Luxury Insights

Qualifying Prospective Buyers of Luxury Homes

We've posted a new "eBooklet" on qualifying luxury prospects to the Members Only section of our website. 

This short guide tells you how to easily start the qualifying process with a simple “magic” question that won’t offend a serious buyer.  It also includes sample scripts -- based on whether the prospects will be applying for a loan and need a lender, have their own source for mortgage money, or plan to pay all cash. 

You’ll discover how using this benefit-oriented approach to qualifying can make the process easy while ensuring that you don’t waste your time with “looky-loos” or put your sellers at risk.  You’ll also learn the

• 3 steps necessary to make sure cash buyers really do have the necessary funds
• 5 important points to remember when qualifying prospects
• 8 reasons to take the time to qualify

Members can download it here (PDF format with embedded video) under "Institute eBooklets."

Luxury Diva: Does Wealth equal Happiness?

What's the price of living well? 
Do wealth and happiness go together?

Luxury Diva: Wealth & Happiness

Luxury Diva: Affluent Online?

You won’t find the wealthy Online, the rich just don’t use the Web – is that fact or fiction?  Definitely fiction.  Wealthy Americans have flocked to the web.  If you want to reach the affluent with your services or maximize the promotion of your listings, you need an online strategy.

Luxury Diva: Online

Luxury Diva: Qualifying the Wealthy

Don’t jump to conclusions about someone’s ability to buy a luxury home based on the car they drive or how they dress.  Here the Luxury Diva gives you approaches and scripts for the important first step of pre-qualifying your luxury home prospects.

Luxury Diva: Qualifying the Wealthy

Luxury Diva: Tiger 21

Tiger 21 is a membership organization for the wealthy.  One could call it a self  help group for the uber-rich...

Luxury Diva: Tiger 21

Luxury Diva: Egg House

What's red and white and looks like a 4-story egg?  The $10 million Moscow egg house of course.  It might be an oddity, but it is also a symbol of an emergent class of wealthy Russians. 

(If you are reading this via email or a blog reader, you may need to visit our blog to view the embedded video)

Introducing...the Luxury Diva!

The Chicago Tribune has called Laurie the "Luxury Diva."  We thought it would be a great title for the new series of short videos we are producing.   The Luxury Diva videos will be short clips highlighting trends in luxury (real estate and beyond) as well as tips for agents working the luxury market.

So without further ado, here is the first clip.  The title of the clip is "Sharing" and it highlights the current trend of membership organizations that give wealthy consumers access to luxury products without having to own them...

If you are a Member of The Institute, please feel free to use these Luxury Diva clips on your blog or website. 
(Click "Menu" on the player and it will give you the option to get the embed code which you can copy and paste to add the clip to your page).