What would having the support of your colleagues in your back pocket do for your business this year? Or your confidence? Or even your referral network?
Too often, community is the missing link when luxury real estate professionals hit earning and learning plateaus. A study by the Berkeley Greater Good Science Center revealed that people feel happier, healthier, and safer within a big, connected network. And, when we feel happier, healthier, and supported, we tend to achieve peak performance.
However, with the Institute’s in-person events still on hold, we know a strong sense of community is still so critical to our Members’ success. That’s why the Institute recently initiated the Institute Network — an active online community for Members outside of social networking platforms where having the support of your colleagues in your back pocket is not only possible, but is now part of your Membership.
Here’s why belonging to an exclusive luxury real estate network is key to your luxury real estate success:
1.) BELONGING TO A LUXURY REAL ESTATE NETWORK GIVES YOU A PLACE TO VENT
That’s right, it’s not just you. Working in luxury real estate can feel like you’re in your own world, and sometimes it’s nice to vent to people who “get it.”
For instance, your friends in the traditional real estate market may understand the stress of convincing a seller that their price expectations are unrealistic, and your family may empathize with having a bad day…
…but only another luxury real estate professional can nod their head in solidarity when you explain how you spent the day chasing down a latch keeper for a sliding glass door that was installed in the ‘80s, and how it’s the one thing holding up your latest transaction (true story).
Plus, since the Institute Network is hosted on an app that you can download on your phone or desktop AWAY from social networking, Members can feel safe expressing real professional challenges with peace of mind that their comments aren’t being shared or broadcasted without their permission.
2.) A CLOSE-KNIT LUXURY REAL ESTATE NETWORK IS A GREAT PLACE TO SEEK AND GIVE REFERRALS
The most obvious reason to belong to a luxury real estate network is to grow your luxury real estate practice with the help of referrals. At the same time, referrals go both ways, and the Institute Network is also a great place to find luxury real estate professionals you can trust to refer out your clients to.
The catch? The Institute Network isn’t just a place for self promotion. Just like in-person luxury real estate networks, we encourage Members to give as much as they take, and to nurture relationships with as much care and consideration as they would in person.
Fortunately, Institute Members are some of the most well-rounded, service-minded luxury real estate professionals in the industry, which means our Network is packed with value and support. Referrals, of course, are a natural byproduct of that positive environment.
3.) A LUXURY REAL ESTATE NETWORK KEEPS YOU ENGAGED IN PROFESSIONAL DEVELOPMENT
While it’s true that many successful luxury real estate professionals are “self-starters,” participating in a larger group of peers can help anyone stay on top of their game. This can be especially helpful at times when you feel uninspired, have setbacks, or hit a plateau.
Said another way, being part of a professional community can inspire a little bit of healthy competition when and where you need it most. Additionally, being part of a network can help you stay on top of trends, problem-solve faster with the help of your peers, and help you solidify the skills you already know by offering your support to others.
This also helps keep you more creative and more resilient, and having a whole network of talented professionals to turn to can give you the confidence you need to keep moving forward.
Isn’t It Time to Stand Out?
Becoming a Member of the Institute gives you access to some of the top producers in the industry and done-for-you marketing tools that give you a tremendous advantage.
The Institute also offers a wide range of resources for you to invest in yourself at any stage in your luxury real estate career — even if it hasn’t begun yet.
Visit your Membership Portal for brand new training sessions, as well as our book, Rich Buyer Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes, which is available for free to all Institute Members and also available on Amazon.