Members of the Institute of Luxury Home Marketing are real estate professionals that have been trained by top-level experts in our program to enhance the individual’s skills to better assist Read More
How to Become a Big Thinker for Your life and Business
You may believe that only certain people get “lucky” when it comes to the perfect careers, relationships, and lives, but the people that have this so-called luck have learned that Read More
The Leaders in Luxury Event is Almost Here!
Our Leaders in Luxury event is right around the corner, taking place this weekend, November 12-14 at Hotel Crescent Court in Dallas, TX. Registration is closed for this year, but Read More
A Membership at The Institute Can Help You Step Up Your Social Media A-Game
Social Media is a huge source for brand awareness and loyalty. Instagram has upped the game in many ways, showcasing the value that a simple picture has to advertise an Read More
Ever Wondered How Networking Can Make or Break You?
The motto “it’s not what you know, but who you know” has been drilled into most of us since we were teens and young adults beginning to prepare for careers. Read More
It’s Your Last Chance to Join the Leaders in Luxury in Dallas!
The Institute knows luxury. We also know networking. This is why we knew hosting an event geared towards leaders in luxury real estate, consisting of speakers from the world of Read More
Our Online Training Takes You Places from the Comfort of Your Chair
“Online learning is not the next big thing, it is the now big thing”. -Donna J. Abernathy The internet is a huge part of our everyday lives. We don’t leave Read More
From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital Read More
Leaders in Luxury Takes Uptown Dallas
The Institute knows luxury. As a thought-leader in our field, we knew hosting an event geared towards leaders in luxury real estate, consisting of speakers from the world of luxury, Read More
The Institute Members Reach Higher Heights
Foreclosure is a word that we see thrown around the real estate market time and time again, just typically not in the same sentence as ‘luxury’ and ‘billionaire’. Recently, Read More
Not All Luxury Real Estate Agents Are Created Equal
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
The Institute is “Nothing Short of Phenomenal”
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professionals, even those who have immense experience Read More
Have You Heard About The Institute’s Luxury Insights?
The Luxury Insights blog is the premier destination for trends and information about the luxury lifestyle market. Staying up to date on the latest marketing trends, techniques, and strategies are Read More
Wondering What Membership Can Do For You?
Becoming a member of the Institute for Luxury Home Marketing means you have gone through the training, and have the skill, drive, and passion to be positioned as an expert Read More
Meet Our World Class Trainers!
At the Institute for Luxury Home Marketing, we embrace the value of teaching unique, relevant, and practical marketing techniques catered to luxury real estate professionals. These techniques are what set Read More
Luxury Consumers Have a New Attitude
“One man’s trash is another man’s treasure” is a common attitude for those who enjoy consignment or thrift store shopping. While luxury products are definitely not trash, over the last Read More
Why We Love Facebook for Luxury Home Agents and You Should Too
In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platform, Facebook plays a critical role Read More
No matter how much experience you have, there is always something new to learn.
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professional walks away with new, relevant and Read More
Top 2017 Green Luxury Home Upgrades Buyers are Looking For
By Erin Vaughan It’s no secret that “going green” is a trend that will only keep growing. Eco-friendly features are gaining ground among buyers, which leads to boosted property values Read More
Selling Luxury Homes with Confidence is an Art Form
Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represents. Knowing a client’s Read More
What Irma Martinez is saying about the Institute’s exclusive training for Luxury Home Professionals
The Institute for Luxury Home Marketing is the premier place to receive a luxury real estate professional designation. At each seminar, real estate professionals walks away with new, relevant Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
Keeping Tabs: The Essential Luxury Insight Resource List
As a luxury real estate professional, a knowledgeable understanding of the luxury lifestyle is crucial if you want to create “good ethos” and connect with the luxury buyer. Communicating that Read More
What Real Estate Professionals Need to Know About the Luxury Consumer
The old saying “money can’t buy happiness” proves itself time over time when dealing with real estate amongst demographics of affluence. In order to relate better to their audience, luxury Read More
It’s In the Bag
A Kate Spade store interior. The Americana iconography and pop colors attract a coveted market segment attractive to luxury brands. Image source Pinterest. Kate Spade, the American fashion house known Read More
Family Matters: Why Family Offices Matter for Real Estate Professionals
The new headquarters of the Perot Family Office in Dallas, Texas provides space for 250 staff dedicated to management of the family’s wealth. Image source Mithun, Inc Family offices are Read More
From Carbon Footprints to Your Client’s Blueprints
Luxury home buyers have become increasingly sensitive to their carbon footprint, allowing architects and engineers to use innovative processes and materials in creating and renovating high-end homes. Staying on top of Read More
The San Pellegrino Effect: Wealth, Cuisine and Travel
The list is here! For many, the announcement of the Top 50 Restaurants in the World is a harbinger of vacations to come, and entire trips are planned around a Read More
Add This To Your Client’s Wish List: Luxury Panic Room
No longer just a novelty or for the wealthy recluse, safe rooms, or panic rooms, have entered the mainstream with many affluent clients considering them a necessity when searching for Read More
Canadian Home Prices Rise In February as Toronto Stays Strong
Canadian home prices continue to rise, despite new regulations on foreign buyers in some markets and concerns of a real estate bubble. Prices across Canada were up 13.4 percent compared Read More
U.S. Luxury Prices Flatlined in the Last Quarter of 2016
The stock market rally has done little to move prices in the luxury real estate marketed consistently across the United States. In select cities, particularly Santa Clarita, California, average luxury Read More
Nine Things To Know About Today’s Billionaires
“Luxury real estate is very competitive in the U.S.,” says Lucio Bernal, an Expert Trainer with the Institute for Luxury Home Marketing and President of the Palm Springs Regional Association Read More
Super Bowl LI Boosts Luxury Market in Houston
Super Bowl Sunday was this past weekend, and that one event had a positive impact on the host city. With more than a million tourists who came to watch the Read More
How to Define Luxury Real Estate in Today’s Market
Tips on identifying high-end properties in a world where the term “luxury” has become cliché. by Devon Thorsby This post is a condensed version of an article featured in U.S. Read More