Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely Read More
Top Strange Luxury Homes on the Market
There are a number of hidden gems on the market that could be life-changing for the right buyer. Unconventional properties offer a creative twist to the luxury real estate market, Read More
3 Cities: Market Differences and Similarities
Not all luxury markets in North America are created the same, but this month’s Luxury Market Report reveals that outside influences such as global economic uncertainty, social trends in desirability Read More
Habits of Highly Successful Upper-Tier Real Estate Agents
While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful upper-tier real estate professionals share. In fact, Read More
How to Write Copy That Sells High-End Homes
Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-professional tone is a challenge in itself, let alone Read More
Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry
Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers found that affluent millennials have a Read More
Home Storage Needs of the Affluent
Most people dream of having the finer things in life, but people don’t often talk about how to store them. Luxury items often require specialized care, whether it be a Read More
5 Home Vineyards That Will Make You Feel Like You’re in Tuscany
Fine wine is enjoyed by both “new” and “old” money clients alike. However, for those with a special affinity for wine, a simple wine cellar won’t cut it. As a Read More
The Demand for High-End “Green” Homes Continues
As more affluent buyers are looking to reduce their carbon footprint, eco-friendly, or “green,” amenities are a must in high-end homes. But this is more than just having energy-saving light Read More
Utilizing Data Leads to Better Luxury Real Estate Results
Even if you’re not much of a numbers person, using data to inform your moves in the high-end real estate market is more important than ever, the April 2019 Luxury Read More
Latest philanthropic trends of the high-net-worth individual
Part of being a successful real estate professional in the upper-tier real estate market is knowing your clientele. What motivates them? How and where do they spend their time and Read More
4 Social Media Musts for Upper-Tier Real Estate Agents
Having a strong social media presence is essential for any real estate professional, but it is especially true for those who work in the high-end real estate market. While social Read More
What $1 Million Will Buy You Across the U.S.
The kind of luxury homes you can buy for $1 million isn’t the same everywhere. The difference between the value of what you can get on the West Coast in Read More
5 Breathtaking Luxury Ranches for the Cowboy at Heart
Is your client looking for a country get-away? These luxury ranches, which are currently for sale as of this posting, will help you escape the hustle and bustle of the Read More
Value vs. Price: What Matters Most to Luxury Buyers
When selling a property, it’s often about how you frame the positive features that hook a luxury buyer. Though many potential buyers will focus on the price tag, it’s a Read More
Understanding New Money and Old Money
Regardless of how someone comes into being wealthy, the definition of wealth itself is usually a gray area. Many even measure wealth in intangible forms such as happiness rather than Read More
What to Know About Working With International Buyers
As a luxury real estate professional, international buyers could end up being your bread and butter. A recent article released by Forbes outlines the ten cities with the most billionaires, Read More
6 Bedroom Style Trends to Watch for in 2019
With 2019 well underway, we are seeing bedroom style trends that draw on influences from a number of different eras ranging from the 1980s, 1970s and even Art Deco styles. Bedrooms are following Read More
Luxury Market Report Uncovers Why the Luxury Market Might Be More Stable Than You Think
If gloomy rumors about the luxury real estate market have you nervous about what might be coming next, the latest data could come as a welcome relief. Statistics from The Read More
7 Trendy Kitchen Updates to Make This Year
Whether you’re looking to enrich your daily experience or update your home for resale, kitchens are an ideal place to start. Luckily 2019 brings plenty of new ways to update Read More
5 Qualities Luxury Buyers Expect From You
It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals Read More
Want Celebrity Clients? Here’s How to Work With Them
Ever wondered what it takes to work in real estate with celebrities? You need both an understanding of luxury and the unique lifestyle that celebrities pursue. Here are some tips Read More
Wallpaper is Back: Top 6 Wallpaper Trends Right Now
Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boardrooms, kitchens to lobbies, coffee Read More
3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent
Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More
Iconic Lighting That’s Trending in 2019
As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason original designs are copied. The original producers take time to work out the design details and proportions and Read More
Luxury Market Report Reveals Why Some Cities Are Bucking National Trends
Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019, according to our monthly Luxury Market Read More
Top Smart Home Trends for 2019
If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ready. Each year, Read More
3 Ways to Become a Dominant Force in This Transitioning Market
Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any profession requires a mixture of knowledge, Read More
Your Personal Sanctuary: 6 Bathroom Trends for 2019
Now that 2019 is well underway it’s time to dig into the current trends and discover the new ideas people are raving about this year. One big room to focus Read More
4 Psychology Tips for Working With Buyers
Think you know every psychology tip in the book? Well, working with luxury buyers might rearrange some of the things you thought you knew. Luxury buyers have a different mindset Read More
Top 5 Beach Destinations for Luxury Travelers
Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More
What to Know About Working With Affluent Buyers
Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More
10 Best Instagram Accounts in 2019 for Luxury Home Inspiration
Staying on top of the game when it comes to luxury real estate in 2019 means paying attention to what others in the marketplace are doing. Not only do you Read More
5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You
Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More
Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends
The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More
TRENDING: Luxury’s Hottest Amenities
In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More
How to Decorate with Geometric Patterns
Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More
How the Wealthy Select a Luxury Realtor®
When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined just a few of the most important Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Top Luxury Design Trends You Need To Know For 2019
With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More
The Institutes’s 2019 Forecast for the Luxury Home Market
As the year comes to a close, we wanted to take a step back and evaluate the current state of the real estate market and give you a forecast on Read More
The Three Influencers to look for in a Multi-Level Sale
When dealing in luxury real estate, you will often find that a sale may be multi-level – in other words, you may not be working directly with the buyer or Read More
Luxury Market Report Reveals KEY Features in Luxury Communities
November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More
Holiday Movie Magic: 7 Mansions You Can Purchase From Your Favorite Yuletide Films
The holidays truly are the most wonderful time of the year. The holiday season brings up memories of ribbons and bows; of department stores and homes trimmed in garland; of Read More
Creating a Multi-Tier Marketing Plan (Tier 3)
As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More
Hygge: The Scandinavian Solution for Happiness
Hygge is a term we have been hearing a lot – and for good reason! The Scandinavian-Nordic word has no English equivalent, and can best be described as a way Read More
Creating a Multi-Tier Marketing Plan (Tier 2)
A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More
Get a Head Start on the Holidays with these Luxury Selling Tips
The holidays can be a challenging time when selling home – clients still wish to have their homes appropriately adorned to celebrate the time of year, but as their Realtor, Read More
Creating a Multi-Tier Marketing Plan (Tier 1)
Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when Read More
Luxury Market Report Takes a Hard Look at the Current Market
As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More