Hepburn became synonymous with the terms elegance and captivating, however she saw herself as average looking, if not Read More
Questions to Ask before your First Listing Appointment
When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
Luxury Market Report Reveals Buyer Diversity Amidst New Purchasing Trends
The luxury market remains steady and pretty much unwavering in this overarching review of the current median price for a luxury home – whether it’s attached or detached. The most significant trend Read More
FALL in LOVE with Selling Your Home this Season!
Many believe that Fall is a hard season to sell a home – but if you embrace the season and follow these tips you may just find out how you Read More
How Women are Influencing the Face of Luxury Real Estate in the Modern Era
According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More
Top 5 Ways to Connect with Your Luxury Audience
Making sure that you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy. As revealed in a previous blog: Top Secrets of Read More
Photography Secrets that SELL a Home
There is an old saying that, “Photography is worth 1000 words,” and this could not be truer when it comes to luxury real estate. The right photography could be the Read More
September’s Luxury Market Report: The Big, The BOLD, and The Brave
While nothing dramatic has changed in terms of significant sales, price trends or fluctuations, we’ve seen a big trend and brave choices by way of property ownership types and locations, Read More
Read all about it: The Most Prestigious Event for “Leaders in Luxury”
WHAT IS THIS LUXURY SHOWCASE Through a careful choreography of celebration, insight, and knowledge, from the stunning line-up of quality speakers to the exquisite surroundings, The Institute’s signature event has Read More
4 Keys to Leveraging your Success
Success isn’t something that comes about by coincidence, a happy accident or a stroke of luck. The reality is that long-lasting success is a learned skill that comes about from Read More
Exclusive Report on Billionaires’ Asset Holdings and Wealth Sources Provides Key Insights Into Luxury Community
In a recent exclusive report from Wealth-X, one of our premier preferred partners, they explored the drivers behind the major growth in billionaire performance. While this full report is only available Read More
How to Make Your Luxury Listing Stand Out
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “WOW” factor but also implement marketing strategies Read More
What Motivates the Wealthy to Invest in Real Estate?
Wealthy individuals have been investing in Real Estate for centuries, from the acquisition of land to high-end luxury condos. Motivations for investment however, tend to differ from client to client. Read More
Top Secrets of High Net Worth Individuals
When it comes to dealing with high net worth individuals, they are all unique. However, there are a few things they all have in common. They are all among the Read More
Must-Haves of a High-End Summer Home
One of the most asked questions this summer in luxury real estate has been, “What exactly are high net worth individuals seeking in their summer homes?” While each buyer is Read More
Our Luxury Market Report Offers Exclusive Insights into the World of Luxury Real Estate
2018 was predicted as the year of change – not just in North America but globally – for the luxury real estate market. This month’s report continues to look at Read More
Dramatic 70s to Cool Aesthetics – Revealing Stunning Interior Designs that Luxury Realtors are Reporting as Trending in 2018
Being in the know on luxury interior design trends is critical when dealing with your high-end clients. That’s why we’ve compiled this list of the top trends luxury realtors around Read More
#Hashtags for Luxury Realtors
Is your business marketing on Social Media? Do you wish your social posts were seen by more people? If so, you can make it easier for people to find and Read More
6 WAYS FOR REALTORS TO OPTIMIZE THEIR FACEBOOK MARKETING
It can be hard to know where to start when it comes to marketing yourself on Facebook – especially if you’re not a social media guru. That’s why we’ve Read More
4 LUXURY HOME TRENDS DOMINATING 2018
Trend 1: Wallpaper is Back With digitally printed paper being produced by small boutique wallpaper companies, gone are the days of wallpaper being something only found in your grandmother’s guest Read More
LEADERS IN LUXURY SCHEDULE ANNOUNCED
Each year, The Institute holds Leaders in Luxury, an event exclusively for Guild Members. This three day event features networking with prestigious real estate professionals, opulent surroundings, indulgent experiences and innovative Read More
SUMMER SHOWCASING TIPS CLIENTS LOVE
Summer brings to mind many images of happy days. Perhaps it’s sitting on the patio sipping cocktails with friends under an umbrella. Maybe you think of cookouts with the entire Read More
NETWORKING WITH THE INSTITUTE
The Institute for Luxury Home Marketing is the best online training source for real estate and luxury home market professionals available today. Apart from the thorough training and skill building Read More
SUCCESS AT THE HANDS OF FAILURE
Many well-known people throughout history suffered major failures before they ever saw success. Michael Jordan, Thomas Edison, Oprah Winfrey, and many other greats all fall into this category, experiencing life-changing Read More
MARKETING TO HNW CONSUMERS: WHAT LUXURY REAL ESTATE AGENTS CAN LEARN FROM LUXURY TRAVEL BLOGS
High net worth individuals, although known for pursuing a more lucrative lifestyle with high-end taste, have proven to value experiences above all else. While people of affluence are willing to Read More
7 Tips for Attracting UHNW Individuals
Ultra high net worth (UHNW) individuals, although they are financially in a category of their own, are still clients and customers like any other. Typically known to have upwards of Read More
Building Your Personal Brand in the World of Luxury Real Estate
A personal brand, in today’s world of business, is one of the most influential tools to use when marketing yourself as a professional. Building your personal brand doesn’t have to Read More
April in Review According to the Luxury Market Report
Spring is in full bloom and so is the North American luxury housing market. According to the Institute’s monthly luxury market report, the housing market was predicted to, at best, Read More
10 Ways to Increase Productivity at Work
If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! Many people find their days Read More
Creating a Multi-Tier Marketing Plan (Tier 3)
As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More
Marketing to the UHNW Consumer: What You Need to Know
In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More
March Luxury Market Report
As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
Creating a Multi-Tier Marketing Plan (Tier 2)
A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More
7 Top Luxury Marketing Strategies for 2018
1. User friendly Website In this digital day and age, it is so important to build and grow a solid online presence, but not just any online presence. Your clients Read More
10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To
In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs of the Read More
What to Know Before You Choose a Luxury Real Estate Training Program
Selling luxury products has always required a slightly different technique—whether it’s for luxury cars, retail or luxury real estate. It’s important to understand this “world of luxury,” especially its discerning Read More
HOW TO BREAK INTO LUXURY REAL ESTATE
“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More
LUXURY MARKET REPORT: Your Monthly Guide for Luxury Real Estate
“Luxury real estate led the general housing market out of the global recession. During that explosive upswing, we saw some of the largest year-over-year price gains ever.” – Diane Hartley, Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
The Top 7 Luxury Home Trends for 2018 you Need to Bookmark
While minimalism, the driving force of home decor over the past decade, still reigns primarily, luxury homes have continued to evolve and shift. With affluent clients, we see an overall Read More