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How the Pandemic Is Changing the Affluent’s Expectations of Luxury Homes

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With remote work becoming more commonplace and the world still subject to change at any moment, the affluent’s idea of a desirable family home has changed dramatically over the past eighteen months.

Before the pandemic, luxury clientele were trading in their sprawling estates for smaller, urban condos while large, rural “McMansions” sat on the market for months — and even years — at a time.


The affluent see their home as a stable respite from the changing world around them, expecting more space and flexibility from their property than ever before.

Here are just a few of the luxury home trends that have emerged over the last few months:

A Focus on Flex Space

If there’s anything we’ve learned over the last year and a half, it’s that flexibility is an asset — especially at home. So, it’s no surprise that one of the leading luxury home trends is the desire for space that’s easy to adapt to a variety of purposes.

In other words, if there can’t be a room for everything, the affluent prefer that they can fit everything that’s important to them in the rooms that are available.

That means when you’re getting a home ready for market, consider showing off the home’s versatility through staging and styling. For instance, you may style an office space to serve a dual purpose as a guest bedroom, or a workout room that also hosts a meditation space.

Don’t be afraid to get creative to show prospective buyers the possibilities.

A Need for More Square Footage

In line with a need for more flex space, another luxury home trend is simply the need for more space overall. After seeing that the world is subject to more uncertainty than most of us are accustomed to, the affluent — like everyone else — see value in having enough space at home to host extra family members or friends if needed.

Plus, with more family members at home with remote work and schooling, families need their physical space. While this isn’t exactly a new trend, it’s important to note that this is still a common desire among many affluent families even though restrictions are lifted throughout most of the world.

A Demand for Fast Data Connectivity

Again, with remote work and school becoming more commonplace, it makes sense that another luxury home trend is the need for fast data connectivity.

Although this isn’t always something that’s available depending on a home’s location — especially in deep, rural locations — you’ll want to do the research ahead of time on the best internet and data provider in the areas you service so you can help your clients feel confident about working or schooling from home.

Better Air Quality

With more people at home, clients want their home to be a healthy environment. Right now, one of the less glamorous luxury home trends — but one that’s no less important — is installing whole-house air purification systems.

If you’re showing a home with superior air purification, it’s worth mentioning during the walkthrough. And if a home doesn’t have air purification installed? Consider adding it as you’re getting it ready for market, especially if it’s near freeways or heavily trafficked areas.

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  1. As a real estate photographer/videographer, I found this most interesting and might add a reminder to agents to specify to their photographers to make sure to capture this multi use space as well as the extent of the property’s flexible facilities. I make a list of the marketing points with my realtor clients to make sure I cover everything and some things need some special treatment visually/photographically and sometimes video is the only way to show how a space can be turned from one use into another if hidden elements need to be pulled out or shoved back into hiding.

  2. This was a great post for customer marketing, but it mixed more Agent related content in the end… Want a competitive edge in the luxury real estate market? I was all ready to share the post, but thought he mixture of audience relevance kind of spoiled it when it turned the subject of agents competing for listings.

  3. Great article I agree with the concept of space is more valuable for family at this time in our market. Covid has changed a lot of ideas on how an owner views their home and how it needs to functions.

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