#Hashtags for Luxury Realtors

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Is your business marketing on Social Media?

Do you wish your social posts were seen by more people?

If so, you can make it easier for people to find and learn about you by using hashtags in your posts!

The team at the Institute has done extensive research on the most important hashtags for Luxury agents. Since it can be difficult to understand which hashtags to use, we have compiled a list that you can use!

Before we jump into that list, let’s talk about why hashtags are so important? Here are some reasons compiled by Naylor on the importance of hashtags.

  • Hashtags simplify the process–Searching a hashtag pulls results for each post using that hashtag. Using a hashtag helps you reach your target audience, and likewise makes it easier for others to find your information.
  • Hashtags compel an action–When a user sees a post that is of interest, they will likely spend time looking through content brought up by the hashtag.
  • Hashtags evolve–Hashtags are being used by more and more platforms, impacting the amount of information put directly in front of social media users.
  • Hashtags reward the distinctive–Hashtags make finding information easier for social media users. A unique hashtag makes your message stand out to the users who find the hashtag valuable.

As you can see there is much value from using hashtags. Here is a list of great hashtags to use as a real estate agent.


This is the perfect hashtag for all luxury realtors. Remind your clients that you are selling them their dream home and that the higher price point is 100% worth it.

#{YourArea} + SchoolDistrict

This is a great hashtag to use when promoting a listing in a family friendly area. It lets buyers know exactly which school district they’re shopping in and helps them to make informed decisions. A lot of buyers with children are even shopping by school district these days, so this is an especially great hashtag to use when selling in a premier district. For example, #DublinCitySchoolDistrict.


What better way to build a brand than by promoting your brand via hashtags! Hashtag your brokerage to let everyone know who you are affiliated with, exactly what your brand is and to appear more professional online.


Hashtags such as #BestClientEver are a great way to thank your clients while simultaneously promoting your business online. Remember to be honest with hashtags such as these and only showcase the clients you really loved working with!


This is a great way to easily advertise what amazing amenities may be located near a listing. #CentralPark can highlight that your listing is just a short walk away from, you guessed it, Central Park! Is there a fabulous lake or beach within driving distance? Then don’t hesitate to #LakeMichigan or #SantaMonicaStateBeach.

#OpenHouse + {Your Area}

Use this hashtag to let people in your area know that your listing is hosting an open house. Millennial buyers will often scroll their local hashtag for upcoming open houses so be sure to capitalize on that by using this hashtag. Some examples would be #OpenHouseATL or #OpenHouseDallas. You can even get more specific by choosing specific neighborhoods such as #OpenHouseMalibuColonyBeach

#{YourArea + HomeStyle}

According to Julie Gurner, from Fit Small Business, this is a great way to generate buzz around particularly desirable listings in your area. Great examples include #MiamiBeachfront, #BrooklynBrownstone or even #LAeastlake

# {TheStyleOfHouseYouAreListing}

Listing an older home? Try #HousePortrait or #OldHomeLove to generate some buzz. Listing something a touch more modern? #ModernHome is sure to do the trick. You can even keep it simple with a descriptive #SpanishColonial. Use a hashtag that describes the general feel of a house to generate more conversations online.

#JustListed / #JustSold

These may seem obvious but they are so useful when marketing your listings online. Use #JustListed to promote a sense of urgency with your listings and use #JustSold to celebrate and showcase your talents as a luxury realtor.

# {YourDesignation}

This is a great way to let prospective clients know just how qualified you are to be their luxury realtor while also giving you lots of credibility. Good examples would be #CLHMS #ILHMmember

These hashtags are sure to add that something extra to your social posts as well as increase your reach and inform your followers! Let us know some of your favorite hashtags to use in the comments section below!

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