Discover why real estate designations matter, especially in the luxury market. Learn how earning a designation can boost your credibility, resources, and earning potential.
Demonstrate Your Value to Buyers, Amidst Industry Change
Learn how to effectively demonstrate your value to buyers amidst the evolving real estate landscape. This guide provides strategies for creating a compelling buyer presentation, showcasing your expertise, and navigating new commission rules to secure buyer representation agreements.
Luxury Market – 2024 Drivers and Nuances
The August 2024 Luxury Market Report provides a detailed analysis of the current trends in North American luxury real estate, including month-over-month and 13-month trend data. The report explores the resilience and growth of the market, the critical role of new inventory, price stability, and the impact of economic factors. It offers insights for real estate professionals and affluent buyers to navigate the evolving landscape and highlights the importance of staying attuned to buyer preferences and market dynamics.
Strategic Marketing for Real Estate Professionals
Discover essential marketing strategies tailored for real estate professionals. Explore SMART goal setting, balancing business needs with marketing tactics, and leveraging digital and print media for brand building. Learn how to effectively target your audience, optimize digital presence, and integrate innovative tools like QR codes for maximum engagement and lead generation.
Shifting Outdoor Spaces to Year-Round Use
Explore the trends transform outdoor spaces into year-round havens that enhance your lifestyle, health, and property value. Learn how to maximize functionality with design elements like heating solutions, weather-resistant materials, and outdoor kitchens, creating a space that’s perfect for relaxation, entertainment, and wellness in any season.
Promoting Luxury Properties Beyond your Local Market
Promoting luxury properties beyond your local market is essential for increasing visibility and maximizing value. Targeting a global niche helps attract high-net-worth buyers, mitigate local economic downturns, and enhance your reputation as a luxury agent. See our preferred methods help reach affluent buyers and boost the success of luxury listings.
Luxury Outdoor Living Space Trends 2024
Discover the top luxury outdoor living space trends of 2024, including resort-style amenities, sophisticated outdoor kitchens, wellness areas, and sustainable designs, enhancing high-end real estate with elegance and functionality.
Mid-Year Review of 2024: Luxury Real Estate Market Insights
Discover key insights and trends shaping the North American luxury real estate market. Learn about inventory, pricing, and future expectations.
Adapting to the New Real Estate Landscape
Join us as we discuss adapting to recent changes in the real estate industry.
Social Media: Understanding How to Position Branding and Messaging
Learn how to effectively position your brand and messaging on social media with insights from Will Hayes, Senior Growth Strategist at the Tobe Agency. Discover strategies for defining your brand identity, understanding your audience, and setting clear objectives, choosing the right platforms, developing a content strategy, crafting compelling messaging, engaging with your audience, analyzing performance, and staying updated with trends.
How to Defend your Worth
To effectively defend your worth in the real estate industry amid ongoing NAR litigation, it’s crucial to stay informed and transparent about your services. Emphasize your value proposition by offering personalized, concierge-level service, showcasing specialized knowledge, and providing comprehensive market analysis.
Differentiating Affluent from Traditional Client Expectations
Learn how the distinct characteristics, needs, and expectations of affluent clients differ from traditional ones. Discover the importance of tailoring your approach to deliver exceptional service, build strong relationships, and achieve financial success. Explore key differences in financial capacity, property preferences, decision-making processes, service expectations, marketing, negotiation, and post-sale services.
Become a Leader: Stay Ahead of the Conversation
Staying proactive, informed, and influential benefits luxury real estate professionals by enhancing their reputation, decision-making, and relationships. Knowledge fosters thought leadership, innovation, confidence, and community engagement.
Understanding Paid Digital Media
Learn how to implement a successful paid digital media campaign with insights from Will Hayes of Tobe Agency. Discover strategies for setting SMART objectives, understanding media platforms, and creating effective search and social media ads.
Luxury Trends for the Summer of 2024
As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living costs. Sales of luxury properties have increased significantly, Read More
The Marketing Power of Features and Amenities
Learn how to position features and amenities in luxury real estate in luxury real estate. Explore how unique amenities and features can enhance marketability, appeal, and value, making homes stand out. Discover strategies to effectively market these properties, from high-quality visuals to leveraging social media.
Branded Residences – A Growing Trend
Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.
Strategies for Success in Real Estate: Building Brand Loyalty
Discover the power of brand loyalty in building a sustainable real estate business. Learn how emotional connections and exceptional service create a strong client base, steady revenue, and positive reputation. Explore types of loyalty and strategic steps to foster lasting relationships and grow your luxury real estate practice.
The MAY 2024 Luxury Market Report
As we find ourselves amidst the spring market of 2024, we take a closer look at the current trajectory of luxury real estate and how it continues to redefine itself.
Unlocking Market Insights
In the fast-paced realm of luxury real estate, staying abreast of market shifts is paramount for informed decision-making. Whether you’re a buyer, seller, investor, or industry expert, access to dependable data and insightful analysis is non-negotiable.
THE APRIL 2024 LUXURY MARKET REPORT
In our April 2024 Luxury Market Report, we delve deep into the dynamics shaping the world of luxury, providing a comprehensive analysis of emerging trends, consumer behaviors, and economic influences.
Unlocking the Power of Imagery in Luxury Real Estate
Luxury real estate thrives on perception. Captivating imagery, from aerial views to interior shots, sets the stage for an exclusive experience. In this competitive market, high-quality visuals define professionalism and attract affluent buyers.
Top Trends for Spring 2024
As we enter the spring months, and for many markets, what is traditionally the busiest period of home sales and purchases, we review some of the top trends, both indoors and outdoors.
Strategies for Marketing a Challenging Property in a Seller’s Market
One of the most important factors to remember is that there is a buyer for every home but, although price does play an important role, reducing it might not be the only way to achieve a sale.
The March 2024 Luxury Market Report
This month, we delve into the underlying factors propelling demand and shaping the trajectory of the luxury real estate market over the past four months, as well as their enduring effects.
How to Predict Trends in your Real Estate Market
Leveraging these diverse sources of data, you can make more informed decisions, mitigate risks, and capitalize on emerging opportunities in the dynamic real estate market
How to Leverage a Hard-to-Sell Property
Leveraging a hard-to-sell property can help you to increase your business but it does involve thinking outside the box and seeking out opportunities.
Important Design Trends for 2024
The current buyer philosophy is that a home needs to be more than just beautiful and functional design. The affluent are searching, and prepared to wait, to find a home that matches their lifestyle expectations, is move-in-ready, and provides “an experience.”
THE JANUARY 2024 LUXURY MARKET REPORT
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States.
The November 2023 Luxury Market Report
While there is little doubt that the current luxury market is facing challenges, we investigate the slight shift in some of the market’s variables that could be the key to market growth in the future.
Connecting the Dots Between Buyers and Sellers
Here are four methods to help to connect the dots between buyers and sellers during a luxury real estate transaction.
The Focus of The Luxury Consumer in Today’s Market
Your key role as a luxury real estate agent is to paint the best, most relatable picture possible. How do you do this? By finding ways to relate to existing consumer experiences.
The October 2023 Luxury Market Report
October’s report reviews the current statistics for the luxury market in North America month over month, as well as the 13-month trend. We review the status of September’s market, as this month is usually a good indicator of the direction the market is headed for the next few months.
The September 2023 Luxury Market Report
The Institute’s Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and the United States. The report for September examines the Read More
The August 2023 Luxury Market Report
The Institute’s Luxury Market Report offers a comprehensive analysis of trends and comparative data for top residential markets across Canada and the United States. The August report provides a month-over-month Read More
The July 2023 Luxury Market Report
The Institute’s Luxury Market Report serves as your guide for analyzing trends and comparative data in the top residential markets across Canada and the United States. The report for July Read More
The June 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing trends and comparative data in the top residential markets across Canada and the United States. June’s report reviews the current Read More
The May 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data in the top residential markets across Canada and the United States. May’s report examines Read More
The April 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. The report for April Read More
The March 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. March’s report reviews the Read More
The February 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. February’s report reviews Read More
The January 2023 Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. January’s report reviews Read More
The 2022 November Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. November’s report reviews Read More
The 2022 October Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. October’s report reviews the current Read More
The 2022 September Luxury Market Report
The Institute’s Luxury Market Report is your guide to an analysis on the trends and comparative data on the top-residential markets throughout Canada and the United States. September’s report reviews the current Read More
The 2022 August Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. August’s report reviews the current Read More
What Luxury Real Estate Really Means
What comes to mind when you think of luxury real estate? The common assumption is a multi-million dollar home, high-rise, or vacation property on an exclusive island. However, even though Read More
The 2022 July Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. July’s report reviews the current Read More
The 2022 June Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on the top-residential markets throughout Canada and the United States. June’s report reviews the current statistics for Read More
The 2022 May Luxury Market Report
The Institute’s Luxury Market Report is your guide to analyzing the trends and comparative data on top residential markets throughout Canada and the United States. May’s report reviews the current statistics of Read More