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May Luxury Market Report Summary: “Pause” Not “Panic”

the Institute June 5, 2020 All, Luxury Home Marketing Tips 1 Comment

Has the pandemic already shifted the geographic trends in the luxury home market? The May Luxury Market Report reflects some of the immediate changes in trends agents are seeing in Read More

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10X Your Lead Generation!

the Institute June 3, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

For many Americans, their home may be their greatest asset, so it makes sense that they would have questions and concerns about how this health and economic crisis has impacted Read More

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A Luxury Livestream Review With Luxury Professional Riette Jenkins

the Institute June 2, 2020 All, Institute Community, Luxury Home Marketing Tips 0 Comments

Not sure if Luxury Livestream is right for you? During this period of change and reflection, supporting your professional growth and helping you fine-tune your luxury real estate marketing strategy Read More

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5 Types of Luxury Real Estate Social Media Posts That Grab Attention And Grow Your Influence

the Institute May 29, 2020 All, Luxury Home Marketing Tips 2 Comments

Luxury Real Estate agents often have two big learning curves to overcome: how to network with affluent clientele, and how to network with them online. Interestingly, most agents find it Read More

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Millennial Home Buying Trends in the 2020 Luxury Real Estate Market

the Institute May 26, 2020 All, Luxury Home Marketing Tips, Luxury Trends 1 Comment

Millennial home buying trends have become a hot topic in luxury real estate. Millennials include anyone born between 1981 and 1996, and they’re quickly becoming a dominating force in real Read More

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Thriving in a Shift

the Institute May 20, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 4 Comments

There is always opportunity in a market shift.  No matter what is happening, people still need and want to buy and sell. We must help them do it safely and Read More

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The May Luxury Market Report

the Institute May 18, 2020 All, In the News, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. May’s report reviews the current Read More

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Leverage the Power of Facebook Live In Your Luxury Real Estate Marketing Strategy

the Institute May 15, 2020 All, Luxury Home Marketing Tips 0 Comments

Over the last few years, video content has yielded some of the highest engagement rates out of any other online marketing content. But beyond video, live streams have become an Read More

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Thriving In the Luxury Real Estate Market During Quarantine: An Interview With Debbie De Grote

the Institute May 12, 2020 All, Institute Community, Luxury Home Marketing Tips 1 Comment

“How do we approach this time with empathy and a little bit of grace?” We spoke with luxury real estate business coach Debbie De Grote about how to keep growing Read More

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Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Steve Yastrow

the Institute May 8, 2020 All, Institute Community, Luxury Home Marketing Tips 0 Comments

We had the distinct privilege of hearing from Steve Yastrow, business advisor, Institute for Luxury Home Marketing Instructor, and best selling author of the book, Ditch the Pitch. As a Read More

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How to be a Powerful Presenter

the Institute May 6, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 0 Comments

One of the most important skills sales professionals need to possess is the ability to be a powerful presenter. I’ve made a list for you, of a few things that Read More

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April Luxury Market Report Summary: How the Luxury Real Estate Market Is Responding to Crisis

the Institute May 1, 2020 All, In the News, Luxury Trends 1 Comment

While the world experienced a rather tumultuous and unprecedented month, our April Luxury Market Report showed the luxury real estate market held its ground.  Compared to last month, there was Read More

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3 Valuable Lead Magnets To Grow Your Email List and Sell Luxury Homes

the Institute April 28, 2020 All, Luxury Home Marketing Tips 4 Comments

Having an engaged email list is one of the easiest ways to promote your services and listings. But how do you grow an email list? Where do you find people Read More

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36 Tips for Getting Listings Sold

the Institute April 22, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips, Luxury Home Selling Tips 9 Comments

1) Red Carpet Treatment – Meet the new home buyer at their new home and greet them with keys and champagne. Take video as they take possession and send it Read More

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Defining Luxury Desirability in the US

the Institute April 21, 2020 All, In the News, Luxury Trends, Research & Statistics 2 Comments

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More

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How to Harness the Power of Instagram to Grow Your Luxury Real Estate Practice

the Institute April 21, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

With social isolation in full swing, there’s more traffic than ever on social media platforms. At the same time, people are less receptive to being pitched or sold to. Right Read More

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Ready to Sell Online? Don’t Host a Virtual Home Tour Until You Do These 3 Things

the Institute April 17, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Can you really sell luxury home listings online? Even though the world feels like it’s at a standstill, there are still plenty of luxury homes for sale and buyers who Read More

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Ditch the Pitch – Sales Practice Program

the Institute April 16, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips, Networking Tips 2 Comments

The residential real estate market, like all parts of the economy, is facing an unprecedented upheaval. These massive shifts require us to ask ourselves, how will this affect my business? Read More

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The April Luxury Market Report

the Institute April 14, 2020 All, In the News, Luxury Trends 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. April’s report reviews the current Read More

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5 Must-Haves On Your Agent Website

the Institute April 14, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Having a professional realtor website may seem like a big investment, but the return is virtually priceless. While it’s true that many buyers and sellers may find you through listing Read More

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Script to Handle the Question: What Work Should I Do To The Home Before Selling?

the Institute April 8, 2020 All, Become a Luxury Professional, Luxury Home Selling Tips 2 Comments

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended Read More

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March Luxury Market Report Summary: Getting To Know Very High Net Worth Individuals

the Institute April 7, 2020 All, Luxury Home Marketing Tips 6 Comments

As 2020 slips into Spring, Very-High Net Worth Individuals will become the most influential demographic in the luxury real estate market. These clients possess a few distinct differences from their Read More

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Tips and Tricks to Implement Safe Showings In the Age of COVID-19

the Institute April 3, 2020 All, In the News 0 Comments

Even though the world is at a virtual standstill, there are still plenty of luxury homes for sale, as well as plenty of buyers looking to buy in the luxury Read More

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New Luxury Housing Markets to Watch in 2020

the Institute March 30, 2020 All, In the News, Luxury Trends, Research & Statistics 0 Comments

The Institute for Luxury Home Marketing is recognized as a leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More

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Estate Of Mind Podcast Highlights: Leaders in Luxury With Special Guest Andrew Hong

the Institute March 27, 2020 All, Institute Community, Luxury Home Marketing Tips 0 Comments

Best practices in luxury real estate marketing are always changing, and anyone who has sold a multimillion-dollar home or two can attest that the path to luxury real estate success Read More

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Scripts to Handle the Question: What Work Should I Do to the Home Before Selling?

the Institute March 25, 2020 All 6 Comments

Agents often lose listings when going through the pre-listing tour with a seller. Even if the seller has asked for feedback and recommendations, they can become either overwhelmed or offended Read More

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Two Types of Blog Content For Luxury Realtors That Practically Write Themselves

the Institute March 24, 2020 All, Luxury Home Marketing Tips, Luxury Home Selling Tips 0 Comments

Blog content is one of the most effective real estate marketing ideas for a luxury realtor to attract leads online. However, it’s also one of the most time-consuming aspects of Read More

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3 Reasons to Earn Your Certified Luxury Home Marketing Designation (That Have Nothing to Do With Money)

the Institute March 20, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

Why would anyone invest the time and money into becoming a Certified Luxury Home Marketing specialist if the designation isn’t required to sell high-end real estate? One of the mantras Read More

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Luxury Live courses move to Livestream: We’re Committed to Your Success During Uncertain Times.

the Institute March 18, 2020 All, Become a Luxury Professional, Institute Community 1 Comment

While circumstances may have recently changed, our commitment to your success has not.  During these uncertain times, we understand that many real estate professionals are wondering how recent events will Read More

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The March Luxury Market Report

the Institute March 17, 2020 All, In the News, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews the current Read More

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5 Benefits of Sharing a Monthly Market Report With Your Network

the Institute March 17, 2020 All, Luxury Home Marketing Tips, Networking Tips 4 Comments

With so many online listing portals available to luxury real estate buyers and sellers today, effective real estate marketing is one of the only ways that luxury real estate agents Read More

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US – Leading Power Markets for 2019

the Institute March 16, 2020 All, In the News, Research & Statistics 0 Comments

The Institute for Luxury Home Marketing is recognized as the leading source for providing statistical data and analysis on the luxury real estate market. In the recent release of their Read More

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The Dos and Don’ts of Networking With Other Real Estate Agents

the Institute March 13, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Knowing how to network is integral to achieving success in real estate marketing. It’s an indispensable part of the business, and as most realtors already know, it never hurts to Read More

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Setting the Expectation Conversation Once the Listing is Signed

the Institute March 11, 2020 All, Luxury Home Selling Tips 2 Comments

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Key to Luxury Real Estate Success: Creating Systems, Not Goals

the Institute March 6, 2020 All, Become a Luxury Professional 2 Comments

Why does it seem like the most successful luxury real estate agents have more hours in the day than the rest of us? There are many paths to luxury real Read More

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Estate Of Mind Podcast Highlights: Luxury Live with Special Guest Louise Guido

the Institute February 27, 2020 All, In the News, Institute Community, Luxury Home Marketing Tips 3 Comments

Welcome to the first full episode of our new podcast, Estate of Mind, where you can learn real-time actionable real estate marketing tips to get more listings and successfully market Read More

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Questions To Determine Sellers’ Motivation and Hot Buttons

the Institute February 26, 2020 All, Institute Community 1 Comment

As we know, today’s home seller may not always be forthcoming and honest about their motivation and timeline.  The more information you can gather, the more you can tailor your Read More

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3 Real Estate Marketing Trends You Shouldn’t Ignore in Your Luxury Listings

the Institute February 21, 2020 All, Luxury Home Marketing Tips, Luxury Trends 0 Comments

Since sellers are relying on you to create a high-quality listing that sells their home fast and for as close as to their asking price as possible, knowing exactly what Read More

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The February Luxury Market Report

the Institute February 18, 2020 All, In the News, Luxury Trends, Research & Statistics 2 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. This month’s report reviews the Read More

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Mastering the Art of Relationship-Building in Luxury Real Estate

the Institute February 18, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Personal relationships are the lifeblood of any sales-based business, and this is doubly true in luxury real estate. Achieving real estate success means cultivating meaningful connections with your clients and Read More

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How to Get More Business from the People You Know

the Institute February 12, 2020 All, Networking Tips 1 Comment

In the last 17 years, I have conducted over 80,000 coaching calls and have had the opportunity to coach some of the best real estate agents in North America. As Read More

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The Importance of Continuing Education for Luxury Real Estate Agents

the Institute February 11, 2020 All, Become a Luxury Professional, Luxury Home Marketing Tips 1 Comment

In an ever-changing market, stagnation is the enemy of luxury real estate success.  If you’ve spent any time at all reading our Monthly Member Spotlights, you’ve seen that every real Read More

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3 Types of Valuable Online Content for Luxury Real Estate Agents

the Institute February 7, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

If you’ve spent any time trying to figure out how to grow your online presence to attract more clients, you’ve probably ran into the phrase, “add value”, more than once. Read More

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January Luxury Market Report Summary: Market On the Rise

the Institute January 31, 2020 All, Luxury Home Marketing Tips, Research & Statistics 1 Comment

It’s a brand new year, and if you’re wondering how to sell luxury listings in 2020, look no further than your own backyard. Our January report reveals that luxury home Read More

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Hiring, Training, and Retaining an Administrative Assistant

the Institute January 29, 2020 All, Institute Community 2 Comments

Working a luxury business is intense especially when you need to be available 24/7 for luxury clients or their handlers. Many of you need to hire an administrative assistant or Read More

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Institute President Diane Hartley Shares 3 Simple Ways to Improve Your Luxury Home Marketing Strategy

the Institute January 28, 2020 All, Institute Community, Luxury Home Marketing Tips 0 Comments

Recently, we spoke with our very own President of the Institute, Diane Hartley, to answer the three biggest questions on every luxury real estate agent’s mind when it comes to Read More

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6 Interesting Places For Luxury Real Estate Agents to Find Affluent Clients

the Institute January 24, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

In real estate, relationships are absolutely everything. While you may have no trouble nurturing client relationships, finding those relationships can sometimes be a challenge.  But as a luxury real estate Read More

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The January Luxury Market Report

the Institute January 22, 2020 All, In the News, Luxury Trends, Research & Statistics 0 Comments

The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States.  This month’s report reviews Read More

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Nurturing Client Relationships in Luxury Real Estate with Email Marketing

the Institute January 21, 2020 All, Luxury Home Marketing Tips, Networking Tips 0 Comments

Nurturing client relationships in the luxury real estate space has taken on a few extra layers with the rise of digital marketing. Most agents are naturals at networking and nurturing Read More

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Living Like Royalty

Lori Pedersen January 17, 2020 All, In the News, Luxury Lifestyles 0 Comments

A Place to Call Home Meghan and Harry, and baby Archie will soon call Canada home. We can all envision lavish luxury palaces, but what features will likely be on Read More

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