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How to Defend your Worth

The Institute for Luxury Home MarketingAll, Become a Luxury Professional, In the News Leave a Comment

To effectively defend your worth in the real estate industry amid ongoing NAR litigation, it’s crucial to stay informed and transparent about your services. Emphasize your value proposition by offering personalized, concierge-level service, showcasing specialized knowledge, and providing comprehensive market analysis.

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The Marketing Power of Features and Amenities

The Institute for Luxury Home MarketingAll, Become a Luxury Professional, Cool Stuff, Luxury Home Marketing Strategy Leave a Comment

Learn how to position features and amenities in luxury real estate in luxury real estate. Explore how unique amenities and features can enhance marketability, appeal, and value, making homes stand out. Discover strategies to effectively market these properties, from high-quality visuals to leveraging social media.

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Branded Residences – A Growing Trend

The Institute for Luxury Home MarketingAll Leave a Comment

Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.