Though most luxury real estate professionals treat real estate auction companies as a last resort after a home has sat on the market for a while, it’s certainly not the Read More
December Luxury Market Report Summary: Recapping the Luxury Real Estate Boom of 2020 (Plus 3 Emerging Trends)
While nearly everyone has grown tired of the term “unprecedented” this year, there’s certainly no other way to describe the 2020 luxury housing market and the resulting real estate boom. As Read More
The December Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. December’s report reviews the current Read More
How Do You Find Wealthy Clients Online? Here Are 3 Ways to Connect
As a new luxury real estate professional, you might wonder how to find wealthy clients without breaking the bank. In fact, you might be wondering, “Don’t wealthy clients only hang Read More
Why Is Maintaining, Servicing, and Building Your Luxury Real Estate Database So Critical?
Getting in touch with new people is getting harder to do, but you must still expand your business by connecting to new people and growing your luxury real estate database. Read More
3 Luxury Staging Trends to Take “Center Stage” In 2021
Most luxury real estate professionals and their clients know staging trends are important. But did you know staging changes as the market evolves? Of course, there are timeless aspects of Read More
3 Myths About Millennial Clients Keeping You From Growing Your Luxury Real Estate Practice
After the crash of 2008, it seemed like millennials might not get the home owning opportunities their parents and grandparents did. Fortunately, this demographic saw a huge upturn financially over Read More
Prospecting for Luxury Expired Listings? 3 Critical Game Changers for Getting to “Yes”
What if you could reach out to hundreds of potential clients who were already warmed up to sell their luxury listing? When you work expired listings, that’s exactly what you’re Read More
Tips to Get Your Luxury Real Estate Client Under Contract and Provide a Stress-Free Closing
Working with a luxury real estate client in a low inventory market is challenging and can sometimes be frustrating. If they lose 2-3 homes, who do they blame? That’s right, they blame Read More
Estate Of Mind Podcast Highlight: Leveraging Real Estate Branding With Lesley Everett
With the rise of the internet, the term “real estate branding” has become a loaded one. Not only that, there are more self-proclaimed “real estate branding experts” these days than Read More
November Luxury Market Report Summary: 3 Pandemic Real Estate Trends You Need to Know About For 2021
Did you ever think you’d find yourself reading an article on “Pandemic Real Estate Trends”? This year has been full of surprises — to say the least — yet the Read More
The November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews the current Read More
Growing and Nurturing Your Luxury Database
I want you to think about your luxury database as your future. Your database is a goldmine if you manage and handle it properly. Be obsessed with adding as many Read More
The Benefits of Becoming a Luxury Listing Agent – Featuring Matthew Ferrara
If you’re in real estate, you’ve probably heard the saying, “You have to list to live.” That’s because listings, at every price point, are truly the lifeblood of a successful Read More
How to Work With “New Money” In Luxury Real Estate – Featuring Debbie De Grote
The face of luxury real estate is transforming faster than ever before. Technology has made it easier than ever to come into “new money” — producing a new kind of Read More
Still Doing Listing Presentations? Here are 3 Secrets for Successful “Marketing Consultations” Instead
The phrase “listing presentation” may bring to mind images of practicing scripts in front of the mirror and presenting a 10-page PowerPoint to clients while they sit quietly and listen. Read More
Why Building Your Luxury Brand Image is So Important
What is it about you that’s unique and special? How do you communicate those characteristics through the luxury brand image you’re marketing via your advertising materials and in your presentations? Read More
What It Takes to Become a Celebrity Real Estate Agent – Featuring Kofi Nartey
Paparazzi, glitzy parties, your name in the newspapers… Think that’s what it’s like being a celebrity real estate agent? For most, it’s not. In fact, for most luxury real estate Read More
October Luxury Market Report Summary: A Growing Demand For Large Luxury Properties
Exactly one year ago, large luxury homes for sale had a hard time garnering any interest from potential buyers. But now? Well, it’s safe to say the pandemic has greatly Read More
How to Select Your Luxury Real Estate Market Area of Focus
While true luxury is considered to be the top 10% of sale prices in your real estate market, that may or may not be the sweet spot for you. In Read More
Estate Of Mind Podcast Highlight: Selling to the Stars With Kofi Nartey
Ask any “marketing guru” how to network and they’ll tell you to “provide value” to your prospects and clients. But what does that really mean in luxury real estate? To Read More
The October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top residential markets throughout Canada and the United States. October’s report reviews the Read More
How Can Luxury Real Estate Professionals Automate Their Business Without Losing Their Personal Touch?
The internet has made “automating your business” an attractive concept for entrepreneurs — but how do you do that when your business is based around creating and nurturing relationships? To Read More
Luxury Staging Tips With Expert Luxury Home Stager Lori Pedersen
How do you stage luxury homes for sale in 2020? What’s working and what’s not? To get the best and latest luxury staging tips of 2020, we turned to Certified Read More
Is Geographic Farming Right for You?
Geographic farming is like real farming – it takes an investment of time, patience, and faith. But this doesn’t necessarily mean that it will take a long time for you Read More
How to Build and Control Your Referral Pipeline: A Sneak Peek Inside Our Wealth Quotient Masterclass
How do you build and scale your luxury real estate referrals in a proactive, systematic way? The truth is, luxury real estate referrals are 4x more likely to convert to Read More
3 Tips for New Luxury Professionals for Winning Listings: An Interview With Jamie Huggins
Working as a listing agent has its perks… A more structured schedule, higher commissions, and a whole world of expired listings to prospect. But what if you’re a brand new Read More
What Sellers Really Want from a Listing Agent
Recently I was asked, “Debbie, what do sellers really want from me when I go on a listing appointment?” Sellers want to be heard Sellers today have access to information Read More
September Luxury Market Report Summary: Luxury Buyer Trends For Fall 2020
The face of luxury real estate is changing, and it has never been a more interesting time to be a Certified Luxury Home Marketing Specialist. This month’s Luxury Market Report Read More
Estate Of Mind Podcast Highlight: Breaking Through to Luxury Real Estate [Real Life Stories with Debbie De Grote]
Learning how to work with luxury clients is like learning a new language. It requires a different vocabulary, a different mindset, and a whole different set of rules than working Read More
The September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
3 Ways to Create Mutually Beneficial Client Relationships to Grow Your Luxury Real Estate Practice
Are you creating mutually beneficial client relationships in your business? You’d be surprised at how many luxury real estate professionals don’t know they’re leaving opportunities on the table with their Read More
3 Needle-Moving Strategies to Help You End 2020 On a High Note
Can you believe Quarter Four is just a few weeks away? As we enter these last few months of the year, it’s time to start thinking about ending 2020 on Read More
Building Your Agent Referral Network
During my 20+ years of coaching some of the best agents in the nation, I have only met a small percentage of real estate professionals who had an action plan Read More
Luxury Real Estate Trainer Tami Simms Weighs In On July’s Impressive Month-End Stats
Despite a rollercoaster of current events all year, the luxury real estate market experienced positive growth during the month of July. In fact, home sales in the $500,000 and above Read More
4 Tips to Grow Your Sphere of Influence Online in 2020
With most states still enforcing restrictions on indoor public spaces and in-person networking events, knowing how to network online is now key for breathing new life into your luxury real Read More
Member Spotlight: Sarina Bergman On Wins, Challenges, and Professional Development During COVID-19
Real estate success stories are looking a little different this year. In some ways, COVID-19 has made luxury real estate a bit easier than usual. As a whole, we’re seeing Read More
Virtual Open Houses Create New Opportunities In Luxury Real Estate Market
Maybe some of you have returned to in-person open houses, but most of you reading this report probably have not. In either case, I hope you all are embracing virtual Read More
August Luxury Market Report Summary: The Changing Trends of Second Home Markets
Whether you’re a brand new luxury professional figuring out how to work with luxury clients this year, or you’re an experienced professional looking to breathe life back into a quiet Read More
The August Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
Estate Of Mind Podcast Highlight: The Secrets to Real Estate Marketing with David Collins (Part 2)
“I have a listing… now what?” When you decide to become a real estate professional in the luxury market, your real estate marketing strategy is what sets you apart from Read More
Are Luxury Real Estate Auctions the Secret to Accelerating Your Listings?
Very much unlike fine wine, real estate listings don’t age well. So how do you improve your chances of achieving a swift and successful sale? To answer that question, we Read More
Create Successful Joint Venture Relationships That Bring You Clients Without Rejection
One of the best ways to build your database and find new warm leads is to leverage the power of relationships. Who do you know who has your ideal client Read More
Building Your Network as a New Luxury Real Estate Agent? Here Are 3 Ways to Make Your Agent Bio Stand Out
The real estate professional bio is one of the most underestimated marketing tools in any real estate marketing strategy. But when you’re brand new and just starting to build your Read More
These Two Simple Mindset Shifts Can Help You Attract High-Quality Luxury Real Estate Clients
As we prepare for the final quarter in what has been a largely unpredictable year, one thing is certain: success happens when we focus on things we can control. And Read More
Setting the Expectation Conversation Once the Listing Is Signed
We all know that sellers hear what they want to hear and believe what they want to believe when it comes to how market conditions will impact the sale of Read More
The July Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
Maximize Your Billable Time
What percentage of your day would you say is income-producing? We define income-producing as prospecting, lead follow up, presentations to buyers and sellers, negotiating, and closing deals…money time. Income servicing Read More
New Skills For a New Era: A Letter From Institute President, Diane Hartley
First, we’d like to welcome more than 2,000 Members who joined us this year. You made an incredible and timely decision for your professional growth and we’re looking forward to Read More
Become a Social Media Celebrity In Your Community
Take up the 30-day video challenge – every day for the next 30 days, do a live stream a day on Facebook that provides great value to those who would Read More