According to Adweek, the average person will spend more than five years of their lives on social media. When you take that number into consideration, it’s not surprising that marketers and business owners are turning to the newsfeeds in order to reach potential clients.
For someone who hasn’t studied social media or marketing, it can be challenging to know what to do and where to start when it comes to successfully marketing oneself online.
That’s why we put together this list of 7 things you can start doing TODAY that will make a huge impact on your social media marketing in the luxury real estate arena.
Engage Your Audience
With the current Facebook algorithm, this is possibly the most important thing you can do for your online marketing efforts. The more your audience engages with your post, the more people will see your post in their newsfeed. There are several things you can do to encourage your audience to engage with your posts.
First, ask questions. Provoke your followers but let them know that it is a safe space to share those thoughts. Some good examples would be,
- In what ways are you currently addressing this industry problem?
- Which option do you like better?
- What do you think about this?
Additionally, when you get comments, you’ll want to engage back. Let your audience know that you’re listening and that you want to converse with them. Make them feel empowered to give their opinion. Oftentimes, when people feel heard, they will be more likely to comment again.
We recommend taking it a step further and being the first to engage your audience. Like their posts, Read what they share and provide thoughtful comments. The more you engage, the more likely they will be to engage back.
Group Your Audience
We all have friends, colleagues, clients and customers and all of these people tend to fall into a different category when it comes to the content they will want to see.
One tip we can give you when working within the luxury environment is to separate this group of people from your everyday posts and social connectivity. Many people having separated their personal and business profiles but we suggest you go one step further.
For instance, not only is it important to have a separate business page on Facebook, but now create a separate page for this group of contacts and ensure that all your posts are relevant, sophisticated and only represent you as a luxury professional.
The Institute’s training courses focus on the importance of how to engage ‘socially’ with the wealthy.
Utilize Live Video
This may be one of the most underrated tools in social media today.
Live video makes it easy to draw your audience into your world and into what is happening RIGHT NOW – and there are so many ways to use it. Go ‘live’ from conventions, trade shows or events to show how your business is growing and what your team is doing.
One of the best and most creative ways to utilize this tool is to host an open house via a live feed. You can combine this with Facebook Events by creating an event page for the live stream and inviting potential buyers to virtually attend. This allows buyers to see inside the house before committing to a tour and gives you the opportunity to show off all the most luxurious features to a larger audience at once!
What’s more – it allows potential buyers who don’t necessarily live in the area to attend.
This is key when working on your social media strategy.
When you are constantly in front of your luxury audience, when the time comes for them to buy or sell a home, your name will be the one called to mind.
We recommend posting once a day, five days a week. Your content should include things related to your luxury business, but also information about the world of luxury in general. This will position you as an industry expert. For every 7 general posts, we recommend posting 1 direct call to action.
Don’t have time to create and schedule your own content? Don’t worry – the Institute has you covered. Check out our Web of Influence program today!
Utilize LinkedIn Articles
If you’re already in the habit of posting consistently or run your own luxury blog then LinkedIn Articles are a great way to take your content to the next level.
By posting your content directly into LinkedIn, you automatically look 10x more knowledgeable and professional. This is huge when it comes to dealing with the wealthy as they prefer to work solely with individuals they view as being “in-the-know.”
Create GeoTargeted Ads
By creating a geo-targeted ad on social, you can customize what type of people view your ad as well as geo-target them to a specific area. This is a great feature because you can be sure that the best potential buyers are the ones that are seeing your ad. It also makes it easy to promote your brand in areas that you would like to grow into.
Share Photos of your Luxury Properties via Instagram
Instagram is all about what is visually appealing. Working in luxury you are constantly dealing with big, bold and beautiful properties. Curate a killer Instagram feed and gain followers by sharing well-framed photos of your properties.
If you want to go the extra mile, we recommend setting a “color theme” or choosing a specific filter so that all of your photos follow the same style.