Real estate designations matter to affluent buyers and sellers who are looking for a real estate professional with extensive knowledge of the luxury housing market and the experience needed to sell or buy homes for the right market price.
While they can choose any licenced real estate agent, research shows that affluent clients tend to steer towards those with professional qualifications rather than those who merely state that they can – even if they have a luxury sale or two under their belt!
So, if it’s advisable for real estate professionals to obtain a certification or designation after obtaining their license, what are the key differences?
Certification
Generally, involves completion of specific coursework or training, focusing on building knowledge about the luxury market, but doesn’t require any further obligation such as maintaining an active status or training.
Designation
Earning a designation demonstrates that a real estate professional has gone beyond the basic licensing requirements. It shows an ongoing commitment to continuous education and expertise in this niche, which further boosts credibility with clients and peers.
THE BENEFITS OF A DESIGNATION
Earning a designation over a certification in the luxury real estate arena matters for several reasons:
Competitive Edge
In a competitive market, having a recognized designation can differentiate a real estate professional from those with just a certificate. Affluent clients typically want to work with the best and a designation endorses that this agent is well-qualified and dedicated to their profession, which can be a deciding factor for clients when choosing a real estate professional.
Access to Valuable Resources
Designations often come with greater access to exclusive resources, including industry research, marketing tools, networking opportunities, and continuing education. These resources can help professionals stay updated on market trends, improve their marketing strategies, and connect with other top-tier professionals in the industry.
Increased Earning Potential
Clients, especially those in high-value markets, may prefer working with designated professionals, believing they offer a higher level of service. This preference can lead to more listings, higher-value transactions, and ultimately increased earnings.
Networking Opportunities
Designation programs often include memberships in professional organizations that provide networking events, conferences, and platforms to connect with other real estate professionals. This can lead to valuable referrals, partnerships, and knowledge sharing.
In summary, a designation enhances a real estate professional’s reputation, skill set, and business opportunities, making it a valuable asset in the industry.
HOW TO EARN A DESIGNATION
If your goal is to be a dominant and recognized force in your chosen luxury real estate market then it’s time to consider becoming a Certified Luxury Home Marketing Specialist™.
The Institute’s Certified Luxury Home Marketing Specialist™ designation is currently the top designation for real estate professionals who work mostly within the residential luxury real estate market. In fact, The Institute’s CLHMS™ designation is recognized around the globe as the gold standard in luxury designations.
From showing you how to build your personal brand and how to ace your listing presentations, to teaching you how to grow your network and prospect like a pro, The Institute equips you with the knowledge you need to compete in this fast-paced market.
Whether you choose a self-paced online training or our Luxury Livestreams, you’ll walk away with our proven Luxury Marketing Blueprint that will help you stand out as a real estate professional and marketer.
Regardless of the format you choose, you’ll be able to apply for the CLHMS™ designation upon completion. The designation requires you to complete the training and close on three separate residential transactions within 24 months at or above the Luxury Threshold in each transaction’s market area. These transactions do not have to be from the same market area.
Once you’ve met all the criteria, you can submit your application (along with required supporting documents) to receive your designation. You can add the designation to your resume and start standing out from your competitors in the luxury market!
STAY AHEAD WITH THE INSTITUTE
If you want more guidance on how to grow your luxury real estate practice and develop your skills when working with the affluent, learn more about the Institute here.
Becoming a Member of The Institute is a valuable investment in your future success as a luxury real estate professional. Access how to succeed in the luxury market through training, certification, advanced learning experiences, and connecting to a network of successful real estate professionals throughout the United States and Canada.
Our Certified Luxury Home Marketing Specialist™ (CLHMS™) designation is recognized throughout the globe. Take advantage of the training offered and the information you’ll receive through The Institute’s Local Luxury Market Reports, published monthly only for Members.