If staying on task, completing your checklist, or managing your time between clients is a struggle for you, don’t worry. You are far from alone! Many people find their days Read More
Creating a Multi-Tier Marketing Plan (Tier 3)
As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More
Marketing to the UHNW Consumer: What You Need to Know
In the world of the luxury and UHNW consumer, some think pure drive and persistence is the golden ticket to closing profitable deals. But what studies and those who are Read More
March Luxury Market Report
As a useful resource and learning hub for luxury real estate professionals, the Institute for Luxury Home Marketing is proud to be able to contribute leading research and market knowledge Read More
5 Smart Upgrades for Today’s Connected Homes
By Guest Blogger: Arindam Paul The key component of smart homes and home automation is the Internet of Things (IoT). It has allowed us to connect our devices and home Read More
Creating a Multi-Tier Marketing Plan (Tier 2)
A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More
7 Top Luxury Marketing Strategies for 2018
1. User friendly Website In this digital day and age, it is so important to build and grow a solid online presence, but not just any online presence. Your clients Read More
10 Luxury Home Experiences Your HNW Clients Will Love Coming Home To
In a world of smart devices and technology, our living spaces have stepped up to the plate in order to keep up with the emerging trends and needs of the Read More
What to Know Before You Choose a Luxury Real Estate Training Program
Selling luxury products has always required a slightly different technique—whether it’s for luxury cars, retail or luxury real estate. It’s important to understand this “world of luxury,” especially its discerning Read More
HOW TO BREAK INTO LUXURY REAL ESTATE
“The training at the Institute for Luxury Home Marketing is a MUST for those wishing to get into the luxury home market AND those that have been in it for Read More
LUXURY MARKET REPORT: Your Monthly Guide for Luxury Real Estate
“Luxury real estate led the general housing market out of the global recession. During that explosive upswing, we saw some of the largest year-over-year price gains ever.” – Diane Hartley, Read More
Smart Homes and the Future of Luxury Home Selling
It seems almost everyone in today’s world has a smartphone or tablet glued to their hand. If you’re one of the many who spends hours a day on social media, Read More
Wealthy Millennials Have a Different Mindset
With their smartphones in hand and philanthropic mindset, Millennials have taken the world by storm over the last decade and are continuing to change the way our world looks at Read More
Facebook’s 2018 algorithm change is “good news” for Realtors®! Here’s how to maximize it.
In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
The Top 7 Luxury Home Trends for 2018 you Need to Bookmark
While minimalism, the driving force of home decor over the past decade, still reigns primarily, luxury homes have continued to evolve and shift. With affluent clients, we see an overall Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
Member Stories: Cycle for Survival
Institute GUILD™ Members Jim Walberg and Patrick Ryan are inspiring us all with their passion and generosity. Both are participating in the annual Cycle for Survival fundraiser, raising funds for Read More
Introduction to Web 3.0 and Why You Should Care
You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or surprised Read More
What Can Membership Do For You?
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Selling Luxury has Never Been More Fun
Our Annual Leaders in Luxury event in Dallas, TX took place mid-November (12-14) with a great turnout. We enjoyed networking, expertly manned panels, and talks from important luxury influencers such Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
Becoming a Member of the Institute of Luxury Home Marketing
Members of the Institute of Luxury Home Marketing are real estate professionals that have been trained by top-level experts in our program to enhance the individual’s skills to better assist Read More
How to Become a Big Thinker for Your life and Business
You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have this so-called luck have learned that Read More
The Leaders in Luxury Event is Almost Here!
Our Leaders in Luxury event is right around the corner, taking place this weekend, November 12-14 at Hotel Crescent Court in Dallas, TX. Registration is closed for this year, but Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
Ever Wondered How Networking Can Make or Break You?
The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepare for careers. Read More
It’s Your Last Chance to Join the Leaders in Luxury in Dallas!
The Institute knows luxury. We also know networking. This is why we knew hosting an event geared towards leaders in luxury real estate, consisting of speakers from the world of Read More
Our Online Training Takes You Places from the Comfort of Your Chair
“Online learning is not the next big thing, it is the now big thing”. -Donna J. Abernathy The internet is a huge part of our everyday lives. We don’t leave Read More
From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital Read More
Leaders in Luxury Takes Uptown Dallas
The Institute knows luxury. As a thought-leader in our field, we knew hosting an event geared towards leaders in luxury real estate, consisting of speakers from the world of luxury, Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
Not All Luxury Real Estate Agents Are Created Equal
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
The Institute is “Nothing Short of Phenomenal”
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professionals, even those who have immense experience Read More
Have You Heard About The Institute’s Luxury Insights?
The Luxury Insights blog is the premier destination for trends and information about the luxury lifestyle market. Staying up to date on the latest marketing trends, techniques, and strategies are Read More
Wondering What Membership Can Do For You?
Becoming a member of the Institute for Luxury Home Marketing means you have gone through the training, and have the skill, drive, and passion to be positioned as an expert Read More
Meet Our World Class Trainers!
At the Institute for Luxury Home Marketing, we embrace the value of teaching unique, relevant, and practical marketing techniques catered to luxury real estate professionals. These techniques are what set Read More
Luxury Consumers Have a New Attitude
“One man’s trash is another man’s treasure” is a common attitude for those who enjoy consignment or thrift store shopping. While luxury products are definitely not trash, over the last Read More
Why We Love Facebook for Luxury Home Agents and You Should Too
In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platform, Facebook plays a critical role Read More
No matter how much experience you have, there is always something new to learn.
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professional walks away with new, relevant and Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
Selling Luxury Homes with Confidence is an Art Form
Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represents. Knowing a client’s Read More
What Irma Martinez is saying about the Institute’s exclusive training for Luxury Home Professionals
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professionals walks away with new, relevant Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More