The great thing about breaking into luxury real estate is that all you need is an active real estate license and a passion for unique homes and clientele to do it. But what if your goal is to dominate your chosen luxury real estate market? You’ll want to consider becoming a Certified Luxury Home Marketing Specialist™ — and to do so, you’ll need to earn a luxury real estate designation.
What Is a Luxury Real Estate Designation?
A luxury real estate designation sets you apart from the competition by telling prospects you’ve completed a certain amount of high-level luxury real estate training and have the experience they’re looking for in a luxury real estate professional.
The Institute’s Certified Luxury Home Marketing Specialist™ designation is currently the top designation for real estate professionals who work mostly within the residential luxury real estate market. In fact, The Institute’s CLHMS™ designation is recognized around the globe as the gold standard in luxury designations.
Here’s why earning a luxury real estate designation like the our Certified Luxury Home Marketing Specialist™ designation can help your luxury real estate career as you grow:
1.) Luxury Clients Want a Luxury Experience When They Purchase a Home
If you’ve spent any time working in the luxury real estate market already, you’ll know luxury clients value lifestyle and experiences — and when you work with them, you’re part of that lifestyle and experience.
Before even meeting you, having a luxury real estate designation attached to your name like the Certified Luxury Home Marketing Specialist™ designation shows prospects you already understand their unique needs and are capable of providing the luxury experience they’re looking for.
2.) High-End Clients Seek Out Certified and Designated Professionals
Affluent clients are in high demand, which means they can choose just about any luxury real estate professional they’d like to work with. Naturally, they’ll want to work with the best, and the best are usually certified or hold a luxury real estate designation.
Think about it. If you had the choice between hiring a certified professional and a non-certified professional and had the resources to choose the very best, you’d likely choose the professional who’s certified (even if it costs a bit more).
3.) The Institute’s Certified Luxury Home Marketing Specialist™ Designation Connects You to Other Elite Professionals
They say your network is your net worth, and that’s especially true in luxury real estate. Earning a luxury real estate designation often puts you in the same rooms and networks as some of the highest performing luxury real estate professionals in the industry — especially if you earn your luxury real estate designation through The Institute.
These connections often open the door to high-quality referrals, meaningful mentorships, and even a few new proven marketing ideas you may not have otherwise had access to.
4.) Earning a Luxury Real Estate Designation Gives You Confidence
The luxury real estate market is competitive, and confidence counts. If you’re a new luxury real estate professional, it’s easy to feel intimidated by this market’s high-profile clientele and other luxury real estate professionals who are farther along in their careers.
The good news is, the Certified Luxury Home Marketing Specialist™ designation speaks for itself. And, having a luxury real estate designation attached to your name can be a huge confidence boost just knowing you’re in demand. Even better? Certified Luxury Home Marketing Specialists™ are indexed in our public directory, which allows high-end clients to find you. What could give you more confidence than that?
5.) The Institute’s Designation Process Puts You Through World-Class Training
Whether you choose a self-paced online training or our online Luxury Livestreams, you’ll walk away with our proven Luxury Marketing Blueprint that will help you stand out as a real estate professional and marketer.
From showing you how to build your personal brand and how to ace your listing presentations, to teaching you how to grow your network and prospect like a pro, The Institute equips you with the knowledge you need to compete in this fast-paced market.
Want to Learn More About How to Earn Your Certified Luxury Home Marketing Specialist™ Designation?
We know there’s a lot to learn in the luxury real estate market, even if you’re coming from a career in traditional real estate.
Fortunately, we’ve made it easy for you to understand the requirements of earning your luxury real estate designation with us and have training options to fit your schedule and learning style.