The holiday season provides an ideal opportunity to connect meaningfully with clients. Amid the holiday bustle, taking the time to show genuine appreciation can leave a lasting impression. By planning ahead and understanding each client’s unique preferences, you can create personalized experiences that reinforce valued relationships.
The Importance and Benefits of Ongoing Education for Realtors
Advanced training empowers realtors to stay ahead of evolving market trends, make well-informed choices, and cater to specialized areas like luxury real estate. It enhances their marketing expertise, technological skills, and network-building capabilities, ensuring they’re prepared for future shifts in the market.
Smart Home Features Every Luxury Agent Should Know
Explore the latest in luxury smart home technology—from automated lighting and climate control to advanced security and personalized wellness—designed to elevate comfort, convenience, and elegance in every room.
Market of Mixed Expectations
Explore the Fall 2024 luxury real estate market trends, where buyer leverage is increasing due to rising inventory, prices are showing slight declines, and demand for customized, innovative homes is growing. With mortgage rates dropping and preferences shifting towards privacy, lifestyle amenities, and smart technology, sellers who tap into these trends will thrive in this competitive landscape.
CLIENT APPRECIATION OPPORTUNITIES
Explore client appreciation opportunities in luxury real estate. Discover premium gift ideas and exclusive experiences to foster long-term relationships, build trust, and drive business growth.
Fall 2024 Luxury Real Estate Market Trends
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential real estate markets throughout Canada and the United States. August’s report reviews Read More
Expanding your Sphere of Influence
Discover strategies to expand your sphere of influence in luxury real estate. Join us as we discuss lead generation, social media, and managing client relationships for long-term success.
Mid-Year Review of 2024: Luxury Real Estate Market Insights
Discover key insights and trends shaping the North American luxury real estate market. Learn about inventory, pricing, and future expectations.
Social Media: Understanding How to Position Branding and Messaging
Learn how to effectively position your brand and messaging on social media with insights from Will Hayes, Senior Growth Strategist at the Tobe Agency. Discover strategies for defining your brand identity, understanding your audience, and setting clear objectives, choosing the right platforms, developing a content strategy, crafting compelling messaging, engaging with your audience, analyzing performance, and staying updated with trends.
Unlocking Market Insights
In the fast-paced realm of luxury real estate, staying abreast of market shifts is paramount for informed decision-making. Whether you’re a buyer, seller, investor, or industry expert, access to dependable data and insightful analysis is non-negotiable.
March: A Story of Continued Strength
Explore the resilient narrative of the real estate market in March, marked by sustained robustness amidst rising inventory and sales levels.
THE APRIL 2024 LUXURY MARKET REPORT
In our April 2024 Luxury Market Report, we delve deep into the dynamics shaping the world of luxury, providing a comprehensive analysis of emerging trends, consumer behaviors, and economic influences.
Unlocking the Power of Imagery in Luxury Real Estate
Luxury real estate thrives on perception. Captivating imagery, from aerial views to interior shots, sets the stage for an exclusive experience. In this competitive market, high-quality visuals define professionalism and attract affluent buyers.
Managing Buyers in a Seller’s Market or High Demand Price Band
In a competitive seller’s market or high-demand price band, guiding buyers effectively is paramount. Understanding market conditions, providing insightful analysis, and explaining potential challenges are crucial steps.
Strategies for Marketing a Challenging Property in a Seller’s Market
One of the most important factors to remember is that there is a buyer for every home but, although price does play an important role, reducing it might not be the only way to achieve a sale.
The March 2024 Luxury Market Report
This month, we delve into the underlying factors propelling demand and shaping the trajectory of the luxury real estate market over the past four months, as well as their enduring effects.
The Reality of a Seller’s Market
Knowing and understanding the implications of this non-traditional seller’s market is likely to make a critical difference in how to work more effectively with your affluent customers.
How to Predict Trends in your Real Estate Market
Leveraging these diverse sources of data, you can make more informed decisions, mitigate risks, and capitalize on emerging opportunities in the dynamic real estate market
How to Leverage a Hard-to-Sell Property
Leveraging a hard-to-sell property can help you to increase your business but it does involve thinking outside the box and seeking out opportunities.
Top Strategies to Access the Affluent
By implementing a combination of these strategies, you can effectively access affluent buyers and sellers in the luxury real estate industry.
THE FEBRUARY 2024 LUXURY MARKET REPORT
February’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend.
Experienced-Based Homes
As buyers become more focused on finding their perfect experience-based home, familiarize yourself with the newest trends in living space.
Setting Client Expectations in 2024
The Institute provides some insights into how you should be setting your clients’ expectations in the current market.
Luxury Staging Trends and Tips for 2024
To help guide your sellers, we have identified a short list of luxury home staging trends and tips that will be important this year. Working with an experienced stager can help you maximize your impact as a well-informed and highly insightful luxury real estate professional in your market.
Important Design Trends for 2024
The current buyer philosophy is that a home needs to be more than just beautiful and functional design. The affluent are searching, and prepared to wait, to find a home that matches their lifestyle expectations, is move-in-ready, and provides “an experience.”
THE JANUARY 2024 LUXURY MARKET REPORT
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States.
Selling Lifestyle
Lifestyle is an emotional choice and it’s no longer acceptable to simply state the facts of a property. If you are looking to sell a luxury property, make it stand out from the competition
Do You Have a Plan for Success in 2024?
Many agents set unrealistic goals each year and are disappointed when they don’t achieve them. January is often a quieter month for many agents, so it’s the perfect time to take stock of how you performed last year to help you understand if your plan for 2024 is achievable
Property Not Selling? Price Matters But It’s Not the Only Consideration
Even in a market that seems to be stagnant, it’s still possible to change the outcome and speed up the sale without dropping the price, especially if you feel that its priced appropriately
THE DECEMBER 2023 LUXURY MARKET REPORT
December’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend.
Change Your Mindset, Change Your Success – Part Two
Whether you’re a brand new luxury real estate professional or you’re a seasoned pro, there are important perspectives to consider (or reconsider) before the start of the new year. To conclude our two-part blog series, we finish our deep dive into re-setting your mindset.
Change Your Mindset, Change Your Success – Part One
As we prepare for 2024 after what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And what is the one thing all of us have control over? Our mindset..
Great Client Gifts For This Festive Season
Our top tip for this year is to focus on gifts that “keep giving”, ones your clients will want to use, showcase, hang and hopefully actually appreciate!
Make an Impact This Holiday Season
Holiday events are the perfect time to connect with clients and your personal sphere of influence to show your appreciation for their support of your business. Here are some tips on how to make an impact.
The November 2023 Luxury Market Report
While there is little doubt that the current luxury market is facing challenges, we investigate the slight shift in some of the market’s variables that could be the key to market growth in the future.
Communication is Key to Success
By keeping a “givers gain” mindset and being open and honest in your connections, other people will want to help you, in return for helping them. Many interactions may feel small or insignificant, but over time, they become important moments that ultimately solidify your client’s trust.
Connecting the Dots Between Buyers and Sellers
Here are four methods to help to connect the dots between buyers and sellers during a luxury real estate transaction.
The Focus of The Luxury Consumer in Today’s Market
Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.
Breaking Into Luxury: 5 Tips and Strategies for New & Established Agents
If you’re currently representing clients in the conventional real estate market but wish to break into the luxury market, you might be wondering how to make the leap with grace. Read More
The October 2023 Luxury Market Report
October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.
4 Must-Attend Luxury Real Estate Conferences and Events in 2023 (And Beyond)
The luxury real estate market is constantly growing and evolving. As a luxury real estate professional, staying on top of the latest industry trends and innovations is crucial to your own career success and growth.
The Celebrity Factor: How A-Listers Influence the Luxury Real Estate Market
While most luxury home buyers aren’t world-famous celebrities, the reality is that A-listers do make up a portion of the luxury real estate market. As a luxury real estate professional, Read More
Millennial Trends in Luxury Real Estate: What the New Generation Seeks
According to the latest research by Engel & Völkers, most of North America’s luxury home buyers are now Millennials. In fact, this generation now makes up 59% of peak luxury Read More
The September 2023 Luxury Market Report
The Institute’s Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and the United States. The report for September examines the Read More
12 Types of Luxury Home Inspections You Need to Consider
Luxury homes often require thorough and specialized inspections to ensure that their unique features, high-end amenities, and premium construction are in top condition. If you’re a luxury real estate professional Read More
7 Tips for Creating Referral-Worthy Experiences in Luxury Real Estate
If you’re new to the game of luxury real estate, one thing you’ll quickly realize is that referrals from your clients are truly the best reward for a job well Read More
Timeless Charm: 8 Tips for Buying and Selling Historic Luxury Homes
There’s a growing demand—especially among the affluent—for historic properties. Not only do these properties tend to retain their value well, but they also offer a unique opportunity to own a Read More
“HENRYs”: Why Do They Matter to Luxury Real Estate?
The luxury real estate market is ever-changing—and the most successful real estate professionals are the ones who can stay one step ahead of new developments. If you’re looking to grow Read More
The Importance of A High-End Luxury Outdoor Space
If there is, indeed, a bright side to the world’s recent experience of a global pandemic, it may just be the increased importance of home and family, and the renewed Read More
Luxury Real Estate as an Investment Opportunity
Luxury real estate falls into a unique category of upscale investment, much like fine art, classic automobiles or vintage wines. It is certainly not for everyone. Investment in any of Read More