Luxury Diva: Does Wealth equal Happiness?
What's the price of living well?
Do wealth and happiness go together?
Recent Posts
- Facebook woes - and changes to our Facebook presence
- Recent record breaking sales
- The rich are with us still
- Raising the Roof
- Understanding the Market: Price Reductions
- Media visibility has value
- CLHMS training now available online!
- Real Estate Marketing with Stats: Why Market Data Matters Now More Than Ever
- Luxury Home Short Sales Grow in Importance
- Sample Script for Extending the Listing Term
Institute Websites
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Luxury Diva Videos
May 15, 2008
March 10, 2008
Luxury Diva: Affluent Online?
You won’t find the wealthy Online, the rich just don’t use the Web – is that fact or fiction? Definitely fiction. Wealthy Americans have flocked to the web. If you want to reach the affluent with your services or maximize the promotion of your listings, you need an online strategy.
February 28, 2008
Luxury Diva: Qualifying the Wealthy
Don’t jump to conclusions about someone’s ability to buy a luxury home based on the car they drive or how they dress. Here the Luxury Diva gives you approaches and scripts for the important first step of pre-qualifying your luxury home prospects.
Luxury Diva: Tiger 21
Tiger 21 is a membership organization for the wealthy. One could call it a self help group for the uber-rich...
February 14, 2008
Luxury Diva: Egg House
What's red and white and looks like a 4-story egg? The $10 million Moscow egg house of course. It might be an oddity, but it is also a symbol of an emergent class of wealthy Russians.
(If you are reading this via email or a blog reader, you may need to visit our blog to view the embedded video)
February 11, 2008
Introducing...the Luxury Diva!
The Chicago Tribune has called Laurie the "Luxury Diva." We thought it would be a great title for the new series of short videos we are producing. The Luxury Diva videos will be short clips highlighting trends in luxury (real estate and beyond) as well as tips for agents working the luxury market.
So without further ado, here is the first clip. The title of the clip is "Sharing" and it highlights the current trend of membership organizations that give wealthy consumers access to luxury products without having to own them...
If you are a Member of The Institute, please feel free to use these Luxury Diva clips on your blog or website.
(Click "Menu" on the player and it will give you the option to get the embed code which you can copy and paste to add the clip to your page).
