It’s no surprise that luxury buyers have high expectations. Rising to the occasion and over-delivering in your interactions with luxury buyers is key to retaining their business and earning referrals Read More
Want Celebrity Clients? Here’s How to Work With Them
Ever wondered what it takes to work in real estate with celebrities? You need both an understanding of luxury and the unique lifestyle that celebrities pursue. Here are some tips Read More
Wallpaper is Back: Top 6 Wallpaper Trends Right Now
Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boardrooms, kitchens to lobbies, coffee Read More
3 Reasons Why Now is a Good Time to Become a Luxury Real Estate Agent
Thinking of getting into luxury real estate but not sure if now is the right time for you to specialize? Believe it or not, there are a lot of good Read More
Iconic Lighting That’s Trending in 2019
As is the case in good lighting design, products are often duplicated – but nothing is as good as the real thing. There is a reason original designs are copied. The original producers take time to work out the design details and proportions and Read More
Luxury Market Report Reveals Why Some Cities Are Bucking National Trends
Across North America the median sales price of single-family homes in the luxury market has decreased by $22,500 from December 2018 to January 2019, according to our monthly Luxury Market Read More
Top Smart Home Trends for 2019
If there is one thing we know about the future, it’s that smart technology will increasingly be an everyday part of our lives. And the public is ready. Each year, Read More
3 Ways to Become a Dominant Force in This Transitioning Market
Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any profession requires a mixture of knowledge, Read More
Your Personal Sanctuary: 6 Bathroom Trends for 2019
Now that 2019 is well underway it’s time to dig into the current trends and discover the new ideas people are raving about this year. One big room to focus Read More
4 Psychology Tips for Working With Buyers
Think you know every psychology tip in the book? Well, working with luxury buyers might rearrange some of the things you thought you knew. Luxury buyers have a different mindset Read More
Top 5 Beach Destinations for Luxury Travelers
Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More
What to Know About Working With Affluent Buyers
Working with affluent buyers can be incredibly rewarding but comes with its own set of challenges. Higher net worth individuals don’t always have the same set of motivations as traditional Read More
10 Best Instagram Accounts in 2019 for Luxury Home Inspiration
Staying on top of the game when it comes to luxury real estate in 2019 means paying attention to what others in the marketplace are doing. Not only do you Read More
5 Secrets to Working with Luxury Buyers Other Agents Won’t Tell You
Luxury buyers don’t have the same mindset as their counterparts in the traditional market. Learning how they think and what motivates them is key to working with luxury buyers and Read More
Luxury Market Report Takes a Hard, Reflective Look at 2018 – The changes in Demographic Wealth and Its Influence on Current and Future Trends
The final Luxury Market Report of 2018 takes a reflective look at the year’s luxury property market, its demographics and trends, and how these influences are now impacting change in Read More
TRENDING: Luxury’s Hottest Amenities
In the November issue of The Institute’s Luxury Market Report one of the key topics was that luxury amenities were trending towards ‘wellness’ and that the ultra-wealthy are moving away Read More
How to Decorate with Geometric Patterns
Recently, we released “The Top Luxury Design Trends You Need to Know for 2019” in which we mentioned that Geometric Patterns are one of the hottest new trends for 2019. Read More
How the Wealthy Select a Luxury Realtor®
When it comes to finding a Luxury Real Estate Professional, high net-worth buyers and sellers tend to be highly selective. Below, we’ve outlined just a few of the most important Read More
The Top 5 Locations for Second Homes in North America
Every year, millions of people relocate temporarily to their second homes to escape the cold. After extensive research, The Institute has compiled a list of a few locations thought to Read More
The Top Luxury Design Trends You Need To Know For 2019
With 2019 just around the corner, The Institute for Luxury Home Marketing has taken a hard look at the upcoming design trends in luxury. We’ve outlined for you the top Read More
The Institutes’s 2019 Forecast for the Luxury Home Market
As the year comes to a close, we wanted to take a step back and evaluate the current state of the real estate market and give you a forecast on Read More
The Three Influencers to look for in a Multi-Level Sale
When dealing in luxury real estate, you will often find that a sale may be multi-level – in other words, you may not be working directly with the buyer or Read More
Luxury Market Report Reveals KEY Features in Luxury Communities
November’s Luxury Market Report proved to be full of valuable information, not only on the state of the current market but on what amenities buyers want and are actively looking Read More
Holiday Movie Magic: 7 Mansions You Can Purchase From Your Favorite Yuletide Films
The holidays truly are the most wonderful time of the year. The holiday season brings up memories of ribbons and bows; of department stores and homes trimmed in garland; of Read More
Creating a Multi-Tier Marketing Plan (Tier 3)
As we mentioned before in the first and second post of this series, creating an effective marketing plan is crucial for both the agent and the customer in luxury real Read More
Hygge: The Scandinavian Solution for Happiness
Hygge is a term we have been hearing a lot – and for good reason! The Scandinavian-Nordic word has no English equivalent, and can best be described as a way Read More
Creating a Multi-Tier Marketing Plan (Tier 2)
A creative multi-level marketing plan allows buyers and agents to have the opportunity for a more hands-on approach when it comes to marketing their home. It better helps the agent Read More
Get a Head Start on the Holidays with these Luxury Selling Tips
The holidays can be a challenging time when selling home – clients still wish to have their homes appropriately adorned to celebrate the time of year, but as their Realtor, Read More
Creating a Multi-Tier Marketing Plan (Tier 1)
Marketing a luxury home can seem like a difficult and daunting task. There are many variables a luxury real estate professional, and the buyer or seller has to consider when Read More
Luxury Market Report Takes a Hard Look at the Current Market
As we come off of this previous weekend at Leaders in Luxury, we wanted to take a moment to reflect on the event, the lessons we learned and how this Read More
Posh Plaid Design Ideas to Warm Up Your Home
Plaid patterns, associated with designers such as Ralph Lauren, Chanel and Burberry have for a long time reminded us of affluence. These designers continue to feature plaid on their fashion Read More
Inspiration and Innovation Brings Clarity in an Uncertain Market
This year’s Leaders in Luxury, The Institute for Luxury Home Marketing’s Members Only event, brought home a thoughtful yet insightful agenda while adding the genius of improvisation to a setting Read More
How Can a Luxury Designation Transform Your Business into Liquid Gold?
The Oxford Dictionary describes a designation as, “a description, name, or title that is given to someone or something to give it a particular status.” A professional in any business Read More
Cozy Up to Fall with these Luxury Breakfast Rooms
As the seasons change and temperatures drop, we bring you some inspiring ideas for luxury breakfast rooms from today’s top interior designers. Nick Olsen pinpoints the fall palette in this Read More
How to Make Your Luxury Social Media Channels 10x More Effective
According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers Read More
Haunted Mansions: 7 of America’s Deadliest Estates
For centuries we have been fascinated by stories of the paranormal. Legends have been passed down from generation to generation, some tales more twisted than others. Each season millions of Read More
Ready to add STARDUST to your Business?
AND SO A STAR WAS BORN…….Now it’s your turn to SHINE! Audrey Hepburn became synonymous with the terms elegance and captivating, however she saw herself as average looking, if not Read More
Questions to Ask before your First Listing Appointment
When preparing your marketing or listing presentation to the homeowner of a luxurious property there are many factors to keep in mind, however, one of the most crucial considerations is Read More
US Luxury Home Auctions are on the Increase
Auctions are rarely the first selling method for sellers of luxury homes, but all indications are that this is about to change…… It’s certainly an option that many homeowners are Read More
Luxury Market Report Reveals Buyer Diversity Amidst New Purchasing Trends
The luxury market remains steady and pretty much unwavering in this overarching review of the current median price for a luxury home – whether it’s attached or detached. The most significant trend Read More
FALL in LOVE with Selling Your Home this Season!
Many believe that Fall is a hard season to sell a home – but if you embrace the season and follow these tips you may just find out how you Read More
How Women are Influencing the Face of Luxury Real Estate in the Modern Era
According to Time Magazine, the number of female billionaires grew faster globally in 2017 than the number of male billionaires. This redistribution of wealth has seen an impact on luxury Read More
Top 5 Ways to Connect with Your Luxury Audience
Making sure that you are implementing the right targeting strategies is so crucial when it comes to connecting with the wealthy. As revealed in a previous blog: Top Secrets of Read More
Photography Secrets that SELL a Home
There is an old saying that, “Photography is worth 1000 words,” and this could not be truer when it comes to luxury real estate. The right photography could be the Read More
September’s Luxury Market Report: The Big, The BOLD, and The Brave
While nothing dramatic has changed in terms of significant sales, price trends or fluctuations, we’ve seen a big trend and brave choices by way of property ownership types and locations, Read More
Read all about it: The Most Prestigious Event for “Leaders in Luxury”
WHAT IS THIS LUXURY SHOWCASE Through a careful choreography of celebration, insight, and knowledge, from the stunning line-up of quality speakers to the exquisite surroundings, The Institute’s signature event has Read More
4 Keys to Leveraging your Success
Success isn’t something that comes about by coincidence, a happy accident or a stroke of luck. The reality is that long-lasting success is a learned skill that comes about from Read More
Exclusive Report on Billionaires’ Asset Holdings and Wealth Sources Provides Key Insights Into Luxury Community
In a recent exclusive report from Wealth-X, one of our premier preferred partners, they explored the drivers behind the major growth in billionaire performance. While this full report is only available Read More
How to Make Your Luxury Listing Stand Out
The process of selling a luxury home is simply different. There are fewer buyers, so naturally, agents need to not only create the “WOW” factor but also implement marketing strategies Read More
What Motivates the Wealthy to Invest in Real Estate?
Wealthy individuals have been investing in Real Estate for centuries, from the acquisition of land to high-end luxury condos. Motivations for investment however, tend to differ from client to client. Read More