First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More
Estate Of Mind Podcast Highlights: Luxury Staging With Lori Pedersen and Kofi Nartey
Joining us in our latest episode of Estate of Mind are two brilliant minds in luxury real estate, Lori Pedersen, and Kofi Nartey. Lori is a highly sought after stager Read More
The Luxury Marketing Blueprint: The Framework That Will Change Your Business
Want to learn how to become a luxury real estate agent? Imagine having a step-by-step blueprint to show you exactly how to work with luxury clients, build your brand, build Read More
Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes
What’s just as important as marketing luxury homes? Knowing how to work with luxury clients. Money, power, and fame can be intimidating, which is why there’s less competition in the Read More
The June Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis of the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the Read More
May Luxury Market Report Summary: “Pause” Not “Panic”
Has the pandemic already shifted the geographic trends in the luxury home market? The May Luxury Market Report reflects some of the immediate changes in trends agents are seeing in Read More
A Luxury Livestream Review With Luxury Professional Riette Jenkins
Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fine-tune your luxury real estate marketing strategy Read More
5 Types of Luxury Real Estate Social Media Posts That Grab Attention And Grow Your Influence
Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them online. Interestingly, most agents find it Read More
Millennial Home Buying Trends in the 2020 Luxury Real Estate Market
Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real Read More
Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy
Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an Read More
Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote
“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow
We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a Read More
April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis
While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground. Compared to last month, there was Read More
3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes
Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people Read More
36 Tips for Getting Listings Sold
1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More
How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice
With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More
Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things
Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More
Ditch the Pitch – Sales Practice Program
The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More
The April Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More
5 Must-Haves On Your Agent Website
Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More
March Luxury Market Report Summary: Getting To Know Very High Net Worth Individuals
As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These clients possess a few distinct differences from their Read More
Tips and Tricks to Implement Safe Showings In the Age of COVID-19
Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury Read More
New Luxury Housing Markets to Watch in 2020
The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More
Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong
Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success Read More
Two Types of Blog Content For Luxury Realtors That Practically Write Themselves
Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More
Luxury Live courses move to Livestream: We’re Committed to Your Success During Uncertain Times.
While circumstances may have recently changed, our commitment to your success has not. During these uncertain times, we understand that many real estate professionals are wondering how recent events will Read More
5 Benefits of Sharing a Monthly Market Report With Your Network
With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More
US – Leading Power Markets for 2019
The Institute for Luxury Home Marketing is recognized as the leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More
The Dos and Don’ts of Networking With Other Real Estate Agents
Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More
Key to Luxury Real Estate Success: Creating Systems, Not Goals
Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real Read More
Estate Of Mind Podcast Highlights: Luxury Live with Special Guest Louise Guido
Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get more listings and successfully market Read More
Questions To Determine Sellers’ Motivation and Hot Buttons
As we know, today’s home seller may not always be forthcoming and honest about their motivation and timeline. The more information you can gather, the more you can tailor your Read More
3 Real Estate Marketing Trends You Shouldn’t Ignore in Your Luxury Listings
Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close as to their asking price as possible, knowing exactly what Read More
The February Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the Read More
Mastering the Art of Relationship-Building in Luxury Real Estate
Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success means cultivating meaningful connections with your clients and Read More
The Importance of Continuing Education for Luxury Real Estate Agents
In an ever-changing market, stagnation is the enemy of luxury real estate success. If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More
3 Types of Valuable Online Content for Luxury Real Estate Agents
If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More
Hiring, Training, and Retaining an Administrative Assistant
Working a luxury business is intense especially when you need to be available 24/7 for luxury clients or their handlers. Many of you need to hire an administrative assistant or Read More
6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients
In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge. But as a luxury real estate Read More
The January Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews Read More
Nurturing Client Relationships in Luxury Real Estate with Email Marketing
Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More
Living Like Royalty
A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on Read More
The Best Marketing, Client, and Professional Development Strategies of 2019: From Our Member Spotlights
Every month, we interview a top-producing Certified Luxury Home Marketing Specialist to learn more about their real estate success story and celebrate their achievements. With every interview, we learn more Read More
2020 – Ready to Go
2020 is here and it’s a good idea to revisit your methods of working with your luxury clients. With an election year ahead where a “wait and see” period may Read More
3 Ways to Build Trust With Sellers
Working with luxury clientele can provide some of the most rewardng experiences a real estate agent can ask for. One topic that frequently comes up when we interview top-performing, CLHMS-certified Read More
3 Things Luxury Real Estate Agents Can Outsource to Grow Their Business
Time is a luxury real estate agent’s most precious commodity. The more time an agent has, the more time they can spend on networking and nurturing client relationships, which is Read More
The Right Way to Ask for Testimonials and Why It’s Important
Creating social proof around your services is one of the keys to real estate success, but asking for testimonials can be uncomfortable even if you’ve provided a great experience for Read More
3 Reasons Why You Need to Include Inactive Listings in Your Marketing Strategy
Any luxury real estate agent knows that the amount of work that goes into selling a luxury home can be daunting. There are so many details to include, lots of Read More
Increasing Conversions at Luxury Open Houses
Those of you who know me know I’m passionate about open house conversion. When I got started in the real estate business at the age of 18, I didn’t have Read More
December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews Read More