In our last blog article, we featured Brandon Lee and some of his principles from his new book, Web of Influence. In this post, we want to help prepare you Read More
Change is the Only Real Absolute for 2018 Luxury Buyers
While it is hard to keep up with the ever-evolving trends of social media, advanced technology, and the standards that retailers are now expected to meet, there are a few Read More
The Social Media Survey Results From ILHM Members Are In!
The results are in! A few weeks ago we talked about Web 3.0 and how building community & engagement practices are essential for business growth in 2018. We took a Read More
Introduction to Web 3.0 and Why You Should Care
You may have heard the term Web 3.0 already. Perhaps you have heard it as Internet 3.0 or even Sales 3.0. You may be wondering what it means or surprised Read More
The Lord & Taylor Building Has Sold It’s Iconic Building to WeWork
The Lord & Taylor building on Fifth Avenue in Manhattan stands as a monument to old-school retail for over a century, with an elegant Italian Renaissance design and an opulent Read More
Find Out About The Designation Difference: CLHMS
The Certified Luxury Home Marketing Specialist™ (CLHMS) designation, assures affluent buyers and sellers that real estate professionals have the knowledge, experience, and unique skills to meet their needs. By taking Read More
Not All Luxury Real Estate Agents Are Created Equal
We all bring different skills to the table. At the Institute for Luxury Home Marketing, we seek to bring those skill sets together into a community of like-minded real estate Read More
Luxury Consumers Have a New Attitude
“One man’s trash is another man’s treasure” is a common attitude for those who enjoy consignment or thrift store shopping. While luxury products are definitely not trash, over the last Read More
Why We Love Facebook for Luxury Home Agents and You Should Too
In the marketing world, even in the luxury real estate game, social media is an essential marketing tool. And like every other social media platform, Facebook plays a critical role Read More
Selling Luxury Homes with Confidence is an Art Form
Marketing is storytelling. In the luxury real estate market, the story you are telling is one of a home, a lifestyle, and all that the home represents. Knowing a client’s Read More
From Mediocre to Luxury: Home Renovations that Impress Clients in 2017
The luxury housing market is a curious beast: while properties often stay on the market for months as the perfect buyer is wooed, trends in design and technology seem to Read More
443 Greenwich in Tribecca Attracts Buyers Concerned With Privacy
443 Greenwich, a brick book bindery turned luxury apartments, boasts a magnet of a-list and celebrity tenants. Contractors on the project worked to retain rustic elements of the original book Read More
Handling the Multi-Level Sale
Every luxury real estate professional knows that a transaction happens with more than just a buyer and seller; it can go through the hands of several parties before closing day. Read More
The Definitive Guide to Working With Young Affluent Buyers
A new generation of homebuyers is entering the market, and with them a new way of interacting. In a few short years, older millennials will reach their peak earning years, Read More
Branding Yourself as a Luxury Real Estate Professional
The luxury real estate market is a slower paced, more demanding and more competitive environment to work in, and branding yourself as a luxury real estate professional is imperative to Read More
Understanding the International Luxury Home Buyer
Although diplomacy is important when representing any luxury consumer in the luxury home market, it is especially important when understanding the international luxury home buyer because of the many variables at Read More
Three Quick Tips on How to Use Social Media for Luxury Real Estate Marketing
Many real estate professionals in the luxury market agree that social media is one of the most effective tools to engage with new buyers, investors and partners. But when push Read More
The Path to Becoming a Top Performing Luxury Real Estate Professional
Whether you are a real estate professional testing out the luxury market, or you are already a successful luxury real estate professional, it is essential, no matter the stage, to understand Read More
What are Luxury Consumers Talking About?
In the luxury consumer market, including the luxury real estate market, conversations now more than ever focus on experiences instead of consumables. What do we mean by this? Things, or Read More