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Member Spotlight: Alex Wolking

the Institute June 4, 2019All, Institute Community 1 Comment

Our members are some of the most talented and hard-working real estate professionals in the business. After completing extensive training at our live or online trainings, Institute members are uniquely Read More

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Top Strange Luxury Homes on the Market

The Institute May 21, 2019All 4 Comments

There are a number of hidden gems on the market that could be life-changing for the right buyer. Unconventional properties offer a creative twist to the luxury real estate market, Read More

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3 Cities: Market Differences and Similarities

the Institute May 17, 2019All, In the News Leave a Comment

Not all luxury markets in North America are created the same, but this month’s Luxury Market Report reveals that outside influences such as global economic uncertainty, social trends in desirability Read More

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Habits of Highly Successful Upper-Tier Real Estate Agents

The Institute May 14, 2019All, Become a Luxury Professional 3 Comments

While every real estate professional has his or her unique qualities and habits, there are some common habits and tendencies that many successful upper-tier real estate professionals share. In fact, Read More

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How to Write Copy That Sells High-End Homes

The Institute May 7, 2019All, Luxury Home Selling Tips 2 Comments

Summarizing the best features of a property with real estate descriptions is just as important as great photography. Writing in a friendly-yet-professional tone is a challenge in itself, let alone Read More

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Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry

the Institute May 2, 2019All, Luxury Trends, Research & Statistics 1 Comment

Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers found that affluent millennials have a Read More

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Home Storage Needs of the Affluent

The Institute April 30, 2019All 1 Comment

Most people dream of having the finer things in life, but people don’t often talk about how to store them. Luxury items often require specialized care, whether it be a Read More

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5 Home Vineyards That Will Make You Feel Like You’re in Tuscany

the Institute April 25, 2019All, Uncategorized Leave a Comment

Fine wine is enjoyed by both “new” and “old” money clients alike. However, for those with a special affinity for wine, a simple wine cellar won’t cut it. As a Read More

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The Demand for High-End “Green” Homes Continues

The Institute April 22, 2019All, Luxury Trends Leave a Comment

As more affluent buyers are looking to reduce their carbon footprint, eco-friendly, or “green,” amenities are a must in high-end homes. But this is more than just having energy-saving light Read More

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Utilizing Data Leads to Better Luxury Real Estate Results

The Institute April 18, 2019All, Research & Statistics 2 Comments

Even if you’re not much of a numbers person, using data to inform your moves in the high-end real estate market is more important than ever, the April 2019 Luxury Read More

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Latest philanthropic trends of the high-net-worth individual

The Institute April 16, 2019All, Luxury Home Marketing Tips, Luxury Trends, Networking Tips 1 Comment

Part of being a successful real estate professional in the upper-tier real estate market is knowing your clientele. What motivates them? How and where do they spend their time and Read More

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4 Social Media Musts for Upper-Tier Real Estate Agents

the Institute April 11, 2019All, Luxury Home Marketing Tips, Uncategorized 1 Comment

Having a strong social media presence is essential for any real estate professional, but it is especially true for those who work in the high-end real estate market. While social Read More

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What $1 Million Will Buy You Across the U.S.

The Institute April 9, 2019All, Cool Stuff 1 Comment

The kind of luxury homes you can buy for $1 million isn’t the same everywhere. The difference between the value of what you can get on the West Coast in Read More

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5 Breathtaking Luxury Ranches for the Cowboy at Heart

The Institute April 5, 2019All Leave a Comment

Is your client looking for a country get-away? These luxury ranches, which are currently for sale as of this posting, will help you escape the hustle and bustle of the Read More

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Value vs. Price: What Matters Most to Luxury Buyers

The Institute April 3, 2019All 1 Comment

When selling a property, it’s often about how you frame the positive features that hook a luxury buyer. Though many potential buyers will focus on the price tag, it’s a Read More

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Understanding New Money and Old Money

The Institute March 29, 2019All 2 Comments

Regardless of how someone comes into being wealthy, the definition of wealth itself is usually a gray area. Many even measure wealth in intangible forms such as happiness rather than Read More

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What to Know About Working With International Buyers

The Institute March 26, 2019All 4 Comments

As a luxury real estate professional, international buyers could end up being your bread and butter. A recent article released by Forbes outlines the ten cities with the most billionaires, Read More

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6 Bedroom Style Trends to Watch for in 2019

The Institute March 22, 2019All Leave a Comment

 With 2019 well underway, we are seeing bedroom style trends that draw on influences from a number of different eras ranging from the 1980s, 1970s and even Art Deco styles. Bedrooms are following Read More

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Luxury Market Report Uncovers Why the Luxury Market Might Be More Stable Than You Think

the Institute March 20, 2019All, Research & Statistics Leave a Comment

If gloomy rumors about the luxury real estate market have you nervous about what might be coming next, the latest data could come as a welcome relief. Statistics from The Read More

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7 Trendy Kitchen Updates to Make This Year

the Institute March 15, 2019All, Luxury Trends 3 Comments

Whether you’re looking to enrich your daily experience or update your home for resale, kitchens are an ideal place to start. Luckily 2019 brings plenty of new ways to update Read More

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5 Qualities Luxury Buyers Expect From You

the Institute March 13, 2019All, Luxury Trends Leave a Comment

It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals Read More

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Want Celebrity Clients? Here’s How to Work With Them

the Institute March 7, 2019All, Networking Tips 3 Comments

Ever wondered what it takes to work in real estate with celebrities? You need both an understanding of luxury and the unique lifestyle that celebrities pursue. Here are some tips Read More

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Wallpaper is Back: Top 6 Wallpaper Trends Right Now

the Institute February 28, 2019All, Luxury Trends 1 Comment

Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boardrooms, kitchens to lobbies, coffee Read More

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3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent

the Institute February 27, 2019All, Become a Luxury Professional Leave a Comment

Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More

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Iconic Lighting That’s Trending in 2019

the Institute February 22, 2019All, Luxury Trends Leave a Comment

As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason original designs are copied. The original producers take time to work out the design details and proportions and Read More

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Luxury Market Report Reveals Why Some Cities Are Bucking National Trends

the Institute February 19, 2019All, Research & Statistics Leave a Comment

Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019, according to our monthly Luxury Market Read More

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Top Smart Home Trends for 2019

the Institute February 15, 2019All, Luxury Trends 2 Comments

If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ready. Each year, Read More

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3 Ways to Become a Dominant Force in This Transitioning Market

the Institute February 12, 2019All, Luxury Trends Leave a Comment

Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any profession requires a mixture of knowledge, Read More

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Your Personal Sanctuary: 6 Bathroom Trends for 2019

the Institute February 7, 2019All, Luxury Trends 2 Comments

Now that 2019 is well underway it’s time to dig into the current trends and discover the new ideas people are raving about this year. One big room to focus Read More

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4 Psychology Tips for Working With Buyers

the Institute February 6, 2019All, Luxury Home Marketing Tips 9 Comments

Think you know every psychology tip in the book? Well, working with luxury buyers might rearrange some of the things you thought you knew. Luxury buyers have a different mindset Read More

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Top 5 Beach Destinations for Luxury Travelers

the Institute February 1, 2019All, Luxury Lifestyles Leave a Comment

Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More

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What to Know About Working With Affluent Buyers

the Institute January 29, 2019All, Become a Luxury Professional 1 Comment

Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More

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10 Best Instagram Accounts in 2019 for Luxury Home Inspiration

the Institute January 25, 2019All, Luxury Home Marketing Tips 2 Comments

Staying on top of the game when it comes to luxury real estate in 2019 means paying attention to what others in the marketplace are doing. Not only do you Read More

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5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You

the Institute January 22, 2019All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 24 Comments

Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More

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Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends

the Institute January 16, 2019All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends, Research & Statistics Leave a Comment

The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More

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TRENDING: Luxury’s Hottest Amenities

the Institute January 16, 2019All, Cool Stuff, Luxury Lifestyles, Luxury Trends Leave a Comment

In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More

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How to Decorate with Geometric Patterns

the Institute January 10, 2019All, Luxury Lifestyles, Luxury Trends Leave a Comment

Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More

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How the Wealthy Select a Luxury Realtor®

the Institute January 8, 2019All, Luxury Home Marketing Tips, Luxury Home Selling Tips 3 Comments

When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined just a few of the most important Read More

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The Top 5 Locations for Second Homes in North America

the Institute January 7, 2019All, Luxury Home Selling Tips, Luxury Lifestyles, Luxury Trends 1 Comment

Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More

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The Top Luxury Design Trends You Need To Know For 2019

the Institute January 3, 2019All, Luxury Lifestyles, Luxury Trends 1 Comment

With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More

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The Institutes’s 2019 Forecast for the Luxury Home Market

the Institute December 28, 2018All, Luxury Home Marketing Tips 4 Comments

As the year comes to a close, we wanted to take a step back and evaluate the current state of the real estate market and give you a forecast on Read More

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The Three Influencers to look for in a Multi-Level Sale

the Institute December 18, 2018All, Luxury Home Selling Tips Leave a Comment

When dealing in luxury real estate, you will often find that a sale may be multi-level – in other words, you may not be working directly with the buyer or Read More

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Luxury Market Report Reveals KEY Features in Luxury Communities

the Institute December 18, 2018All, In the News, Luxury Trends, Research & Statistics Leave a Comment

November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More

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Holiday Movie Magic: 7 Mansions You Can Purchase From Your Favorite Yuletide Films

the Institute December 13, 2018All 4 Comments

The holidays truly are the most wonderful time of the year. The holiday season brings up memories of ribbons and bows; of department stores and homes trimmed in garland; of Read More

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Creating a Multi-Tier Marketing Plan (Tier 3)

the Institute December 12, 2018All, Luxury Home Marketing Tips, Uncategorized 2 Comments

As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More

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Hygge: The Scandinavian Solution for Happiness

the Institute December 6, 2018All, Uncategorized Leave a Comment

Hygge is a term we have been hearing a lot – and for good reason! The Scandinavian-Nordic word has no English equivalent, and can best be described as a way Read More

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Creating a Multi-Tier Marketing Plan (Tier 2)

the Institute December 4, 2018All, Luxury Home Marketing Tips, Uncategorized 2 Comments

A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More

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Get a Head Start on the Holidays with these Luxury Selling Tips

the Institute November 30, 2018All, Luxury Home Selling Tips Leave a Comment

The holidays can be a challenging time when selling home – clients still wish to have their homes appropriately adorned to celebrate the time of year, but as their Realtor, Read More

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Creating a Multi-Tier Marketing Plan (Tier 1)

the Institute November 27, 2018All, Become a Luxury Professional, Luxury Home Marketing Tips, Uncategorized 2 Comments

Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when Read More

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Luxury Market Report Takes a Hard Look at the Current Market

the Institute November 21, 2018All, Luxury Home Marketing Tips, Luxury Home Selling Tips, Luxury Trends 1 Comment

As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More

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