A real estate coach specializes in guiding real estate professionals in the high-end property market, offering tailored strategies for marketing, branding, negotiation, and client management. These coaches help agents attract affluent clients, close bigger deals, and develop leadership skills.
Why Designations Matter in Real Estate
Discover why real estate designations matter, especially in the luxury market. Learn how earning a designation can boost your credibility, resources, and earning potential.
Elevate Your Space: Fall 2024’s Top Color Trends
Discover Fall 2024’s top interior color trends, replacing the cooler grays of the recent past. We explore the new wave of warm earthy tones, as well as bold hues like dramatic blues and captivating reds.
Demonstrate Your Value to Buyers, Amidst Industry Change
Learn how to effectively demonstrate your value to buyers amidst the evolving real estate landscape. This guide provides strategies for creating a compelling buyer presentation, showcasing your expertise, and navigating new commission rules to secure buyer representation agreements.
Luxury Market – 2024 Drivers and Nuances
The August 2024 Luxury Market Report provides a detailed analysis of the current trends in North American luxury real estate, including month-over-month and 13-month trend data. The report explores the resilience and growth of the market, the critical role of new inventory, price stability, and the impact of economic factors. It offers insights for real estate professionals and affluent buyers to navigate the evolving landscape and highlights the importance of staying attuned to buyer preferences and market dynamics.
Strategic Marketing for Real Estate Professionals
Discover essential marketing strategies tailored for real estate professionals. Explore SMART goal setting, balancing business needs with marketing tactics, and leveraging digital and print media for brand building. Learn how to effectively target your audience, optimize digital presence, and integrate innovative tools like QR codes for maximum engagement and lead generation.
Shifting Outdoor Spaces to Year-Round Use
Explore the trends transform outdoor spaces into year-round havens that enhance your lifestyle, health, and property value. Learn how to maximize functionality with design elements like heating solutions, weather-resistant materials, and outdoor kitchens, creating a space that’s perfect for relaxation, entertainment, and wellness in any season.
Promoting Luxury Properties Beyond your Local Market
Promoting luxury properties beyond your local market is essential for increasing visibility and maximizing value. Targeting a global niche helps attract high-net-worth buyers, mitigate local economic downturns, and enhance your reputation as a luxury agent. See our preferred methods help reach affluent buyers and boost the success of luxury listings.
Luxury Outdoor Living Space Trends 2024
Discover the top luxury outdoor living space trends of 2024, including resort-style amenities, sophisticated outdoor kitchens, wellness areas, and sustainable designs, enhancing high-end real estate with elegance and functionality.
Adapting to the New Real Estate Landscape
Join us as we discuss adapting to recent changes in the real estate industry.
How to Defend your Worth
To effectively defend your worth in the real estate industry amid ongoing NAR litigation, it’s crucial to stay informed and transparent about your services. Emphasize your value proposition by offering personalized, concierge-level service, showcasing specialized knowledge, and providing comprehensive market analysis.
Understanding Paid Digital Media
Learn how to implement a successful paid digital media campaign with insights from Will Hayes of Tobe Agency. Discover strategies for setting SMART objectives, understanding media platforms, and creating effective search and social media ads.
Luxury Trends for the Summer of 2024
As we move into the summer of 2024, the luxury market shows remarkable resilience despite economic challenges like inflation and rising living costs. Sales of luxury properties have increased significantly, Read More
The Marketing Power of Features and Amenities
Learn how to position features and amenities in luxury real estate in luxury real estate. Explore how unique amenities and features can enhance marketability, appeal, and value, making homes stand out. Discover strategies to effectively market these properties, from high-quality visuals to leveraging social media.
Branded Residences – A Growing Trend
Explore the resurgence of branded residences, a luxury segment blending high-end hospitality with real estate. Learn about their unique appeal, from exclusive amenities to personalized services, and discover why they are increasingly popular among affluent buyers.
The MAY 2024 Luxury Market Report
As we find ourselves amidst the spring market of 2024, we take a closer look at the current trajectory of luxury real estate and how it continues to redefine itself.
HOW TO LEVERAGE A BALANCED MARKET
Inventory levels are climbing in most luxury markets as we move firmly into the spring season. Statistically, this has resulted in a shift towards a balanced market. Traditionally, spring has Read More
Top Trends for Spring 2024
As we enter the spring months, and for many markets, what is traditionally the busiest period of home sales and purchases, we review some of the top trends, both indoors and outdoors.