Whether your client is a buyer or seller, long or short-term, or even a someone providing a referral, taking the initiative to show appreciation for their business is not only the right thing to do, it also often creates more opportunities.
Showing client appreciation is essential for fostering long-term relationships, building personal connections, establishing trust, and driving business growth. Clients and colleagues who feel valued are more likely to stay loyal, and if the gift is personalized, they will appreciate that you see them as more than just another transaction—something critical in the luxury market.
For luxury real estate buyers and sellers, appreciation gifts should reflect the exclusivity and value of the relationship. Gifts that make your clients say, “Where did you get that?” or “How did you know that about us?” are winners and are sure to be talked about with friends and family.
Here are some premium gift ideas and experiences tailored to this high-end clientele:
LUXURY GIFT IDEAS
- Custom Art or Photography – Commission a local artist or photographer to create a bespoke painting, sculpture or photos of the client’s home or an iconic local landmark. These make memorable keepsakes for buyers and sellers alike.
- Artisan Wine or Champagne with Custom Labels – Gift a bottle of rare, high-end wine or champagne, customized with a label that commemorates their home purchase or sale. You can also offer a set of crystal glasses to complement it.
- Bespoke Home Furniture or Décor – a voucher for custom-made furniture or bespoke interior décor. This could be through a partnership with a luxury furniture or interior design brand.
- Luxury Home Service Subscription – Gift a year’s subscription to premium home services like a personal housekeeping service, concierge, or landscaping. For example, a high-end landscaping package for sellers before listing, or a move-in service for buyers.
- High-End Personalized Welcome Kit – Create a personalized luxury welcome kit with items like designer candles (Diptyque, Jo Malone), gourmet kitchen essentials (olive oils, balsamic vinegars) or custom leather key holders with the new home’s address engraved.
- Smart Home Gadgets – High-tech devices such as smart home assistants (Nest, Lutron), designer light fixtures that integrate with smart home systems, custom security systems or camera installations.
- Architectural Digest Subscription or Luxury Coffee Table Book – Offer a subscription to Architectural Digest or similar or a personalized luxury coffee table book on art, architecture, or interior design, tied to their personal tastes or new home.
EXCLUSIVE EXPERIENCES
- Private Chef Dinner Experience – Arrange for a private chef to come to the client’s new home for a gourmet dining experience. You can enhance it with wine pairings, or a personalized menu based on their preferences.
- Exclusive Membership For buyers: country club membership to a prestigious local country or golf club. For sellers: membership in an exclusive wine or whiskey club that delivers curated selections from around the world.
- Luxury Travel Experience – Provide a high-end travel experience such as a stay at a five-star resort or a private yacht cruise. This can be especially meaningful for sellers celebrating the successful sale of a property.
- Exclusive Invitations – Invite your top clients to exclusive, invitation-only events such as a private dinner party, charity gala, luxury yacht show, or art gallery opening, where they can network with other affluent individuals.
- Luxury Car Service or Chauffeur for a Day – Arrange for a luxury car service or chauffeur to help with the moving day, making the process seamless and comfortable. You can also gift a day of car service for a city tour of their new location.
- High-End Interior Design Consultation – Offer a consultation with a renowned interior designer to help them furnish or style their new home. You can partner with a local luxury design firm to offer this.
- Exclusive Local Event or Activity – Arrange an intimate event at a locale such as a vineyard, art gallery, golf course, or if they are into more adventurous pursuits provide them with a local expert to guide them.
These ideas not only show appreciation but also reflect the luxurious lifestyle your clients are accustomed to. Ultimately, client gifts are an investment in relationships that can lead to stronger client loyalty, more referrals, and a greater long-term connection with your brand.
View additional insights from The Institute
Stay ahead with The Institute
If you want more guidance on how to grow your luxury real estate practice and develop your skills when working with the affluent, learn more about the Institute’s training options here.
Becoming a Member of The Institute is a valuable investment in your future success as a luxury real estate professional. Access how to succeed in the luxury market through training, certification, advanced learning experiences, and connecting to a network of successful real estate professionals throughout the United States and Canada.
Our Certified Luxury Home Marketing Specialist™ (CLHMS™) designation is recognized throughout the globe. Take advantage of the training offered and the information you’ll receive through The Institute’s Local Luxury Market Reports, published monthly only for Members.