The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s reports looks Read More
Affluent Millennials Are Redefining the Upper-Tier Real Estate Industry
Millennials are known to shake things up, and the upper-tier real estate market is no exception. A recent report published by Engel & Völkers found that affluent millennials have a Read More
Value vs. Price: What Matters Most to Luxury Buyers
When selling a property, it’s often about how you frame the positive features that hook a luxury buyer. Though many potential buyers will focus on the price tag, it’s a Read More
Understanding New Money and Old Money
Regardless of how someone comes into being wealthy, the definition of wealth itself is usually a gray area. Many even measure wealth in intangible forms such as happiness rather than Read More
Wallpaper is Back: Top 6 Wallpaper Trends Right Now
Whether you love it or hate it, wallpaper is having a moment in the spotlight. This eye-catching trend can be seen everywhere from bathrooms to boardrooms, kitchens to lobbies, coffee Read More
3 Ways to Become a Dominant Force in This Transitioning Market
Many experts this year are talking about a changing market with both positive and negative outlooks. Let’s be very clear: being successful in any profession requires a mixture of knowledge, Read More
Top 5 Beach Destinations for Luxury Travelers
Looking for a luxury getaway? A beautiful beach could be the perfect setting for relaxation and to create lasting memories with family and friends. Here are some of the most Read More
What to Know Before You Choose a Luxury Real Estate Training Program
Selling luxury products has always required a slightly different technique—whether it’s for luxury cars, retail or luxury real estate. It’s important to understand this “world of luxury,” especially its discerning Read More
What Can Membership Do For You?
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
How to Become a Big Thinker for Your life and Business
You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have this so-called luck have learned that Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
Ever Wondered How Networking Can Make or Break You?
The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepare for careers. Read More
It’s Your Last Chance to Join the Leaders in Luxury in Dallas!
The Institute knows luxury. We also know networking. This is why we knew hosting an event geared towards leaders in luxury real estate, consisting of speakers from the world of Read More
Our Online Training Takes You Places from the Comfort of Your Chair
“Online learning is not the next big thing, it is the now big thing”. -Donna J. Abernathy The internet is a huge part of our everyday lives. We don’t leave Read More
From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital Read More
Leaders in Luxury Takes Uptown Dallas
The Institute knows luxury. As a thought-leader in our field, we knew hosting an event geared towards leaders in luxury real estate, consisting of speakers from the world of luxury, Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
Not All Luxury Real Estate Agents Are Created Equal
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
The Institute is “Nothing Short of Phenomenal”
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professionals, even those who have immense experience Read More
Have You Heard About The Institute’s Luxury Insights?
The Luxury Insights blog is the premier destination for trends and information about the luxury lifestyle market. Staying up to date on the latest marketing trends, techniques, and strategies are Read More
Wondering What Membership Can Do For You?
Becoming a member of the Institute for Luxury Home Marketing means you have gone through the training, and have the skill, drive, and passion to be positioned as an expert Read More
Meet Our World Class Trainers!
At the Institute for Luxury Home Marketing, we embrace the value of teaching unique, relevant, and practical marketing techniques catered to luxury real estate professionals. These techniques are what set Read More
Luxury Consumers Have a New Attitude
“One man’s trash is another man’s treasure” is a common attitude for those who enjoy consignment or thrift store shopping. While luxury products are definitely not trash, over the last Read More
Why We Love Facebook for Luxury Home Agents and You Should Too
In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platform, Facebook plays a critical role Read More
No matter how much experience you have, there is always something new to learn.
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professional walks away with new, relevant and Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
Selling Luxury Homes with Confidence is an Art Form
Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represents. Knowing a client’s Read More
What Irma Martinez is saying about the Institute’s exclusive training for Luxury Home Professionals
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professionals walks away with new, relevant Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More